HubSpot CRM vs Salesforce Health Cloud

HubSpot CRM brings customer data and reporting together, with tools for managing sales activity and team conversations. Users can visualize a sales cycle, assign tasks, and predict future revenue. The CRM includes email sync, marketing and workflow automation, lead scoring, sales forecasting, AI features, and payment links. Teams can connect messaging tools in a shared inbox and manage permissions for records, content, and tools. It runs in Chrome, Firefox, Safari, and Edge, with mobile apps for Android and iOS. The HubSpot Marketplace lists more than 2,000 apps, and data can sync automatically in both directions with third-party apps. The free plan costs nothing, requires no credit card, and has no expiration date; it allows 2 users. Starter costs $15 a month per seat, Professional $50 a month per seat, and Enterprise $75 a month per seat. Professional and Enterprise also list one-time onboarding costs.

Salesforce Health Cloud brings clinical and nonclinical data together to support care collaboration, personalized care, and automated health operations. It combines clinical records with other patient information to create an actionable view alongside an electronic health record (EHR); Salesforce describes it as a layer for engagement, data aggregation, and collaboration that extends an EHR. Integrated Care Management supports whole-person care with flexible care plans and AI-powered assessment suggestions. Provider workflows cover patient access, referrals, scheduling, outreach, and coordination. Home Health adds automated scheduling, mobile offline assessments, and medication management. Health Cloud supports bidirectional data flow through FHIR APIs and pre-built integrations, and Salesforce says it integrates with all major EHRs to activate data in real time. Salesforce states that Health Cloud is HIPAA compliant and lists standards including HIPAA, HL7 FHIR, HITRUST, FedRAMP, GDPR, and NHS DCB 0129. Salesforce says patient data is not used to train public models and describes guardrails and human-in-the-loop controls for governed AI. Plans start at $350/user/mo, billed annually; a 30-day trial is available.