GWI Audiences vs YouGov Surveys: Self-Serve
GWI Audiences
gwi.comYouGov Surveys: Self-Serve
yougov.comSide by side
| Figure | GWI Audiences | YouGov Surveys: Self-Serve |
|---|---|---|
| Price from | Free | $1.50/mo |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 2 |
| Spec score · Audience Intelligence Platforms | 7.8 (#1) | 7.2 (#5) |
| Founded | 2009 | 2000 |
| Security | GWI says it maintains a defense-in-depth security program based on recognized industry frameworks and continuous improvement. | YouGov says its Information Security Management System is certified to ISO 27001:2022 and includes security testing such as penetration testing and third-party assessments. |
| Support | Enterprise clients receive a dedicated account manager as standard. | YouGov says chat support can help script and review surveys; client support is available five days a week and survey review can take up to two hours during weekday business hours. |
Plans
GWI Audiences
- FREEFree
- PLUSPrice not published
- PROPriced on request
- TEAMSPriced on request
YouGov Surveys: Self-Serve
- Self-Serve$1.50 a month
- YouGov Surveys: Self-Serve$1.50, paid once
In their own words
GWI Audiences
GWI Audiences helps users build target audiences for data-driven strategies and tailored campaigns. Its builder draws on more than 250K data points across 50+ markets, covering interests, behaviors, buying habits and preferences. Each audience shows the number of real-world survey respondents in its sample, and saved audiences can produce automatic top insights. Users can share audiences with colleagues, export them as PNG files or save them in shareable dashboards. GWI APIs embed automatically refreshed insights in BI platforms, custom systems and other tools. GWI MCP connects insights to AI tools including ChatGPT, Claude and Copilot. The Core survey is refreshed quarterly with like-for-like questions across more than 50 markets. The service is a web-based SaaS platform with dashboards, cross-tabulation tools and API access. The FREE plan is free and includes 10 Agent Spark prompts a month, unlimited GWI Canvas decks and chart generation. PLUS is listed at $1,501,500 a month; PRO and TEAMS have no listed price. Fusions with Helixa, Audiense or Nielsen require paid subscriptions to both GWI and the partner.
YouGov Surveys: Self-Serve
YouGov Surveys: Self-Serve has no write-up on Specifiction yet; its figures are above.