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Accoil

accoil.com

From $41.67/mo Free plan WebAPI
Visit accoil.com
Spec score 9.2 #1 of 14 in Product-Led Sales Software

What it is

Accoil is an engagement analytics platform for B2B teams that turns product usage into signals for customer success, sales, and product work. It assigns accounts and users engagement scores from 0 to 100 based on behaviors a team configures, and refreshes those scores continuously. Dynamic segments change with usage, while separate activation milestones can track trials, new users, and paying customers for signs of value or drop-off. Teams can use score changes, segment shifts, and activation signals to trigger Slack alerts, CRM updates, audience syncs, or webhooks. Accoil accepts event data from Segment, PostHog, Amplitude, RudderStack, its HTTP API, and 25+ other sources. REST API and webhooks can also deliver scores and segments as structured context for AI agents and custom tools. It runs on the web and through an API. A free plan and free trial are available; paid plans start at $50/mo. Pricing is based on Monthly Active Accounts, which means customer accounts with one or more active users during the month, and there are no event limits.

Spec sheet

What it does
Accoil describes itself as a customer-success consultancy using internal tooling to compare account usage and revenue with successful-customer benchmarks and recommend CRM actions.Read 14 Oct 2026 · accoil.com
Product
Accoil describes itself as an engagement analytics platform that turns product usage into signals for customer success, sales, and product teams.Read 28 Sep 2026 · accoil.com
Audience
The company describes its product as built for B2B, with account-level scoring and segments.Read 28 Sep 2026 · accoil.com
Trial
The engagement scores page offers a free trial and states that no credit card is required.Read 28 Sep 2026 · accoil.com
Integrations
Listed integrations include HubSpot, Attio, Salesforce, Pipedrive, Intercom, Zendesk, Jira Service Management, Slack, Segment, PostHog, Amplitude, RudderStack, and a direct HTTP API.Read 28 Sep 2026 · accoil.com
Security
Accoil's integration page displays SOC 2 Type 2 Certified and GDPR Attestation badges.Read 28 Sep 2026 · accoil.com
Support
Accoil says customers can email [email protected] and a person usually answers within a day.Read 28 Sep 2026 · accoil.com
Headquarters
Crunchbase places Accoil in Brisbane, Queensland, Australia.Read 14 Oct 2026 · crunchbase.com
Founded
LinkedIn lists Accoil as founded in 2023.Read 14 Oct 2026 · linkedin.com
Activation
Teams can define separate activation milestones for trials, new users, and paying customers and track ongoing value and drop-off.Read 28 Sep 2026 · accoil.com
Activation tracking
The platform supports activation tracking at both account and user level, including activation-rate metrics.Read 14 Oct 2026 · docs.accoil.com
AI context
Engagement scores and segments can be delivered through REST API and webhooks as structured context for AI agents and custom tools.Read 28 Sep 2026 · accoil.com
Automation
Automations can trigger Slack alerts, CRM updates, audience syncs, and webhook actions from score changes, segment transitions, and activation signals.Read 28 Sep 2026 · accoil.com
Business integrations
Documented connection providers include HubSpot, Intercom, Segment, Attio, Jira Service Management, Zendesk and Slack.Read 14 Oct 2026 · docs.accoil.com
Coming soon
The integrations page labels Microsoft Teams and Mixpanel as coming soon.Read 28 Sep 2026 · accoil.com
Company size
LinkedIn lists Accoil as a privately held software company with 2–10 employees.Read 14 Oct 2026 · linkedin.com
Connection modes
Accoil supports widgets, scheduled trait synchronization and actions that trigger follow-ups in connected systems.Read 14 Oct 2026 · docs.accoil.com
Data sources
Accoil says it ingests event data from Segment, PostHog, Amplitude, and 25+ other sources.Read 28 Sep 2026 · accoil.com
Documentation depth
The developer site contains quick-start guides, concepts, integration guides and separate ingress and read API references.Read 14 Oct 2026 · developer.accoil.com
Engagement scoring
Accoil provides account- and user-level engagement scores on a 0–100 scale.Read 14 Oct 2026 · accoil.com
Event sources
Documented data sources include Segment, PostHog, Amplitude, RudderStack, Atlassian Marketplace and direct HTTP ingestion.Read 14 Oct 2026 · docs.accoil.com
Funding and investors
Crunchbase lists two investors, QIC and Atlassian Ventures, and classifies the company as seed-stage.Read 14 Oct 2026 · crunchbase.com
HubSpot integration
The HubSpot connector can sync traits, embed a live widget and create tasks or timeline events.Read 14 Oct 2026 · docs.accoil.com
Independent review coverage
Capterra lists Accoil Analytics at 0.0 out of 5 based on 0 user reviews.Read 14 Oct 2026 · capterra.com
Ingress API
The developer documentation defines three ingestion calls—identify, group and track—sent to in.accoil.com.Read 14 Oct 2026 · developer.accoil.com
Legal entity
Crunchbase identifies the legal name as Accoil Pty Ltd.Read 14 Oct 2026 · crunchbase.com
Limit: data configuration
Accoil documentation warns that incorrect account and user trait configuration can produce placeholder names, attribution errors and misleading analytics.Read 14 Oct 2026 · docs.accoil.com
Limit: independent evidence
The absence of user reviews on G2, Capterra, GetApp and Software Advice leaves little independent evidence about reliability or usability.Read 14 Oct 2026 · g2.com
Limit: pricing transparency across directories
Capterra and Software Advice show contact-vendor pricing, while Accoil's own pricing page publishes tier prices.Read 14 Oct 2026 · capterra.com
LLM integrations
Accoil documents OpenAI and Claude integrations plus Perplexity in beta, with options to disable models or supply custom keys.Read 14 Oct 2026 · docs.accoil.com
Notable news
Accoil's 2025 comparison page says June stopped accepting customers and that Accoil offered a 30-day trial plus an additional 30 days for June customers.Read 14 Oct 2026 · accoil.com
Praise: independent consensus
No repeated reviewer praise can be established because the major listings found show zero published user reviews.Read 14 Oct 2026 · capterra.com
Price basis
Pricing is based on Monthly Active Accounts, which the pricing page defines as customer accounts with one or more active users during the month, and it states there are no event limits.Read 28 Sep 2026 · accoil.com
Privacy mode
Accoil documents account-only tracking without individual user IDs as a way to reduce personal-data handling, while warning that user-level insights are then unavailable.Read 14 Oct 2026 · docs.accoil.com
Product analytics
Its product pages describe converting raw product events into engagement scores, segments and actionable signals for B2B SaaS teams.Read 14 Oct 2026 · accoil.com
Rating on G2
0 out of 5 from 0 reviews; G2 says there are not enough reviews to provide buying insight.Read 14 Oct 2026 · g2.com
Rating on GetApp
0 out of 5 from 0 reviews; the listing shows no user ratings.Read 14 Oct 2026 · getapp.com
Rating on Software Advice
No rating shown; 0 reviews are published for Accoil Analytics.Read 14 Oct 2026 · softwareadvice.com
Read API
The REST API at api.accoil.com exposes workspaces, accounts, users, segments and segment membership through bearer-token endpoints.Read 14 Oct 2026 · developer.accoil.com
Scoring
It assigns continuously updated 0–100 engagement scores to accounts and users, based on configured product behaviors.Read 28 Sep 2026 · accoil.com
Security compliance
Accoil's help center states that the service is SOC 2 and GDPR compliant.Read 14 Oct 2026 · docs.accoil.com
Security controls
Its security FAQ lists encryption, access controls, firewalls and security monitoring as protective measures.Read 14 Oct 2026 · docs.accoil.com
Segmentation
Users can create suggested and custom user or account segments whose membership changes as filters and activity change.Read 14 Oct 2026 · docs.accoil.com
Setup
Accoil says most teams are live and seeing scores within 48 hours.Read 28 Sep 2026 · accoil.com
Signals and automations
Accoil lists a Signals Feed and automation rules that can surface changes and trigger workflow actions.Read 14 Oct 2026 · accoil.com
Webhooks
Accoil states that webhook delivery is available for real-time event delivery alongside REST API access.Read 14 Oct 2026 · accoil.com

Plans and prices

Free Free MAA-based · no event limits stated Read 14 Oct 2026 · accoil.com
Growth $50 a month monthly MAA-based · no event limits stated Read 14 Oct 2026 · accoil.com
Scale $300 a month monthly MAA-based · no event limits stated Read 14 Oct 2026 · accoil.com
Growth $500 a year annually MAA-based · no event limits stated Read 14 Oct 2026 · accoil.com
Scale $3,000 a year annually MAA-based · no event limits stated Read 14 Oct 2026 · accoil.com

Every Accoil plan and price →

Strong points and limits

Strong points

  • Continuously updated account and user scores from 0–100
  • Dynamic segments respond to changing product usage
  • Activation milestones can differ by customer stage
  • Integrates with HubSpot, Salesforce, Slack, and others
  • Free plan and trial are available

Limits

  • Paid plans start at $50/mo
  • Pricing is based on Monthly Active Accounts
  • Microsoft Teams and Mixpanel are marked coming soon

Who it suits

Accoil suits B2B teams that want to track account-level engagement and activation from product usage. It may also fit teams that want score or segment changes to trigger CRM, Slack, audience, or webhook workflows.

Accoil in depth

Read the full write-up

Overview

Accoil is a B2B product-engagement tool for teams that need to see how accounts and users adopt their software. It suits customer success, sales, and product teams working from product-event data; its strongest case is connecting changing engagement to account-level follow-up.

Scores, segments, and activation milestones give teams several ways to spot movement in product use, while automations can carry those signals into other tools. The trade-off is a focus on engagement workflows rather than a general-purpose analytics suite.

Key features

Accoil assigns continuously updated engagement scores from 0 to 100 to accounts and users, based on behaviors each team configures. That makes the score adaptable to a product’s own definition of meaningful use, but teams need to decide which behaviors deserve weight.

Dynamic account and user segments change as usage changes, so teams can organize follow-up around behavior rather than static lists. Separate activation milestones for trials, new users, and paying customers help distinguish initial setup from ongoing value and drop-off.

Automations can respond to score changes, segment transitions, or activation signals with Slack alerts, CRM updates, audience syncs, and webhook actions. Accoil integrates with HubSpot, Attio, Salesforce, Pipedrive, Intercom, Zendesk, Jira Service Management, Slack, Segment, PostHog, Amplitude, and RudderStack, as well as a direct HTTP API. Event data can come from Segment, PostHog, Amplitude, RudderStack, HTTP API, and more than 25 other sources. Scores and segments can also be delivered by REST API and webhooks as structured context for AI agents and custom tools.

Accoil says most teams are live and seeing scores within 48 hours. It offers web and API access. Its integration page displays SOC 2 Type 2 Certified and GDPR Attestation badges, and it says a person usually answers support email within a day. Microsoft Teams and Mixpanel are marked as coming soon.

Pricing

Pricing is based on Monthly Active Accounts (MAA): customer accounts with at least one active user during the month. Accoil says there are no event limits. The Free plan costs nothing, billed at $0 per month or $0 per year, for 1–10,000 MAA. It is the low-commitment option for evaluating the product or operating at modest account volumes.

Growth costs $50 a month, billed $50 per month or $500 per year (save 17%), for 1–10,000 MAA, with a stated effective rate of $0.50/account. It is the entry paid tier for teams that need a paid plan without moving beyond the stated account range. Scale costs $300 a month, billed $300 per month or $3,000 per year (save 17%), also for 1–10,000 MAA, with a stated effective rate of $3.00/account. The same displayed range across both paid plans makes the price difference a meaningful buying decision; the plan distinctions beyond those prices are not defined here.

The pricing page offers monthly and annual billing figures. A free trial is also offered, and the engagement scores page says no credit card is required. No seat quota or trial length is provided.

Platforms

Accoil runs on web and provides an API. That suits teams incorporating engagement signals into existing systems, but does not amount to a dedicated desktop or mobile app.

Who it's for

Accoil is aimed at B2B teams, particularly those that need account-level engagement signals alongside user-level behavior. It is a sensible fit when customer success or sales needs product activity to inform outreach, or product teams need to compare activation and continued value across trials, new users, and paying customers. Teams seeking account-based rather than purely individual-level views are its clearest audience.

Pros and cons

Pro: Configurable 0–100 scores, dynamic segments, and distinct activation milestones cover complementary ways to interpret product use.

Pro: A broad set of event sources and CRM, support, and messaging integrations gives teams routes to bring signals into existing workflows.

Pro: No event limits and a free plan make it possible to assess fit without an event quota driving the initial decision.

Con: Account-based pricing makes monthly active accounts the key cost measure, so the bill is tied to active customer-account volume.

Con: The free trial's length and seat limits are not defined, and the published plan ranges alone do not explain what Growth adds over Free or Scale over Growth.

Con: Microsoft Teams and Mixpanel are not yet integrations; they are marked coming soon.

Alternatives

For a broader product-led sales category comparison, see Product-Led Sales Software.

Unify is another freemium option with API, extension, and web platforms; its free plan is limited to 3 seats, 100 records per search, and one mailbox per seat. Choose it if those prospecting limits suit the job better than Accoil’s engagement scoring focus.

UserMotion has a free plan for up to 1,000 accounts with ICP scoring, intent scoring, real-time signals, and email and chat support. It is worth considering when those capabilities and the lower stated account cap match the need.

Bitscale has a lifetime free plan with 200 credits, 2,000 monthly company or people searches, and 50,000 rows per grid. Pick it when those search and grid quotas are a better fit than engagement monitoring.

Trailspark has a free plan evaluating 25 accounts per month and 5,000 signals per month; its Starter plan is $250 a month at an introductory rate, with a $500/mo list price. It may suit teams whose evaluation needs fit those explicit account and signal quotas.

Prime Signal is a paid web option with no free plan and a $15 a month Pro plan, including unlimited signals and events, importance scoring, and Slack, email, and webhook alerts. Choose it if those signals and alerts matter more than Accoil’s account and user scoring model.

Salespanel is a paid option with API, extension, and web access; its Customer Data Platform plan costs $99 a month billed annually and includes 10,000 visitors per month, then $10/month per additional 1,000 visitors. Consider it when visitor-volume pricing and its included allowance fit better.

Stacksync is a paid API, self-hosted, and web option with a Starter plan at $1,000 a month billed annually. Choose it if its sync-oriented offering is the better match.

SellWizr is another paid alternative.

Verdict

Choose Accoil if a B2B team wants account-level engagement scoring, behavior-driven segments, and activation signals that can trigger action in existing tools. Its appeal is the combination of configurable engagement views and workflow connections, with a free starting point and no event limits. Look elsewhere if the central requirement is a different analytics workflow, or if the account-based pricing basis and unclear tier distinctions make it difficult to select the right paid plan.

Verdict

Accoil combines engagement scoring, behavior-based segmentation, and activation tracking with automations and integrations. Its account-based pricing and free plan are specified, with paid tiers beginning at $50/mo.

Where Specifiction places it

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