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OpenUp

openup.com

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What it is

OpenUp provides workplace mental well-being support for employees, managers, family members and organisations. It brings together psychologists, lifestyle experts, financial coaches, nutritionists and medical doctors, alongside group sessions and self-guided learning. Employees covered by an employer partnership can book unlimited sessions without approval, with appointments available within 48 hours; coaching is offered in 45 languages. A roughly 10-minute Vitality Check gives users personalised recommendations and employers anonymised organisational insights. OpenUp says managers and HR cannot see who uses the service or what they discuss. Its AI coach helps users reflect and choose next steps, but does not diagnose or provide clinical advice; a human escalation pathway is available at any time for acute distress signals. The service is available on web, Android and iOS. People without employer access can book a free first session, then buy a three-session card for €249, paid once, with 25-minute online sessions. Employer partnership pricing is on request.

Spec sheet

What it does
OpenUp is an employer-sponsored workplace mental-well-being platform combining expert consultations, group sessions, self-guided resources and HR insights.Read 15 Oct 2026 · openup.com
Purpose
OpenUp provides workplace mental well-being support through psychologists, lifestyle experts, financial coaches, group sessions and self-guided learning.Read 1 Oct 2026 · openup.com
Audience
OpenUp serves employees, managers, family members and organisations ranging from start-ups to large enterprises.Read 1 Oct 2026 · openup.com
Mobile apps
The OpenUp mobile app is available through the iOS App Store and Google Play Store.Read 1 Oct 2026 · openup.com
Headquarters
Amsterdam, NetherlandsRead 28 Sep 2026 · openup.com
Founded
2020Read 28 Sep 2026 · openup.com
1:1 consultations
Employees can book 25-minute online consultations with psychologists, lifestyle experts, financial coaches or other specialists.Read 15 Oct 2026 · openup.com
AI coach
The AI well-being coach helps users reflect, find relevant content and connect with an appropriate expert, but is not intended to diagnose or treat.Read 15 Oct 2026 · openup.com
AI privacy
OpenUp says Azure OpenAI processes coach input under zero-data-retention settings and that conversations are not used to train models.Read 15 Oct 2026 · openup.com
AI session notes
AI-assisted session notes require consent, are reviewed by the expert, and do not store audio or video recordings.Read 1 Oct 2026 · openup.com
Android distribution
The Android app is published by OpenUp Technologies B.V., has at least 10,000 downloads and supports deletion requests.Read 15 Oct 2026 · play.google.com
API and SDK status
Airframe reports that public documentation does not document an API or SDK for OpenUp.Read 15 Oct 2026 · airframe.ai
Availability target
The terms say OpenUp aims to assist users within 24 hours through chat, telephone or video.Read 15 Oct 2026 · openup.com
Clinical scope limitation
OpenUp’s terms describe the service as general mental-well-being support rather than diagnosis, medical treatment or a substitute for clinical care.Read 15 Oct 2026 · openup.com
Company legal entity
The privacy policy identifies OpenUp B.V. as the Amsterdam-based data controller registered under Dutch Chamber of Commerce number 77340159.Read 15 Oct 2026 · openup.com
Company profile
LinkedIn lists OpenUp as a privately held mental-health-care company founded in 2020 with 51–200 employees and headquarters in Amsterdam.Read 15 Oct 2026 · linkedin.com
Compliance limitation
Airframe reports that public materials do not document SOC 2 Type II, which may delay procurement requiring that certification.Read 15 Oct 2026 · airframe.ai
Confidentiality
Managers and HR do not see who uses OpenUp or what users discuss; employers receive anonymised, aggregated insights.Read 1 Oct 2026 · openup.com
Data hosting
OpenUp says health data is handled within the European Economic Area and its data is held in the EU.Read 1 Oct 2026 · openup.com
Data hosting and processors
The privacy policy names Microsoft Azure for hosting and video calls, Azure OpenAI for AI responses, Livestorm for OpenUp Spaces and Mollie for payments when users pay directly.Read 15 Oct 2026 · openup.com
Documentation limitation
Airframe reports that technical disclosures for video calling, security, data residency and hosting are limited publicly.Read 15 Oct 2026 · airframe.ai
Expert network
The platform lists more than 200 certified experts across psychologists, lifestyle experts, financial coaches, nutritionists and medical doctors.Read 1 Oct 2026 · openup.com
Funding news
OpenUp’s newsroom records a €20 million capital injection announced March 26, 2026.Read 15 Oct 2026 · openup.com
Group sessions
OpenUp Spaces include masterclasses, group sessions capped at 30 participants and mindfulness consultations capped at 100.Read 15 Oct 2026 · openup.com
HR dashboard
HR clients receive anonymised, aggregated usage and well-being insights through a separate HR Platform.Read 15 Oct 2026 · openup.com
Independent integration assessment
Airframe reports that public materials do not provide a published integration list, detailed security whitepaper or clear enterprise integration documentation.Read 15 Oct 2026 · airframe.ai
Individual access
People whose employer does not offer OpenUp can book a free first session and then buy a three-session card for €249.Read 1 Oct 2026 · openup.com
iOS requirements
The My OpenUp App requires iOS 16.4 or later and is listed for iPhone and Apple Vision.Read 15 Oct 2026 · apps.apple.com
Languages
OpenUp advertises expert support in 45 languages on its current home page.Read 15 Oct 2026 · openup.com
Limit: regional coverage
A G2 reviewer reports that Australian employees sometimes have few therapist choices because of time-zone coverage.Read 15 Oct 2026 · g2.com
Limit: scheduling
G2 feedback says masterclasses can be scheduled at overlapping times, making participation difficult.Read 15 Oct 2026 · g2.com
Microsoft sign-in
Employees with a Microsoft account can use Microsoft single sign-on to access MyOpenUp.Read 1 Oct 2026 · openup.com
Mobile app
OpenUp provides iOS and Android apps with booking, content and well-being functionality.Read 15 Oct 2026 · openup.com
Praise: accessibility
G2 reviewers repeatedly praise quick access to professionals, easy booking without HR approval, user-friendliness and multilingual support.Read 15 Oct 2026 · g2.com
Praise: breadth
G2 reviewers value the combination of expert help, masterclasses and support for family members and leaders.Read 15 Oct 2026 · g2.com
Rating on G2
4.8 out of 5 from 11 reviews.Read 15 Oct 2026 · g2.com
Rating on Trustpilot
3.5 out of 5 from 2 reviews.Read 15 Oct 2026 · uk.trustpilot.com
Scale milestone
A December 16, 2025 company release said more than 500,000 employees used OpenUp through employers and total reach including relatives was 1.5 million people.Read 15 Oct 2026 · openup.com
Security certifications
OpenUp states that it is GDPR compliant and certified to ISO 27001 and NEN 7510.Read 15 Oct 2026 · openup.com
Self-guided learning
The service provides check-ins, courses, articles, exercises and masterclasses for self-directed well-being work.Read 15 Oct 2026 · openup.com
Self-guided tools
The Vitality Check takes about 10 minutes and provides personalised recommendations and anonymised organisational insights.Read 1 Oct 2026 · openup.com
Self-hosting status
Airframe reports no public self-hosting documentation for OpenUp.Read 15 Oct 2026 · airframe.ai
Service limitation
The terms state OpenUp cannot guarantee uninterrupted availability or flawless operation during maintenance, external events or user-caused outages.Read 15 Oct 2026 · openup.com
Session access
Employees can book unlimited sessions without approval when their employer has a partnership, with appointments available within 48 hours.Read 1 Oct 2026 · openup.com
Support availability
OpenUp advertises a support line with qualified mental health first aid responders available any time, day or night.Read 1 Oct 2026 · openup.com
Support documentation
The Help Center has separate employee and HR sections covering getting started, technical help, sessions, billing, reporting, security and compliance.Read 15 Oct 2026 · support.openup.com
Trustpilot review caveat
Trustpilot says the profile has no history of asking customers for reviews, so the small sample may not be representative.Read 15 Oct 2026 · uk.trustpilot.com
Vitality Check
The Vitality Check takes under ten minutes and returns personalised recommendations across well-being themes.Read 15 Oct 2026 · openup.com

Plans and prices

Employer-covered employee access Free Included when the employer has a partnership Unlimited 1:1 consultations at no employee cost Read 15 Oct 2026 · openup.com
Three-session card €249, paid once 3 online sessions · 25 minutes each Read 1 Oct 2026 · openup.com
Employer partnership Priced on request Per-employee annual pricing; personalised quote Organisation-wide access · 1:1, group and self-guided services · HR insights Read 15 Oct 2026 · openup.com

Every OpenUp plan and price →

Strong points and limits

Strong points

  • Unlimited employer-covered sessions without approval
  • Appointments available within 48 hours
  • Coaching available in 45 languages
  • Anonymised, aggregated employer insights
  • Available on web, Android and iOS

Limits

  • Employer partnership pricing is on request
  • Three-session card costs €249, paid once
  • AI coach does not provide clinical advice

Who it suits

OpenUp suits employers seeking support for staff and family members, and individuals looking for coaching or therapy access. People without an employer partnership can start with a free first session.

OpenUp in depth

Read the full write-up

OpenUp is a workplace mental well-being service for employees and organisations that want access to professionals as well as self-guided support. It is best suited to people covered by an employer partnership who want confidential, flexible sessions; individuals paying themselves get a much narrower route in. The strongest case is its combination of unlimited employer-covered sessions and clear separation between private conversations and employer reporting.

Overview

Founded in 2020 and headquartered in Amsterdam, OpenUp serves employees, managers, family members and organisations from start-ups to large enterprises. Its support spans psychological care, lifestyle and financial coaching, group sessions and self-guided learning. More than 200 certified experts include psychologists, lifestyle experts, financial coaches, nutritionists and medical doctors, giving the service breadth beyond therapy alone.

Employees at partner organisations can book unlimited sessions without approval, with appointments available within 48 hours. Coaching is offered in 45 languages. Managers and HR do not see who uses OpenUp or what users discuss; employers instead receive anonymised, aggregated insights. That distinction makes the benefit more credible for employees wary of workplace scrutiny while still providing organisations with a broad view of usage.

Key features

Expert sessions: Live therapy and coaching give employees direct access to human support, with no session cap under an employer partnership. The short appointment window and lack of approval remove practical barriers, although the benefit depends on an employer relationship.

Self-guided support: Learning resources and mindfulness content offer an option between sessions or for people who prefer to work independently. The Vitality Check takes about 10 minutes and returns personalised recommendations; its organisational insights are anonymised.

AI well-being coach: The coach helps users reflect and identify next steps, but it does not diagnose or offer clinical advice. A 24/7 human escalation pathway for acute distress signals is an important safeguard, though the tool is not a substitute for clinical care.

Session notes: AI-assisted notes require consent and expert review, and OpenUp does not store audio or video recordings. Those limits offer more control over documentation than an always-on recording approach.

Privacy and security: OpenUp says health data is handled within the European Economic Area and held in the EU, and that its information security system is ISO 27001 and NEN 7510 certified. A support line staffed by qualified mental health first aid responders is available day and night.

Access: Employees can use Microsoft single sign-on for MyOpenUp. Mobile apps are available on iOS and Android, alongside web access.

Pricing

OpenUp is paid for organisations, with custom pricing billed per employee per year. The Employer partnership includes unlimited 1:1 sessions for employees, which suits employers seeking an ongoing benefit rather than a capped allowance. The absence of a published rate makes it harder to compare costs before requesting a tailored quote.

For people whose employer does not offer OpenUp, the first session is free, followed by a Three-session card at €249, paid once. It covers three online sessions of 25 minutes each. That is a defined way to try expert support without an employer plan, but the individual option is limited to three short sessions rather than the unlimited access available through a partnership.

Platforms

OpenUp is available on Android, iOS and the web. Mobile apps support access away from a desktop, while Microsoft single sign-on offers a direct route into MyOpenUp for employees with a Microsoft account.

Who it's for

OpenUp is a strong fit for employers that want a confidential, broad well-being benefit spanning therapy, coaching and self-guided resources. Employees benefit most when their organisation has a partnership, particularly those who value choice of expert, multilingual coaching or sessions without manager approval. The individual offer is better treated as a short introduction than a full alternative to employer coverage. Organisations wanting a published per-person price before engaging with a vendor may prefer to compare other options first.

Pros and cons

Pros: Unlimited sessions without approval under employer partnerships, with appointments available within 48 hours.

Pros: Managers and HR cannot see individual participation or conversation content; employers receive only anonymised, aggregated insights.

Pros: A network of more than 200 certified experts and coaching in 45 languages cover a wide range of needs.

Pros: EU data handling, stated ISO 27001 and NEN 7510 certification, and consent-based, expert-reviewed AI notes provide meaningful privacy safeguards.

Cons: Employer pricing is custom, so organisations cannot assess the cost from a published rate.

Cons: People without employer access receive one free session and then a three-session card, a much narrower offer than the employer benefit.

Cons: The AI coach does not provide clinical advice, so users needing treatment must turn to a professional.

Alternatives

Employee Mental Health Software is a useful starting point for comparing services in this category.

Optum Global EAP is another paid option across Android, iOS and web; its Global Employee Assistance Program pricing is available by contacting Optum, and it has no free plan.

Oliva may suit buyers seeking a lower-cost published starting point: its toolbox costs €5 a month, with an extra session fee of €65, desktop and mobile access, 38 languages, 24/7 support lines and forever access. It has no free plan.

Evoluno is worth considering when a self-care approach built around 200+ activities, self-assessments, breathing exercises and meditations is the priority; its listed Self-care and Enterprise plan prices are not published.

Modern Health is an employer-sponsored option with PEPM pricing available through a conversation; the benefit package determines which features and services are included.

Siffi offers Base counselling at €5 a month for 30.0% of total employees and Premium at €70 a month for 5.0% of total employees, which may suit buyers comparing defined employee coverage tiers.

TELUS Cloud Fax is another listed option.

Unmind may suit organisations looking for an enterprise workplace platform; agreements are negotiated based on population, geography and scope, with rates not published.

Headspace for Organizations offers a Core for Small Businesses plan at $45 a year, with annual per-employee billing and a displayed crossed-out $69.99 price; its page says price varies by organization size.

Verdict

Choose OpenUp if you are an employer seeking confidential, flexible well-being support that combines human experts with self-guided resources, or an employee whose organisation already provides it. Unlimited sessions without approval and privacy from employer visibility are compelling reasons to choose it. Look elsewhere if you need a published employer rate or sustained individual access without workplace coverage.

Verdict

OpenUp combines expert sessions, group support and self-guided resources, with a clear confidentiality distinction between user conversations and employer insights. Individuals without employer access have a free first session, followed by a paid three-session option.

Where Specifiction places it

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