ActionXM vs CustomerSure
ActionXM
action-xm.com
CustomerSure
customersure.comSide by side
| Figure | ActionXM | CustomerSure |
|---|---|---|
| Price from | — | £1,999/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 3 |
| Spec score · Customer Experience Management Software | 7.8 (#9) | 8.3 (#5) |
| Integrations | ActionXM says it supports 200+ integrations, naming Salesforce, HubSpot, Zendesk, Slack, Microsoft Teams, and Zapier, and offers a REST API and webhooks. | The product page names Salesforce, Zendesk and Power BI as examples of CRM, service and BI integrations. |
| Purpose | ActionXM describes itself as an experience management platform for capturing feedback, understanding it, and driving action. | CustomerSure is a Voice of Customer platform that helps organisations collect feedback and turn it into action. |
| Security | The company states that ActionXM is SOC 2 Type II certified, complies with GDPR and CCPA, encrypts data at rest and in transit, and offers SSO and SCIM for enterprise customers. | CustomerSure states that it is GDPR-compliant, UK-hosted, and uses access controls and encryption. |
| Support | The pricing section lists email support for Starter, priority support for Professional, and a dedicated success manager for Enterprise. | Every licence includes ongoing support, best-practice guidance and expert help. |
| Target users | The plan descriptions position ActionXM for growing teams, teams scaling their experience management program, and organizations with advanced requirements. | CustomerSure describes itself as a platform for regulated, service-driven organisations, including financial services, housing, healthcare and utilities. |
Plans
ActionXM
- EnterprisePriced on request
- ProfessionalPriced on request
- StarterPriced on request
CustomerSure
- CX Starter£1,999 a month
- CX PlatinumPriced on request
- CX ProPrice not published
In their own words
CustomerSure
CustomerSure is a Voice of Customer platform for organisations collecting feedback and turning responses into tracked action. It supports branded surveys for NPS, CSAT, CES and custom metrics, delivered by email or SMS. Analytics follow performance and surface satisfaction drivers, themes and topics. AI features analyze feedback text for sentiment and risks, classify themes, and generate summaries and recommendations. Teams can create real-time alerts, assign responses and monitor them through resolution. The platform names Salesforce, Zendesk and Power BI among its integrations, and provides a REST API for feedback data and automated requests. Reports can be exported for regulatory use, with audit trails logged automatically. CustomerSure says it is GDPR-compliant and UK-hosted, uses access controls and encryption, and is aligned with FCA, Ofwat, Ofgem, TSM and CQC standards. Each licence includes ongoing support, guidance and expert help. CX Starter costs £1,999 per month. SMS is billed separately by volume, and prices exclude VAT where applicable. A risk-free pilot usually lasts around one month and focuses on one area of a business.