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SPECIFICTION
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Net Affinity

netaffinity.com

WebAPI
Visit netaffinity.com
Spec score 7.4 #15 of 24 in Hotel Website Builders

What it is

Net Affinity provides hotel booking technology and related services for independent, resort, and group hotels seeking direct bookings. Its booking engine uses two steps: guests choose a room, then confirm details and payment. Guests can edit dates, guest details, and add-ons. The engine supports multiple languages and currencies, branded booking experiences, property cross-selling, urgency messages, and customised search results. Hotels can create member-only packages and track member sign-ups and booking performance in reports. Direct metasearch integrations are listed for Google Hotel Ads, Trivago, and TripAdvisor. Connections include Expedia, Booking.com, Oracle Opera, and Mews, along with OTA and PMS/RMS systems. Smart Payments automates OTA virtual-card processing and supports payment pages, payment links, and PIN terminals. The company describes the engine as cloud-hosted and built around APIs. It says Smart Payments is PCI compliant and offers PSD2-ready solutions. Pricing is on request; prospective customers can contact sales or book a demo. Net Affinity is headquartered in Dublin, Ireland, and says its story began in 2000.

Spec sheet

What it does
Net Affinity provides hotel booking technology and related services to help independent, resort and group hotels grow direct bookings.Read 3 Oct 2026 · netaffinity.com
Purpose
Net Affinity provides hotel booking technology and related services to help independent, resort, and group hotels generate direct bookings.Read 4 Oct 2026 · netaffinity.com
Audience
Net Affinity describes its booking engine as serving independent, resort, and group hotels.Read 4 Oct 2026 · netaffinity.com
Integrations
The Connections page lists OTA connections including Expedia, Booking.com, Airbnb, and Agoda, and PMS/RMS connections including Oracle Opera, Mews, and protel.Read 4 Oct 2026 · netaffinity.com
Support
Net Affinity says its Client Success Team is the first point of contact for clients needing help with its systems and handles day-to-day queries and troubleshooting.Read 4 Oct 2026 · netaffinity.com
Headquarters
Dublin, IrelandRead 28 Sep 2026 · netaffinity.com
Founded
2000Read 28 Sep 2026 · netaffinity.com
Booking changes
Guests can edit bookings in the engine, including dates, guest details and add-ons.Read 3 Oct 2026 · netaffinity.com
Booking flow
The booking engine offers a two-step flow in which guests select a room, then confirm their details and payment.Read 4 Oct 2026 · netaffinity.com
Booking management
Guests can edit or modify bookings, including dates, guest details, and add-ons, through the engine.Read 4 Oct 2026 · netaffinity.com
Business intelligence
The booking engine page describes a business intelligence dashboard that gives hotels access to their data and insights.Read 4 Oct 2026 · netaffinity.com
Cloud and APIs
Net Affinity says its booking engine is hosted on cloud infrastructure and built around APIs to connect hotel technology systems.Read 4 Oct 2026 · netaffinity.com
Company history
Net Affinity says its story began in 2000.Read 4 Oct 2026 · netaffinity.com
Connectivity
Net Affinity lists connections to OTAs and PMS/RMS systems, including Expedia, Booking.com, Oracle Opera and Mews.Read 3 Oct 2026 · netaffinity.com
Guest conversion features
Features include branded booking experiences, property cross-selling, urgency messages, customised search results, and member rates.Read 4 Oct 2026 · netaffinity.com
Languages and currencies
The engine supports multiple languages and currencies and includes a content translation feature.Read 4 Oct 2026 · netaffinity.com
Member rates
Hotels can offer member-only packages and track member sign-ups and booking performance in reports.Read 3 Oct 2026 · netaffinity.com
Metasearch
Net Affinity states it has direct integrations with Google Hotel Ads, Trivago, and TripAdvisor for metasearch.Read 4 Oct 2026 · netaffinity.com
Payment compliance
Net Affinity says Smart Payments is PCI compliant and offers PSD2-ready solutions.Read 3 Oct 2026 · netaffinity.com
Payments
Smart Payments automates OTA virtual card processing and supports payment pages, payment links and PIN terminals.Read 3 Oct 2026 · netaffinity.com
Pricing availability
The site invites prospective customers to book a demo or contact sales and does not state a software price on the pages reviewed.Read 3 Oct 2026 · netaffinity.com
Privacy and data
The privacy policy says personal data is stored in the EEA or countries deemed adequate by the European Commission, and describes GDPR-aligned security measures.Read 3 Oct 2026 · netaffinity.com
Security and compliance
The company site displays GDPR and PCI marks among its certifications and associations.Read 4 Oct 2026 · netaffinity.com
Who it serves
Net Affinity says its platform serves independent, resort and group hotels.Read 3 Oct 2026 · netaffinity.com

Strong points and limits

Strong points

  • Two-step booking flow
  • Guests can modify bookings
  • Multiple languages and currencies
  • Direct metasearch integrations
  • OTA and PMS/RMS connections

Limits

  • Pricing is available only on request
  • Smart Payments handles specified payment workflows
  • Client help starts with the Client Success Team

Who it suits

Net Affinity suits independent, resort, and group hotels managing direct booking, metasearch, property systems, and payment workflows. It is intended for hotel teams seeking multilingual booking and connectivity tools.

Verdict

Net Affinity combines a hotel booking engine with metasearch, system connectivity, member-rate tools, and payment processing. Hotels must contact sales for pricing and a demo.

Where Specifiction places it

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