Bitrix24 Sales Gamification

Overview

Bitrix24 Sales Gamification brings sales contests into the CRM, tying logged activity and pipeline outcomes to points, standings and individual goal progress. It suits sales teams whose work is already tracked in Bitrix24 and whose managers want contests to support coaching as well as recognition.

Its strength is connecting incentives to CRM behavior; its trade-off is that managers must define fair scoring rules, eligibility and contest periods. Teams seeking a standalone contest tool, or more than two users without a paid plan, should look elsewhere.

Key features

Scoring and progress

Managers can assign points to logged CRM actions and pipeline stages, with standings for the current contest and weekly or monthly progress toward individual goals. Publishing the rules helps reps understand how scores are earned. Team and individual leaderboard scope, plus rewards and incentives, make the system suited to both shared targets and personal recognition.

Contests and coaching

Weekly targets, monthly contests and rotating priorities such as speed-to-lead, reactivation or upselling give managers ways to focus attention on different sales behaviors. Access controls can reserve setup and scoring changes for managers or admins, while eligibility can be set by team, role or territory. That flexibility is useful in larger or segmented sales organizations, but it also makes thoughtful configuration essential.

Performance reporting can help managers examine which actions accompany movement between pipeline stages and where deals stall. This gives contest results a potential coaching role, though it depends on the team logging CRM activity consistently.

Integrations and support

Bitrix24's partner network can provide integrations for services such as telephony, payments and accounting. Support resources include a helpdesk, contact support, training courses, webinars and how-to videos.

Pricing

Bitrix24 uses a freemium model. The free plan is 100% free for 1–2 users and includes 5 GB of storage, basic CRM, tasks, shared calendars, chat and video calls. That cap makes it suitable for a very small team evaluating CRM workflows, not a department-wide contest program.

Basic costs 69 € / organization / month billed monthly, or 49 € / organization / month billed annually. It includes 5 users, 24 GB of storage, sales pipelines, recurring deals and online payments. The annual price is the entry point for a small team that needs more than the free allowance; it does not include the larger user and storage allowances of higher tiers.

Standard costs 144 € / organization / month billed monthly, or 99 € / organization / month billed annually. It raises the limit to 50 users and 100 GB of storage, and adds unlimited leads, invoices and estimates, and unlimited projects and boards. It is the more practical fit for a growing team that needs room to scale beyond Basic's five seats.

Professional costs 289 € / organization / month billed monthly, or 199 € / organization / month billed annually. It includes 100 users, 1 TB of storage, sales automation, analytics and reporting tools, and task automation. Those capabilities make it the strongest fit for larger teams that want automation and reporting alongside contests, but it is a substantial step up from Basic.

A 15-day free trial covers most features on high-tier plans and does not require a credit card. The paid prices are per organization, not per user, so teams should compare the included seat limits with their headcount. The free trial is time-limited and does not remove the free plan's 1–2-user cap.

Platforms

Bitrix24 supports Android, iOS, Linux, macOS, Windows, web, API access and self-hosting. The broad platform range gives teams several deployment and access options, while mobile apps can keep sales activity accessible away from a desktop.

Bitrix24 says cloud data is hosted on AWS in Virginia or Frankfurt. Access uses TLS and can use two-step authorization.

Who it's for

This is best for sales teams and managers who already use Bitrix24 CRM and want to recognize logged behaviors, track pipeline movement and use results in coaching. Its contest controls can suit teams divided by territory or role. It is a weaker fit for teams that need a free plan for more than two users or want contests without configuring CRM-based scoring.

Pros and cons

Pros: Scores can reflect both CRM actions and pipeline stages, linking contest incentives to the work and outcomes managers want to track.

Pros: Weekly and monthly progress views, adjustable eligibility and manager-controlled scoring support different team structures and contest goals.

Pros: The 15-day trial offers access to most high-tier features without a credit card.

Cons: The free plan supports only 1–2 users, limiting its usefulness for a sales team beyond a tiny group.

Cons: Basic includes only five users, so larger teams must move to a higher-priced tier for capacity.

Cons: Contests depend on clear scoring rules and reliable CRM logging; poorly chosen incentives can distract from the behaviors a team wants to encourage.

Alternatives

For a broader shortlist of contest products, see Sales Gamification Software.

RepCard has a free plan and Android, iOS and web support; consider it if you want to compare another freemium sales-oriented option.

Agile CRM offers a free plan for up to 10 users and includes deals, tasks and email tracking; choose it if those CRM capabilities and a larger free seat allowance matter more than Bitrix24's contest-oriented workflow.

Gametize has a free plan for up to 10 players and no free trial; consider it if a small player-based gamification plan is a better fit.

MakeTheBoard offers a free plan with two active boards and up to 15 participants per board; consider it when bracket or round-robin boards are the requirement.

Outfield is a paid option with a free trial and Android, iOS and web support.

Hoopla is a paid option with a free trial and Android, API, iOS and web support.

SalesScreen has a free trial; its Scale plan is for sales teams of at least 10 and supports up to eight metrics.

Spinify is a paid option with a free trial and Android, iOS and web support.

Verdict

Choose Bitrix24 Sales Gamification if your sales team already records its work in Bitrix24 and you want contests, goal tracking and coaching signals in that CRM context. Its strongest reason to choose is the connection between scoring and pipeline activity; the main reason to look elsewhere is the free plan's strict 1–2-user limit and the need to step up to paid tiers for a full team.