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Marketing

Best Custom Url Shortener Software in 2026

Bitly leads this list of 27 (9.5/10, free plan). Cuttly is next (9.3/10, free plan), and Linkzly is the next highest-placed option with a free plan (9.2/10). Custom URL shortener software creates branded short links and manages the destinations behind them. This list helps teams and individuals compare tools for sharing, tracking and updating links.

  1. 01 Bitly

    Bitly suits businesses that need short or branded links, QR Codes, and link-performance analytics.

    From $10/mo Free plan Web · iOS · Android · API
    9.5 Visit Specs
  2. 02 Cuttly

    Cuttly suits creators, marketers, and businesses that need shortened links, branded domains, or link analytics.

    From $11/mo Free plan Windows · iOS · Android · API
    9.3 Visit Specs
  3. 03 Linkzly
    From $9/mo Free plan Web · iOS · Android · API
    9.2 Visit Specs
  4. 04 302.sh
    From $9/mo Free plan Web · iOS · API
    8.9 Visit Specs
  5. 05 Einblik
    From $12/mo Free plan API
    8.9 Visit Specs
  6. 06 Go2

    Go2 suits agencies and marketers, creators, e-commerce businesses, indie SaaS companies, and teams managing branded links.

    From $7/mo Free plan Web · API · Self-hosted
    8.8 Visit Specs
  7. 07 Capsulink
    From $8.33/mo Free plan Web · API
    8.7 Visit Specs
  8. 08 Rebrandly
    From $11/mo Free plan Web · Windows · macOS · iOS
    8.7 Visit Specs
  9. 09 EndURL
    From ₹399/mo Free plan Web · API
    8.5 Visit Specs
  10. 10 SwiftURL
    From $15/mo Free plan Web · iOS · Android · API
    8.5 Visit Specs
  11. 11 Tiny.cc

    Tiny.cc suits marketers, brand managers, promoters, SEO strategists, small businesses, and others who need to create and manage short links.

    From $5/mo Free plan Web · iOS · Android · API
    8.5 Visit Specs
  12. 12 LinkSplit
    From $29/mo Free trial Web
    8.2 Visit Specs
  13. 13 Shlink
    Free plan Web · Linux · iOS · API
    8.2 Visit Specs
  14. 14 Snipr
    From $5/mo Free plan Web · API
    8.1 Visit Specs
  15. 15 T2M
    From $5/mo Free trial Web · API · Browser extension
    8.1 Visit Specs
  16. 16 T.LY
    From $4.58/mo Free trial API · Browser extension
    8.1 Visit Specs
  17. 17 Linkzz.io
    From €7/mo Free plan Web · API
    8.0 Visit Specs
  18. 18 Shortlink
    Free plan Web · API · Self-hosted
    8.0 Visit Specs
  19. 19 Track Link

    It suits marketers, creators, businesses, agencies, and multi-brand teams needing link, QR, conversion, or campaign tracking.

    From $5.60/mo Free plan Web · API
    8.0 Visit Specs
  20. 20 Dub
    From $30/mo Free plan API
    7.8 Visit Specs
  21. 21 Short.io

    It suits individuals or teams creating branded links who need custom domains, bulk creation, geographic targeting, or API access.

    From $5/mo Free plan API
    7.5 Visit Specs
  22. 22 YOURLS
    Free plan Web · API · Self-hosted
    7.5 Visit Specs
  23. 23 OpenShort
    Web · Linux · API · Self-hosted
    7.4 Visit Specs
  24. 24 Shortly
    Free plan Web
    7.4 Visit Specs
  25. 25 TinyURL
    Free plan Web · API
    7.4 Visit Specs
How this list is ordered. Specifiction scores each tool on how fully its maker documents it, whether its prices are published, where the research puts it, the platforms it runs on and whether it can be tried for free (how we rank). Makers can also buy a numbered place (how Specifiction is paid for).

Before choosing, check the free plan, paid-from price and trial terms. Compare custom-domain support, link capacity, click analytics, destination editing, QR codes and the platforms you need, such as web, API, iOS, Android, self-hosted or an extension.

Compare Bitly and Cuttly Get a place on this list

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