Pitlane

Spec sheet

Product

Pitlane is a customer-facing CRM and shop workflow system for independent auto repair shops.Read 7 Oct 2026 · usepitlane.com

Integrations

The site lists Stripe, per-shop SMS, Google reviews, Resend transactional email, and CSV migration from systems including Mitchell 1, Tekmetric, Shopware, and Shopmonkey.Read 7 Oct 2026 · usepitlane.com

Security

Pitlane describes row-level shop data isolation, encryption at rest and in transit, HTTPS with TLS 1.2+, and two-factor sign-in; its own SOC 2 audit is not complete.Read 7 Oct 2026 · usepitlane.com

Support

Support is by email at [email protected], and the pricing page says email support replies the same business day.Read 7 Oct 2026 · usepitlane.com

Headquarters

Ohio, United StatesRead 28 Sep 2026 · usepitlane.com

Company

Pitlane is a product of Auto Shift Media, headquartered in Ohio, United States, and serves independent auto repair shops in the United States.Read 7 Oct 2026 · usepitlane.com

AI

PitCrew drafts repair-order lines, review replies, estimate notes, and declined-work recovery messages; it does not text customers or post reviews on its own.Read 7 Oct 2026 · usepitlane.com

AI data handling

PitCrew uses Anthropic’s API, and Pitlane says prompts and completions are not used to train Anthropic models under its commercial API terms.Read 7 Oct 2026 · usepitlane.com

Data migration

CSV import brings in customers, vehicles, VINs, and last-visit dates; repair-order line items and inventory counts remain in the prior system.Read 7 Oct 2026 · usepitlane.com

Data portability

Users can export workspace data as CSV and cancel or permanently delete their data from Settings.Read 7 Oct 2026 · usepitlane.com

Follow-ups

Pitlane automates Google review requests after pickup, service reminders, and win-back messages at 90, 120, and 180 days.Read 7 Oct 2026 · usepitlane.com

Inspections and approvals

Technicians can record digital inspections with photos, and customers can approve inspection items or added work from their phone with a signature.Read 7 Oct 2026 · usepitlane.com

Messaging

Each shop gets a dedicated local number for two-way SMS, with automated STOP and HELP handling.Read 7 Oct 2026 · usepitlane.com

Payments

Customers pay through texted Stripe links; Pitlane charges no platform fee, while Stripe’s standard processing fees apply, and there is no in-counter card reader yet.Read 7 Oct 2026 · usepitlane.com

Repair orders

It supports repair-order writing with per-line technician assignment, clock-in/out tracking, parts cost and margin, and AI-suggested lines.Read 7 Oct 2026 · usepitlane.com

Plans and prices

Every Pitlane plan and price →

Where Specifiction places it

• Automotive Software#10 of 257.7
• Automotive Repair Software#23 of 337.7