Futureproof vs Lative
Futureproof
runfutureproof.com
Lative
lative.aiSide by side
| Figure | Futureproof | Lative |
|---|---|---|
| Price from | $200/mo | $416.67/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 4 | 3 |
| Spec score · Revenue Planning Software | 7.9 (#8) | 7.7 (#13) |
| Headquarters | United States | The company lists an address in San Francisco, California, United States. |
| Integrations | The platform lists Amazon, eBay, Shopify, TikTok Shop, Stripe, Meta Ads, Google Ads, Ramp, and Brex; Amazon and eBay connect directly, Shopify is in beta, and TikTok Shop is coming soon. | Lative says it supports 150+ data sources, with native connections to Salesforce Sales Cloud and HubSpot and connections to HRIS, finance platforms, and data warehouses including Snowflake. |
| Product | Futureproof describes itself as an AI finance team for ecommerce brands and early-stage software companies, built around a general ledger it owns. | Lative describes itself as an AI-native go-to-market planning and decision intelligence platform connecting marketing intelligence to sales execution. |
| Security | Futureproof says data is encrypted at rest with AES-256 and in transit with TLS/SSL, and its infrastructure is hosted in SOC 2 compliant data centers. | Lative says it stores operational data only, not CRM records or customer personally identifiable information, and directs customers to its team for detailed security documentation or compliance requirements. |
Plans
Futureproof
- Startup Program — year one$200 a month
- Fractional CFO referral$500 a month
- Startup Program — year two$500 a month
- Futureproof$1,000 a month
In their own words
Futureproof
Futureproof describes itself as an AI finance team for ecommerce brands and early-stage software companies, built around its own general ledger. Six agents cover bookkeeping, receivables, payables, cash forecasting, revenue and margin analysis, and investor reporting. The bookkeeping agent posts transactions, reconciles bank, card, and payout activity, and closes books daily. Agents propose actions, but customer approval is required before money moves or the books change. Listed integrations include Amazon, eBay, Shopify, TikTok Shop, Stripe, Meta Ads, Google Ads, Ramp, and Brex. Amazon and eBay connect directly, Shopify is in beta, and TikTok Shop is coming soon. Bank and card feeds connect read-only through Plaid; Ramp and Brex connect directly. Books and reports can be exported in CSV, XLS, or PDF. QuickBooks history can be migrated in one click, while other systems can be brought in by file export. Every plan includes a monthly review with a human financial specialist. The standard plan costs $1,000 a month, billed monthly in advance. A 14-day trial is listed, and the platform runs on web.
Lative
Lative is a web-based go-to-market planning and decision intelligence platform for CROs, RevOps teams and Finance teams. Its Planning module uses live capacity models for short- and long-term plans and what-if scenarios. Teams can track quota attainment, pipeline health and coverage against plan, along with revenue per rep, ramp times, tenure performance and pipeline contribution across dimensions including team, territory, product, individual, segment and opportunity type. Marketing Intelligence connects campaigns, attribution signals and pipeline interactions to revenue. The product page says Agentic AI generates executive summaries from go-to-market data. Lative supports 150+ data sources, including native Salesforce Sales Cloud and HubSpot connections and connections to HRIS, finance platforms and data warehouses such as Snowflake. Starter is $5,000 a year for up to 20 quota-bearing reps; Growth is $10,000 a year for 21 to 150 reps. Enterprise is custom priced for organizations with 151 or more reps. Pricing is on request, there is no free plan, and the free trial through Salesforce AppExchange is available only to Salesforce.com customers.