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Matia

matia.io

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Spec score 7.3 #22 of 29 in Reverse ETL Tools

What it is

Matia is a DataOps platform for combining data movement, warehouse syncing, observability, and catalog work. Its ETL tools extract, standardize, and load data, with Change Data Capture and error handling. Reverse ETL sends warehouse data to CRMs, advertising platforms, support tools, and other SaaS destinations. Observability covers schema-drift detection, data-quality metrics, monitoring, alerts, and automated error handling. The catalog supports asset discovery, governance, metadata, and lineage at table and column level; the pricing page marks the integrated catalog and several catalog capabilities as coming soon for Enterprise. Matia states that it supports more than 150 API and database sources, major warehouses such as Snowflake, Databricks, Redshift, S3, and BigQuery, and dbt Core and Cloud. It offers scheduled syncs, advanced transformation, native app alerts, and backwards compatibility with Fivetran pipelines, connectors, and configurations. Pricing is on request, with a 14-day trial.

Spec sheet

Product
Matia combines ETL, Reverse ETL, data observability, and a data catalog in one DataOps platform.Read 9 Oct 2026 · docs.matia.io
Audience
Matia describes its platform as serving data, engineering, and AI teams seeking an integrated way to manage data operations.Read 9 Oct 2026 · matia.io
Trial
Matia says most customers use a guided trial that runs about two weeks.Read 9 Oct 2026 · matia.io
Integrations
Matia states that it supports 150+ API and database sources, major warehouses including Snowflake, Databricks, Redshift, S3, and BigQuery, plus dbt Core and Cloud.Read 9 Oct 2026 · docs.matia.io
Support
Matia advertises five-minute support responses and native app alerts for pipeline alerts, anomaly notifications, and monitor summaries.Read 9 Oct 2026 · matia.io
Catalog
The catalog supports data asset discovery, governance, metadata, and table- and column-level lineage.Read 9 Oct 2026 · docs.matia.io
ETL
ETL extracts, standardizes, and loads data, with Change Data Capture and error handling.Read 9 Oct 2026 · docs.matia.io
Migration
Matia says it is backwards compatible with Fivetran pipelines, connectors, and configurations.Read 9 Oct 2026 · matia.io
Observability
Data observability includes schema drift detection, data quality metrics, monitoring, alerting, and automated error handling.Read 9 Oct 2026 · docs.matia.io
Plan limits
The pricing page lists the integrated catalog as coming soon for Enterprise and several catalog capabilities as coming soon.Read 9 Oct 2026 · matia.io
Reverse ETL
Reverse ETL syncs warehouse data to CRMs, ad platforms, and business systems.Read 9 Oct 2026 · docs.matia.io
Security and governance
The pricing page lists RBAC and SSO, and says AWS Private Link support is available on a plan comparison.Read 9 Oct 2026 · matia.io

Plans and prices

Enterprise Priced on request Unlimited users · 60 day audit logs · ETL syncs up to 5 minutes · unlimited Reverse ETL destinations · 1 hour Reverse ETL syncs · unlimited monitored tables and custom monitors Read 9 Oct 2026 · matia.io
Standard Priced on request Unlimited users · 30 day logs · 15 minute ETL syncs · 2 Reverse ETL destinations · 4 hour Reverse ETL syncs · 300 monitored tables · 25 custom monitors · unlimited dbt tests · RBAC and SSO Read 9 Oct 2026 · matia.io
Starter Priced on request 10 users · 7 day audit logs · 1 hour ETL syncs · 1 Reverse ETL destination · 8 hour Reverse ETL syncs · 100 monitored tables · 5 custom monitors · 75 dbt tests Read 9 Oct 2026 · matia.io

Every Matia plan and price →

Strong points and limits

Strong points

  • Combines ETL, Reverse ETL, observability, and catalog
  • Supports 150+ API and database sources
  • Includes schema drift and data-quality monitoring
  • Offers Fivetran pipeline compatibility
  • Provides scheduled syncs and advanced transformation

Limits

  • Pricing is available only on request
  • Integrated catalog capabilities are marked coming soon
  • Starter limits users and destinations
  • Reverse ETL sync frequency varies by plan

Who it suits

Matia suits data, engineering, and AI teams seeking one platform for data operations. Its API and web access, governance features, and migration compatibility fit organizations managing varied sources and warehouses.

Verdict

Matia brings data movement, monitoring, governance, and warehouse-to-business syncing into one service. Check plan limits and catalog availability against your operating requirements before choosing it.

Where Specifiction places it

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