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SPECIFICTION
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Whitelabel

whitelabel.ai

Free plan Web
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Spec score 7.1 #13 of 16 in Nonprofit Matching Gift Software

What it is

Whitelabel is a web-based AI fundraising platform for nonprofit teams. Its tools include donation experiences, recurring and matched giving, campaigns, supporter inboxes, events, and forms. AI agents draw on an organization’s verified content and cite their answers. AI Journeys personalize supporter outreach and can send higher-value decisions for human review, while DonorCardAI builds supporter briefs from information the organization already holds. Whitelabel says it works alongside an organization’s website, CRM, and calendar, with connectors that provide two-way sync. Matching gifts use Double the Donation to identify eligible donors and estimate employer matches. The Whitelabel plan is free, billed per gift, with card and bank costs passed through at cost; it includes unlimited campaigns and donors, with no monthly fees, setup fees, or contracts. The platform also lists a 3.5% fee per gift, and donors are asked to cover fees by default.

Spec sheet

Purpose
Whitelabel describes itself as an AI fundraising platform for nonprofits.Read 30 Sep 2026 · whitelabel.ai
Intended users
The platform is presented for nonprofit teams, while the Lab works with nonprofits on custom AI products and experiences.Read 30 Sep 2026 · whitelabel.ai
Integrations
Whitelabel says it orchestrates on top of an organization’s website, CRM, and calendar, and its connectors offer two-way sync with existing tools.Read 30 Sep 2026 · whitelabel.ai
Support
The maker offers a free 20-minute AI strategy call and says it begins Lab engagements with a pro-bono working session.Read 30 Sep 2026 · whitelabel.ai
Headquarters
Austin, Texas, United StatesRead 28 Sep 2026 · whitelabel.ai
Company
The site identifies the company as Whitelabel Corporation and names Ralf Alwani and Jak Spencer as founders.Read 30 Sep 2026 · whitelabel.ai
AI agents
Its agents use an organization’s verified content and cite their answers.Read 30 Sep 2026 · whitelabel.ai
Donation fees
Whitelabel lists a 3.5% platform fee per gift, with card and bank costs passed through at cost; donors are asked to cover fees by default.Read 30 Sep 2026 · whitelabel.ai
Donor records
DonorCardAI creates supporter briefs from information an organization already holds.Read 30 Sep 2026 · whitelabel.ai
Fundraising tools
The platform includes donation experiences, recurring giving, matched giving, campaigns, supporter inboxes, events, and forms.Read 30 Sep 2026 · whitelabel.ai
Matching gifts
The matching-gift feature uses Double the Donation to identify eligible donors and estimate employer matches.Read 30 Sep 2026 · whitelabel.ai
Payment security
The pricing page says payments use a licensed PCI-DSS Level 1 facilitator, card details are tokenized, and SOC 2 Type II controls apply.Read 30 Sep 2026 · whitelabel.ai
Personalized outreach
AI Journeys adapt outreach to each supporter and can return higher-value decisions for human review.Read 30 Sep 2026 · whitelabel.ai
Price limits
The pricing page says there is a clear monthly cap on premium actions but does not state the cap amount there.Read 30 Sep 2026 · whitelabel.ai
Trust
The maker describes its systems as SOC 2 and HIPAA compliant and says they use data minimization, access controls, and human oversight.Read 30 Sep 2026 · whitelabel.ai

Plans and prices

Whitelabel Free Per gift; plus card and bank costs passed through at cost Unlimited campaigns and donors · no monthly fees · no setup fees · no contracts Read 30 Sep 2026 · whitelabel.ai

Every Whitelabel plan and price →

Strong points and limits

Strong points

  • Includes recurring and matched giving tools.
  • AI agents cite answers based on verified content.
  • Connectors offer two-way sync with existing tools.
  • Plan has no monthly fees, setup fees, or contracts.
  • Unlimited campaigns and donors are included.

Limits

  • 3.5% platform fee per gift.
  • Card and bank costs are passed through at cost.
  • Free plan is billed per gift.

Who it suits

It is intended for nonprofit teams seeking fundraising tools and supporter outreach in a web platform. The Lab also works with nonprofits on custom AI products and experiences.

Verdict

Whitelabel combines donation and campaign tools with AI-assisted supporter workflows and two-way integrations. The plan has no monthly charge, but per-gift fees and the unstated premium-action cap merit attention.

Where Specifiction places it

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