Best Shape Alternatives in 2026
Updated
20 tools from mortgage CRM software ranked against Shape on the same published basis.
- 1Shape vs KudosCRM
- 2Shape vs MloFlo
- 3Shape vs Mortgage Magic
- 4Shape vs Total Expert
- 5Shape vs Effi
- 6Shape vs Aidium
- 7Shape vs Viato
- 8Shape vs Jungo
- 9Shape vs BNTouch Mortgage CRM
- 11Shape vs LoanOfficer.ai
- 12Shape vs Brokeredge
- 13Shape vs Empower LO
- 14Shape vs Finova Broker CRM
- 15Shape vs Lend1
- 16Shape vs Lender CRM
- 17Shape vs One Mortgage System
- 18Shape vs TheBigBot
- 19Shape vs Velocify
- 20Shape vs Bearberry
- 21Shape vs BrokerDam
Shape alternatives compared
| # | Tool | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | KudosCRM | 7.5 | Free plan | $9/mo | Web, iOS, Android |
| 2 | MloFlo | 7.5 | No | $4.99/mo | Android, iOS, Web |
| 3 | Mortgage Magic | 7.4 | No | £85/mo | Android, iOS, Web, Windows |
| 4 | Total Expert | 7.3 | Free plan | $100/mo | Android, API, iOS, Web |
| 5 | Effi | 7.1 | No | $180,120/mo | Android, API, iOS, Web |
| 6 | Aidium | 7.0 | No | — | Android, API, iOS, Web |
| 7 | Viato | 7.0 | Free plan | $49/mo | iOS, Web |
| 8 | Jungo | 6.8 | No | $8/mo | Android, iOS, Web |
| 9 | BNTouch Mortgage CRM | 6.6 | No | $95/mo | Android, iOS, Web |
| 11 | LoanOfficer.ai | 6.5 | No | $197/mo | Android, iOS, Web |
| 12 | Brokeredge | 5.9 | No | — | Web |
| 13 | Empower LO | 5.9 | No | — | Web |
| 14 | Finova Broker CRM | 5.9 | No | — | Web |
| 15 | Lend1 | 5.9 | No | A$149/mo | Web |
| 16 | Lender CRM | 5.9 | No | — | Web |
| 17 | One Mortgage System | 5.9 | No | — | Web |
| 18 | TheBigBot | 5.9 | No | $197/mo | Web |
| 19 | Velocify | 5.9 | No | — | Web |
| 20 | Bearberry | 5.8 | No | $49/mo | API, Web |
| 21 | BrokerDam | 5.8 | No | — | Web |
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Questions about Shape alternatives
What is the best alternative to Shape?
KudosCRM, number 1 in mortgage CRM software with a score of 7.5 out of 10. The others here: MloFlo, Mortgage Magic, Total Expert and 16 more.
What is the best free alternative to Shape?
KudosCRM is the best-ranked alternative with a free plan. 3 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.