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SPECIFICTION
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Purple Pro

purplepublish.com

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Spec score 7.4 #16 of 24 in Content Calendar Software

What it is

Purple Pro is a modular publishing platform for media companies that create and distribute content across channels. It is positioned for larger publishers with specific requirements or external systems to connect. Editorial teams can prepare content once for websites, apps, newsletters, social media, and print. Purple Editorial provides a media-neutral drag-and-drop editor, calendar planning, task assignment, configurable multi-stage workflows, asset management, wire feed imports, and newsletter creation in the Hub. Purple Prompts brings generative AI into the editor for routine tasks, with shared prompts and workflows for tagging and topic discovery; listed uses also include text creation, image optimization, and SEO optimization. Integration options include a GraphQL API, Hub Import API, webhooks, and more than 40 partners and integrations. Named examples include Kordiam and Monday.com for planning, and Piano, Frisbii, and Poool for paywalls. More than 10 social networks are directly integrated, with Buffer and Hootsuite also named as connection options. Purple Experience services are hosted on AWS in Frankfurt, with GDPR-compliant hosting, monitoring, and backups. Pricing is available on request; the publisher page invites prospective customers to book a demo or discuss their use case.

Spec sheet

Purpose
Purple Pro is a modular publishing platform for media companies to create and publish content across channels.Read 9 Oct 2026 · purplepublish.com
Product
Purple Pro is the more comprehensive, customizable publishing platform for larger publishers with specific requirements or external systems to integrate.Read 8 Oct 2026 · purplepublish.com
Audience
Purple Pro is described as a customizable platform for larger publishing houses with specific requirements and external systems to integrate.Read 9 Oct 2026 · purplepublish.com
Platforms
Purple Experience offers managed news websites and ePaper and edition apps; the publisher page also describes native apps and custom front ends through the API.Read 8 Oct 2026 · purplepublish.com
API
The platform supports a GraphQL API, a Hub Import API and webhooks for connecting systems and delivering content.Read 8 Oct 2026 · purplepublish.com
Integrations
Purple lists more than 40 partners and integrations, including Kordiam and Monday.com for planning and Piano, Frisbii and Poool for paywalls.Read 8 Oct 2026 · purplepublish.com
Support
Purple invites prospective customers to discuss their use case with its experts and book a demo.Read 9 Oct 2026 · purplepublish.com
Headquarters
Berlin, GermanyRead 28 Sep 2026 · purplepublish.com
Founded
Purple says it launched in 2013 as a tablet solution for magazines and newspapers.Read 8 Oct 2026 · purplepublish.com
Company
Purple is a brand and product of sprylab technologies GmbH, based in Berlin, Germany.Read 8 Oct 2026 · purplepublish.com
AI
Purple Prompts provides generative AI in the editor for routine tasks, with shared prompts and workflows for tasks such as tagging and topic discovery.Read 8 Oct 2026 · purplepublish.com
AI tools
AI features support tasks including text creation, image optimization, SEO optimization and newsroom workflows.Read 9 Oct 2026 · purplepublish.com
Cloud and security
Purple Editorial describes managed cloud infrastructure with 99.99% uptime, single sign-on, isolated customer environments and continuous vulnerability monitoring.Read 8 Oct 2026 · purplepublish.com
Content delivery
Purple describes a GraphQL API for custom development and integrations, alongside a content cloud for multichannel publishing.Read 9 Oct 2026 · purplepublish.com
Content editor
Purple Editorial provides a media-neutral drag-and-drop editor for creating content for multiple channels.Read 9 Oct 2026 · purplepublish.com
Editorial tools
Purple Editorial includes Kanban and calendar planning, configurable multi-stage workflows, asset management, wire feed imports and newsletter creation in the Hub.Read 8 Oct 2026 · purplepublish.com
Editorial workflows
The platform includes an editorial calendar, task assignment and configurable workflows.Read 9 Oct 2026 · purplepublish.com
Hosting
Purple Experience says its services are hosted on AWS in Frankfurt, with GDPR-compliant hosting, monitoring and backups.Read 8 Oct 2026 · purplepublish.com
Partner integrations
Purple Editorial lists print integrations including Aptoma, CX Fusion, Tango and PEIQ.Read 9 Oct 2026 · purplepublish.com
Planning integration
Purple says Kordiam can synchronize with its editorial planning workflows.Read 9 Oct 2026 · purplepublish.com
Pricing
The publisher page directs prospective customers to book a demo and does not state a price.Read 9 Oct 2026 · purplepublish.com
Publishing
Purple lets editorial teams create content once and publish it across web, apps, newsletters, social media and print.Read 8 Oct 2026 · purplepublish.com
Security and hosting
Purple Experience says its services are hosted on AWS in Frankfurt and include GDPR-compliant hosting, monitoring and backups.Read 9 Oct 2026 · purplepublish.com
Social integrations
Purple says more than 10 social networks are directly integrated and also names Buffer and Hootsuite as connection options.Read 9 Oct 2026 · purplepublish.com

Strong points and limits

Strong points

  • Publishes content across multiple channels
  • Includes calendar planning and task assignments
  • Supports configurable multi-stage editorial workflows
  • Offers GraphQL API, import API, and webhooks
  • Lists more than 40 partners and integrations

Limits

  • Pricing is available only on request
  • Designed for larger publishers with specific requirements
  • AWS hosting is specified for Purple Experience services

Who it suits

Purple Pro is aimed at larger publishers that need configurable editorial workflows and connections to external systems. It suits media teams publishing to multiple channels, including web, apps, newsletters, social media, and print.

Verdict

Purple Pro brings editorial planning, multichannel publishing, AI tools, and integrations into a modular platform. Prospective customers need to contact Purple for pricing and a discussion of their use case.

Where Specifiction places it

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