YouGov Surveys: Self-Serve vs Zappi
YouGov Surveys: Self-Serve
yougov.com
Zappi
zappi.ioSide by side
| Figure | YouGov Surveys: Self-Serve | Zappi |
|---|---|---|
| Price from | $1.50/mo | — |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 2 | 2 |
| Spec score · Brand Tracking Software | 7.2 (#6) | 6.9 (#8) |
| Spec score · Marketing Research Software | 7.2 (#29) | 6.9 (#34) |
| Spec score · Survey Software | 7.7 (#70) | 7.6 (#78) |
| Spec score · Market Research Software | 7.2 (#43) | 6.9 (#48) |
| Response analytics | Yes | Yes |
| Respondent panel | Yes | Yes |
| Founded | 2000 | 2012 |
| Integration | The product page says users can bring insights into existing AI workflows using YouGov’s MCP. | Zappi describes a partnership with Woxi that feeds innovation research measures into Woxi for sales forecasting. |
| Logic branching | Yes | Yes |
| Support | YouGov says chat support can help script and review surveys; client support is available five days a week and survey review can take up to two hours during weekday business hours. | Zappi offers optional professional services including project consultancy and strategic consultancy. |
Plans
YouGov Surveys: Self-Serve
- Self-Serve$1.50 a month
- YouGov Surveys: Self-Serve$1.50, paid once
In their own words
YouGov Surveys: Self-Serve
YouGov Surveys: Self-Serve has no write-up on Specifiction yet; its figures are above.