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SPECIFICTION
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WebMD Physician Directory

doctor.webmd.com

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Spec score 8.0 #5 of 16 in Healthcare Provider Directories

What it is

WebMD Physician Directory helps patients find healthcare practitioners through profiles searchable by location, specialty, condition, and procedure. Its homepage states that the directory includes profiles for more than 3 million physicians and more than 8 million physician ratings and reviews. Patients can book appointments online, including through Video Visit and Chat Now options, and find hospitals by specialty, hospitals, and group practices. The directory is available on the web and in the WebMD app for iOS and Android; the app can find nearby providers or search by city, state, or ZIP code.

Practitioners and medical practices can submit or claim listings. A free Basic Profile on WebMD and Vitals.com can display accepted insurance, degrees and certifications, conditions treated, and other information. Paid Featured Profiles add options such as a practice website, telemedicine details, appointment requests, photos, video, and a customizable booking widget. They also provide review tools, local visibility options, call tracking analytics, monthly reporting, and an account manager. The Basic Profile costs nothing.

Spec sheet

What it does
WebMD Care Directories connects patients with healthcare practitioners through searchable provider profiles.Read 15 Oct 2026 · doctor.webmd.com
Security
WebMD states that personal-information transmissions use TLS technology.Read 15 Oct 2026 · webmd.com
Support
Featured Profile customers receive an account manager for setup and management, with monthly reporting.Read 8 Oct 2026 · customercare.webmd.com
AI visibility
WebMD says it feeds structured practice data and reviews to AI answer engines.Read 15 Oct 2026 · customercare.webmd.com
Analytics
WebMD says call tracking analytics can identify inquiries from WebMD or Vitals profiles, and users can review call recordings.Read 8 Oct 2026 · customercare.webmd.com
API and SDKs
A public WebMD Care directory API or SDK is not described on the directory, help-center or product pages reviewed.Read 15 Oct 2026 · doctor.webmd.com
Appointment access
Featured listings can let patients request appointment dates and times online.Read 15 Oct 2026 · customercare.webmd.com
Awards methodology
The Preferred Provider badge uses review frequency, average rating and profile completeness.Read 15 Oct 2026 · doctor.webmd.com
Call analytics
WebMD Care offers call tracking, call recordings and reporting about inquiries attributed to WebMD or Vitals profiles.Read 15 Oct 2026 · customercare.webmd.com
Company headquarters
LinkedIn lists the primary WebMD location as Indianapolis, Indiana.Read 15 Oct 2026 · linkedin.com
Company size
LinkedIn lists WebMD as a privately held company with 1,001–5,000 employees.Read 15 Oct 2026 · linkedin.com
Competitive Intercept
Competitive Intercept can display a provider's profile on local competitors' basic profiles.Read 15 Oct 2026 · customercare.webmd.com
Competitor advertising
Featured Profiles can remove competitor advertisements from the provider profile.Read 15 Oct 2026 · doctor.webmd.com
Consumer features
The homepage says users can book appointments online, including Video Visit and Chat Now options.Read 8 Oct 2026 · doctor.webmd.com
Data sources
Provider data comes from physicians and publicly available databases.Read 15 Oct 2026 · doctor.webmd.com
De-identified data
PracticePro terms authorize WebMD to use, license and sell de-identified information without restriction.Read 15 Oct 2026 · webmdpracticepro.com
Directory coverage
The homepage advertises profiles for more than 3 million physicians.Read 15 Oct 2026 · doctor.webmd.com
Directory purpose
WebMD Care Directories connects patients with healthcare practitioners through provider listings.Read 8 Oct 2026 · customercare.webmd.com
Directory scale
The directory homepage states that it has profiles for more than 3 million physicians and more than 8 million physician ratings and reviews.Read 8 Oct 2026 · doctor.webmd.com
Documentation depth
Support documentation is presented as customer-care articles covering profiles, visibility, reviews and listing questions.Read 15 Oct 2026 · customercare.webmd.com
Facilities
Users can find award-winning hospitals by specialty, hospitals, and group practices.Read 8 Oct 2026 · doctor.webmd.com
Free listing
A free Basic Profile can list accepted insurance, medical degrees and certifications, conditions treated, and other information on WebMD and Vitals.com.Read 8 Oct 2026 · customercare.webmd.com
HIPAA terms
PracticePro terms require safeguards aligned with HIPAA privacy and security rules.Read 15 Oct 2026 · webmdpracticepro.com
Limit: app bugs
Apple reviewers report freezing, slow navigation and sections that require closing and reopening the app.Read 15 Oct 2026 · apps.apple.com
Limit: directory data accuracy
An independent 2026 review says automatically sourced profiles can contain outdated addresses, affiliations and insurance information.Read 15 Oct 2026 · topdoctormagazine.com
Limit: paid ranking
An independent 2026 review says Featured Profiles can appear ahead of unpaid listings because of paid placement.Read 15 Oct 2026 · topdoctormagazine.com
Limit: privacy concerns
Apple reviewers criticize requests for birth-date information and communications involving third parties.Read 15 Oct 2026 · apps.apple.com
Mobile availability
The WebMD core app is available for iOS and Android and includes a physician directory that finds nearby providers or searches by city, state, or ZIP code.Read 8 Oct 2026 · customercare.webmd.com
Online booking
Featured Profiles include a customizable Online Booking widget for selecting appointment types and procedures, which can be embedded on a practice website.Read 8 Oct 2026 · customercare.webmd.com
Ownership news
A July 24, 2017 release announced Internet Brands' agreement to acquire WebMD for approximately $2.8 billion.Read 15 Oct 2026 · prnewswire.com
Paid profile features
Featured Profiles can include a practice website, telemedicine information, online appointment requests, photos, video, and a logo.Read 8 Oct 2026 · customercare.webmd.com
Praise: information quality
Apple reviewers praise WebMD for trusted, clear and useful health information.Read 15 Oct 2026 · apps.apple.com
Prominent placement
Paid Featured Profiles can appear at the top of relevant local searches.Read 15 Oct 2026 · customercare.webmd.com
Provider audience
The product pages describe Basic and Featured Profiles as options for practitioners and medical practices seeking patient visibility and connections.Read 8 Oct 2026 · customercare.webmd.com
Rating on Apple App Store
4.7 out of 5 from 135K ratingsRead 15 Oct 2026 · apps.apple.com
Rating on G2
No reviews yet; pricing is contact-WebMD for Boost, Connect and Accelerate packages.Read 15 Oct 2026 · g2.com
Rating on Google Play
4.1 out of 5 from 64.6K reviewsRead 15 Oct 2026 · play.google.com
Rating on Software Advice
No reviews yet; pricing is available upon request.Read 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
2.0 out of 5 from 102 reviewsRead 15 Oct 2026 · trustpilot.com
Redundancy
WebMD states that it operates two geographically separate server facilities for redundancy.Read 15 Oct 2026 · webmd.com
Reputation tools
Reputation Management provides a 360-degree reputation view and recommendations intended to improve ratings and reviews.Read 15 Oct 2026 · customercare.webmd.com
Review control
Providers cannot directly remove or modify reviews; WebMD says removals require internal customer-service review.Read 15 Oct 2026 · doctor.webmd.com
Review solicitation
WebMD says its reputation service automatically requests patient reviews after visits and posts them on major review sites.Read 15 Oct 2026 · customercare.webmd.com
Review volume
The homepage advertises more than 8 million physician ratings and reviews.Read 15 Oct 2026 · doctor.webmd.com
Search criteria
Patients can search provider profiles by location, specialty, condition, and procedure.Read 8 Oct 2026 · customercare.webmd.com
Search filters
Patients can search profiles by location, specialty, condition and procedure.Read 15 Oct 2026 · doctor.webmd.com
Security and compliance
The opened directory product and support pages do not state a specific security certification or compliance standard.Read 8 Oct 2026 · customercare.webmd.com
Self-hosting
The reviewed WebMD Care pages describe a hosted WebMD service and provide no self-hosting option.Read 15 Oct 2026 · doctor.webmd.com
Telemedicine
Featured profiles can highlight telemedicine services.Read 15 Oct 2026 · customercare.webmd.com
Visibility tools
Featured Profiles can use prominent placement in local searches and Competitive Intercept on local competitors’ Basic Profiles.Read 8 Oct 2026 · customercare.webmd.com

Plans and prices

Basic Profile Free Provider profile on WebMD and Vitals · accepted insurance, credentials, and conditions treated Read 8 Oct 2026 · customercare.webmd.com
Basic Profile Free contact information · ratings and reviews · specialties · education and training · accepted insurance Read 15 Oct 2026 · doctor.webmd.com
Featured Profile Priced on request prominent placement · competitor-ad removal · online booking · click-to-call · website button · competitive intercept · account manager · reporting dashboard · branding Read 15 Oct 2026 · doctor.webmd.com
Reputation Management Priced on request review management across directories · patient sentiment · competitor comparison · review syndication Read 15 Oct 2026 · doctor.webmd.com

Every WebMD Physician Directory plan and price →

Strong points and limits

Strong points

  • Search by location, specialty, condition, and procedure
  • Online booking includes Video Visit and Chat Now
  • Free Basic Profile lists credentials and accepted insurance
  • Featured Profiles include review tools and call analytics

Limits

  • No specific security certification or compliance standard is stated

Who it suits

Patients looking for practitioners by location, specialty, condition, or procedure can use the directory to compare profiles and seek appointments. It also suits practitioners and medical practices seeking patient visibility through free or paid profiles.

Verdict

WebMD combines patient provider search and appointment options with profile services for practitioners. A free Basic Profile is available, while expanded visibility and management features are reserved for Featured Profiles.

Where Specifiction places it

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