Simplisales
simplisales.com
What it is
Simplisales is an AI-powered ERP for wholesalers, distributors and manufacturers, covering sales orders, purchasing, inventory, warehouse management, customer management, invoicing, payments and B2B ordering. Its AI can extract line items from WhatsApp messages, emailed PDFs and photos of handwritten lists into draft orders for review. Customer-specific catalogues, price lists, volume discounts and contract rates can be applied automatically. Products can be managed in units such as PCS, BOX, PACK, PALLET, KG or L without duplicate SKUs. The customer ordering app can save orders offline and sync them when a connection returns; native iOS and Android apps use the wholesaler’s branding. The free plan costs nothing and includes 100 sales orders/month, one user and manual entry only. Essential costs €120 a month; Professional costs €600 a month. Enterprise pricing is custom. Integrations include accounting, commerce, payment and delivery services. Enterprise includes REST API access and webhooks. Simplisales is available on Android, iOS, web and API.
Spec sheet
- What it does
- Simplisales is an AI-powered ERP for wholesalers and distributors covering sales orders, purchasing, inventory, warehouse management, customers, invoicing, payments and B2B ordering.Read 15 Oct 2026 · simplisales.com
- API
- API Access connects external systems through a REST API with webhooks; the pricing page lists it as an Enterprise inclusion or a $70/month add-on.Read 15 Oct 2026 · simplisales.com
- Integrations
- The official integrations page lists QuickBooks, Xero, Sage, Microsoft Dynamics 365 Business Central, SAP, Odoo, Shopify, WooCommerce, Adobe Commerce, Stripe, GoCardless, Mollie, Sendcloud, DHL and DPD.Read 15 Oct 2026 · simplisales.com
- Mobile apps
- Simplisales provides native iOS and Android customer apps using the wholesaler's branding, colours and products.Read 30 Sep 2026 · simplisales.com
- Security
- Simplisales states that most personal information is encrypted and protected from outside access.Read 30 Sep 2026 · simplisales.com
- Headquarters
- London, United KingdomRead 28 Sep 2026 · simplisales.com
- Founded
- 2021Read 28 Sep 2026 · simplisales.com
- Accounting synchronization
- The vendor says invoices, credit notes and payments can post to QuickBooks and Xero, while customers, products, prices and invoices synchronize both ways with Sage.Read 15 Oct 2026 · simplisales.com
- AI order capture
- Its AI converts WhatsApp messages, emailed PDFs and photos of handwritten lists into draft sales orders for review.Read 15 Oct 2026 · simplisales.com
- API keys
- The changelog says users create named API keys, see creation and last-used timestamps, and revoke keys immediately.Read 15 Oct 2026 · simplisales.com
- Branded mobile apps
- Simplisales provides native iOS and Android customer apps using the wholesaler's branding, colours and products.Read 15 Oct 2026 · simplisales.com
- Business scale
- The About page states that more than $2 million of orders move through Simplisales each month and that it has 30-plus ERP and accounting integrations.Read 15 Oct 2026 · simplisales.com
- Company founding
- LinkedIn lists the company as founded in 2021 and headquartered in London, England.Read 15 Oct 2026 · linkedin.com
- Company size
- LinkedIn lists Simplisales as a privately held software-development company with 11–50 employees.Read 15 Oct 2026 · linkedin.com
- Customer pricing
- Customer-specific catalogues, volume discounts, contract rates and special prices are applied automatically across channels.Read 15 Oct 2026 · simplisales.com
- Funding
- The About page says SFC Capital led a June 2025 pre-seed round with Startup Wise Guys and Wise Angels.Read 15 Oct 2026 · simplisales.com
- Import tools
- CSV import supports products, customers, prices, stock and open orders through column mapping and preview.Read 15 Oct 2026 · simplisales.com
- Inventory
- The product tracks real-time stock across warehouses and bin locations, including reservations and low-stock status.Read 15 Oct 2026 · simplisales.com
- Inventory units
- Products can be sold and managed in units such as PCS, BOX, PACK, PALLET, KG or L without duplicate SKUs.Read 30 Sep 2026 · simplisales.com
- iOS requirements
- The App Store listing requires iOS 15.1 or later and lists a 70.7 MB iPhone app.Read 15 Oct 2026 · apps.apple.com
- Legal name
- Crunchbase identifies the legal name as Simplisales Ltd and operating status as active.Read 15 Oct 2026 · crunchbase.com
- Limit: API availability
- API Access is not included in Free, Essential or Professional; it is an Enterprise inclusion or separately priced at $70/month.Read 15 Oct 2026 · simplisales.com
- Limit: enterprise pricing
- Enterprise pricing is custom and requires a sales conversation.Read 15 Oct 2026 · simplisales.com
- Limit: free plan workflow
- The Free plan permits only manual entry and caps usage at 100 sales orders per month.Read 15 Oct 2026 · simplisales.com
- Limit: paid pricing
- Essential starts at $140/month and Professional at $700/month, with extra dashboard users costing $70/month each.Read 15 Oct 2026 · simplisales.com
- Notable news
- The home page says Simplisales was named an IDC Innovator 2025 for AI in B2B commerce.Read 15 Oct 2026 · simplisales.com
- Offline ordering
- Orders entered without a connection are saved locally and synchronized when connectivity returns.Read 15 Oct 2026 · simplisales.com
- Praise: unified operations
- The sole G2 reviewer praises having orders, inventory, customers, price lists, purchasing, payments, warehouses, routes and field sales in one connected system, with AI converting email and WhatsApp orders.Read 15 Oct 2026 · g2.com
- Product scope
- Simplisales is an AI-powered ERP for wholesalers and distributors covering sales orders, purchasing, inventory, warehouse management, customer management, invoicing, payments and B2B ordering.Read 30 Sep 2026 · simplisales.com
- Rating on Apple App Store
- No displayed rating; Apple says the app has not received enough ratings or reviews to show an overview.Read 15 Oct 2026 · apps.apple.com
- Rating on Capterra
- 0.0 out of 5 from 0 reviews.Read 15 Oct 2026 · capterra.com
- Rating on G2
- 5.0 out of 5 from 1 review.Read 15 Oct 2026 · g2.com
- Rating on GetApp
- 0 out of 5 from 0 reviews.Read 15 Oct 2026 · getapp.com
- Rating on Sage Marketplace
- No customer reviews have been written.Read 15 Oct 2026 · sbca-marketplace.sage.com
- Rating on Software Advice
- No reviews yet; the listing says pricing is available upon request.Read 15 Oct 2026 · softwareadvice.com
- Service status
- The status page reports Dashboard, APIs, integrations and mobile app services as operational, with 100% uptime shown for most listed services over the previous 30 days.Read 30 Sep 2026 · status.simplisales.com
- Support and onboarding
- Enterprise includes a direct line to the founder and one-to-one onboarding, while the pricing page lists hands-on data migration, setup and team training as the onboarding scope.Read 30 Sep 2026 · simplisales.com
- Support positioning
- The site says users can import products, invite their team and begin taking orders in days without technical expertise.Read 15 Oct 2026 · simplisales.com
- System status
- The status page reported all services online, with 100% uptime for Dashboard, Dashboard API, Authentication API, Checkout API, Integration Service API and Mobile Apps API over its displayed 30-day period.Read 15 Oct 2026 · status.simplisales.com
- Target customers
- The product is built for wholesale businesses, distributors and manufacturers.Read 30 Sep 2026 · simplisales.com
- Unified order view
- The dashboard combines app, web, WhatsApp, emailed purchase-order and walk-in orders in one screen.Read 15 Oct 2026 · simplisales.com
- Units of measure
- Products can be sold in units such as pieces, boxes, packs, pallets, kilograms or litres without duplicate SKUs.Read 15 Oct 2026 · simplisales.com
Plans and prices
Strong points and limits
Strong points
- AI captures order lines from messages, PDFs and photos
- Applies customer-specific pricing automatically
- Offline app orders sync when connectivity returns
- Free plan includes unlimited SKUs and customers
Limits
- Free plan limits orders to 100 sales orders/month
- Free plan has one user and manual entry only
- Essential costs €120 a month
- Enterprise pricing is custom
Who it suits
Simplisales is built for wholesale businesses, distributors and manufacturers managing orders, stock and customer pricing. It may suit businesses that take orders through digital channels and need branded mobile ordering or offline order capture.
Simplisales in depth
Read the full write-up
Simplisales is an ERP for wholesalers, distributors and manufacturers that ties order handling to inventory and customer management. It is most compelling for businesses receiving orders in a mix of digital and paper formats; smaller operations can start free, but automation and capacity quickly push them to paid plans.
Its broad wholesale workflow coverage is a strong fit for teams seeking one operational system, though plan limits on users, integrations, warehouses and storage deserve close attention before moving upmarket.
Overview
The platform spans sales orders, purchasing, inventory, warehouse management, customer management, invoicing, payments and B2B ordering. Orders can come through a storefront, branded mobile apps, WhatsApp, email, sales representatives, the dashboard or walk-ins. CSV imports and barcode scanning add further routes into the order workflow.
A useful distinction is that AI Order Capture creates draft orders from WhatsApp messages, emailed PDFs and photos of handwritten lists, rather than bypassing review. Staff can validate orders before processing. That can reduce rekeying for wholesalers who receive informal orders, but Free users get manual entry only.
Key features
Customer terms and product units
Simplisales applies customer-specific catalogues, price lists, volume discounts, contract rates and special pricing automatically. This suits wholesalers with negotiated terms that vary by account; the Free plan’s single price list and catalogue will constrain more complex assortments. Products can be managed and sold in units such as PCS, BOX, PACK, PALLET, KG or L without maintaining duplicate SKUs, a practical advantage for mixed-unit selling.
Mobile and integrations
Native iOS and Android customer apps use the wholesaler’s branding, colours and products. The ordering app can save orders offline and sync when connectivity returns, useful for customers with intermittent access. Integrations span accounting and ERP products including QuickBooks, Xero, Sage, Microsoft Dynamics 365 Business Central, SAP and Odoo, as well as commerce, payments and shipping services such as Shopify, WooCommerce, Stripe, Mollie, DHL and DPD. The number of integrations allowed depends on plan, so a business relying on several connections should budget for the relevant add-ons.
Enterprise includes REST API access with webhooks. Simplisales says most personal information is encrypted and protected from outside access. Its status page reports core services operational and 100% uptime for most listed services over the preceding 30 days.
Pricing
The Free plan costs nothing, billed Free forever. It allows 100 sales orders/month, 1 user, manual entry only, 1 catalogue, 1 price list, 1 warehouse, 1 currency and 1GB storage, while permitting unlimited SKUs and customers. It is a useful low-risk starting point, but the order cap and lack of AI capture make it a poor fit for busy teams or mixed-format order intake.
Essential costs €120 a month, billed monthly. It includes 2 dashboard users, with extra users at +€60/month per extra user, unlimited sales orders, 1 integration, 2 price lists, 10GB storage and AI Order Capture. This is the clearest step up for a small operation where transcription is a real burden, although one integration and two price lists may be restrictive.
Professional costs €600 a month, billed monthly. It includes 5 dashboard users, with extra users at +€60/month per extra user; 2 integrations, with +€120/month per extra integration; unlimited catalogues and price lists; up to 3 warehouses; 3 currencies; and 100GB storage. It suits a larger or more varied wholesale operation that needs multiple catalogues and sites, but the base price is a substantial commitment.
Enterprise uses custom pricing & onboarding and includes 25 dashboard users, extra users at +€60/month per extra user, 2 integrations with +€120/month per extra integration, unlimited warehouses and currencies, SSO and 5TB storage. It is aimed at larger organizations needing broad capacity and SSO; its commercial fit depends on a custom quote. A 30-day trial is also offered.
Platforms
Simplisales runs on web, iOS and Android, and provides an API. The offline order-saving and later sync capability is specifically useful in its customer ordering app.
Who it's for
Wholesale businesses, distributors and manufacturers handling multiple order channels are the natural audience. The strongest case is a team that wants customer-specific pricing and inventory tied to order capture, especially when orders arrive as messages, PDFs or handwritten lists. A small business with light volume may find Free sufficient initially; teams requiring more than one integration, multiple warehouses, or ample user seats should compare the paid-tier allowances against expected growth.
Pros and cons
Pros: AI drafts from messages, PDFs and handwritten lists can cut transcription, while validation keeps staff in control.
Pros: Automatic customer terms and multiple selling units support the varied pricing and packaging common in wholesale.
Pros: Offline customer ordering and branded native apps give buyers a dedicated mobile channel.
Cons: Free limits orders to 100/month and one user, and excludes AI order capture.
Cons: Essential allows only one integration, while added users and integrations carry stated monthly charges.
Cons: Professional’s €600 a month entry price may be excessive for a smaller operation that only needs order capture.
Alternatives
Brandboom is worth considering when product presentations and Marketplace orders matter more than Simplisales’ broader ERP scope; its Free plan supports products, presentations and unlimited Marketplace orders, with limits on orders outside the Marketplace.
Onsight may suit teams seeking a paid sales platform with broad desktop and mobile coverage: its Starter plan is $54 a month, billed $54 /user/mo, and caps products at 1,000, customers at 1,000, orders at 500/month and image storage at 5 GB.
BreezeFSM is another paid option with a free trial.
Kinematic is a candidate when field-force functions such as GPS tracking, geo-verified attendance and route planning are the priority; its Field Force plan is ₹599 a month, billed yearly, with monthly billing available at a 20% premium.
RepZio has a free Basic sales rep license, but that tier lacks iOS app access and order submission, so it is a narrower starting point than Simplisales’ order and inventory system.
inSitu Sales may fit teams focused on a field sales rep app: Starter App costs $200 a month, includes 3 users, and charges $34.99/user/month for additional app users.
Kladana Online Order App offers a web-only free plan billed only annually, with one user, one company, unlimited warehouses, 50 MB storage, 200 items, 200 counterparties and 200 transactions.
Orderwerks is an alternative for businesses wanting a web portal and sales app at $60 a month per user, with volume pricing for teams of five or more.
Order Entry Software is a broader category to compare.
Verdict
Choose Simplisales if wholesale order intake, inventory and customer-specific pricing need to work together, particularly when staff spend time transcribing messages, PDFs or handwritten orders. The draft-and-validate approach and broad operational scope are its strongest reasons to buy. Look elsewhere if the required integration count, user capacity or Professional price outweighs those benefits; the free tier is best treated as a capped starting point, not a full-featured long-term plan.
Verdict
Simplisales combines order capture, inventory and customer-specific pricing for wholesale workflows. Compare the plan limits, integration counts and storage allowances with your operating needs before upgrading.
Where Specifiction places it
- Order Entry Software#5 of 278.7