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Booking Engine

distributionengine.com

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Spec score 8.9 #5 of 23 in Sales Appointment Scheduling Software

What it is

Booking Engine is a web-based meeting scheduling and routing package that runs entirely inside a customer’s Salesforce organization. Representatives can book meetings from Lead, Case, or Contact records using team availability and rules based on territory, account ownership, round robin, or next availability. Personal booking pages let customers choose an open slot and confirm it. Two-way synchronization is available with Google Calendar and Microsoft Outlook, and the product can generate links for Google Meet, Microsoft Teams, and Zoom. Automatic reminders are sent, with one-click rescheduling or cancellation for guests. Salesforce reports and dashboards show bookings, no-shows, conversion, and reschedules. The maker says booking data, availability checks, and routing rules stay inside Salesforce. Booking Engine does not work with HubSpot Sales Hub. Pricing is $10 per user per month, billed annually, with a five-license minimum. A 30-day production trial is available through Salesforce AppExchange without a credit card.

Spec sheet

What it does
Booking Engine schedules, routes and reports meetings inside Salesforce for sales, service and customer-success teams.Read 15 Oct 2026 · distributionengine.com
Purpose
Booking Engine schedules, routes, and reports on meetings from inside Salesforce.Read 7 Oct 2026 · distributionengine.com
Intended users
The product is presented for sales and service teams, including SDRs, account executives, customer success reps, and support agents.Read 7 Oct 2026 · distributionengine.com
Trial
A 30-day production trial is available through Salesforce AppExchange without a credit card.Read 7 Oct 2026 · distributionengine.com
Support
The product page says onboarding and same-day support are included.Read 15 Oct 2026 · distributionengine.com
Headquarters
Wilmington, Delaware, United States; London, United KingdomRead 28 Sep 2026 · distributionengine.com
Founded
LinkedIn lists the company as founded in 2011.Read 15 Oct 2026 · uk.linkedin.com
Advanced routing
Routing can use account ownership, territories, availability, skills, workload or round-robin logic.Read 15 Oct 2026 · help.distributionengine.com
API and SDK availability
The Booking Engine help section lists installation, configuration, bookings and releases, but does not list a public Booking Engine API or SDK section.Read 15 Oct 2026 · help.distributionengine.com
AppExchange package type
Salesforce identifies it as a Salesforce app with native-app, managed-package and Lightning App Builder characteristics.Read 15 Oct 2026 · appexchange.salesforce.com
AppExchange trial terms
The listing specifies a 30-day production trial, paid use after trial and a minimum order of five licences.Read 15 Oct 2026 · appexchange.salesforce.com
AppExchange version
Salesforce AppExchange lists Booking Engine version 4.1.1, last updated August 19, 2026, and first listed March 26, 2025.Read 15 Oct 2026 · appexchange.salesforce.com
Booking
Reps can book meetings from Salesforce Lead, Case, or Contact records using team availability and routing rules.Read 7 Oct 2026 · distributionengine.com
Booking links
Reps can share personal booking pages so customers can select an available slot and confirm a meeting.Read 7 Oct 2026 · distributionengine.com
Booking templates
Administrators can define booking types with duration, purpose, host rules and filters.Read 15 Oct 2026 · help.distributionengine.com
Calendar integrations
It supports two-way calendar sync with Google Calendar and Microsoft Outlook.Read 7 Oct 2026 · distributionengine.com
Calendar synchronization
Two-way synchronization is provided for Google Calendar and Microsoft Outlook.Read 15 Oct 2026 · distributionengine.com
Company headquarters
LinkedIn lists headquarters in London, England.Read 15 Oct 2026 · uk.linkedin.com
Company size
LinkedIn lists Distribution Engine as an 11–50 employee software-development company.Read 15 Oct 2026 · uk.linkedin.com
CRM limitation
Booking Engine does not work with HubSpot Sales Hub as the CRM.Read 7 Oct 2026 · distributionengine.com
Data location
The maker states that booking data, availability checks and routing rules remain in Salesforce and that data does not leave the org.Read 15 Oct 2026 · distributionengine.com
Documentation scope
The Booking Engine help center lists installation, 26 configuration articles, booking guidance and four latest-release articles.Read 15 Oct 2026 · help.distributionengine.com
Guest access
Guests can select times through a web interface without having Salesforce accounts.Read 15 Oct 2026 · help.distributionengine.com
HubSpot limitation
Booking Engine does not work with HubSpot Sales Hub as the CRM; HubSpot Marketing leads must first be pushed into Salesforce.Read 15 Oct 2026 · distributionengine.com
In-record scheduling
Users can book meetings directly from Salesforce Lead, Case or Contact records.Read 15 Oct 2026 · distributionengine.com
Legal identity and ownership
Distribution Engine is the trading name of NC Squared, Inc. and NC Squared Limited; the maker describes the business as employee-owned.Read 15 Oct 2026 · distributionengine.com
Limit: assignment flexibility
A G2 reviewer reports that assigning leads by some criteria is insufficiently flexible.Read 15 Oct 2026 · g2.com
Limit: configuration visibility
G2 reviewers say settings can be spread across screens or levels, making troubleshooting harder.Read 15 Oct 2026 · g2.com
Limit: operational visibility
A G2 reviewer says blockers are sometimes difficult to see when monitoring whether leads were contacted.Read 15 Oct 2026 · g2.com
Live availability
The interface shows current team availability and applies territory, account-owner or round-robin routing.Read 15 Oct 2026 · distributionengine.com
Meeting handoff
Organizers can hand meetings from one team member to another while viewing availability in Salesforce.Read 15 Oct 2026 · help.distributionengine.com
Personal booking links
Each representative can publish a personal booking page with real-time availability.Read 15 Oct 2026 · distributionengine.com
Praise: ease and fairness
G2 reviewers repeatedly praise easy setup, simple administration and fair lead distribution.Read 15 Oct 2026 · g2.com
Praise: support
G2 reviewers repeatedly describe the support team as highly responsive and helpful with advanced configurations.Read 15 Oct 2026 · g2.com
Rating on G2
4.9 out of 5 from 10 reviewsRead 15 Oct 2026 · g2.com
Rebrand date
The company says the Distribution Engine trading name became effective September 16, 2026, with no sale, merger or ownership change.Read 15 Oct 2026 · distributionengine.com
Reminders
Automatic reminders are sent, and guests can reschedule or cancel in one click.Read 7 Oct 2026 · distributionengine.com
Reminders and changes
Automated reminders and guest self-service cancellation or rescheduling are supported.Read 15 Oct 2026 · help.distributionengine.com
Reporting
Meeting KPIs, including bookings, no-shows, conversion, and reschedules, are available in Salesforce reports and dashboards.Read 7 Oct 2026 · distributionengine.com
Routing
Meeting routing can use territory, account ownership, round robin, or next availability.Read 7 Oct 2026 · distributionengine.com
Salesforce package
It is a managed package that operates entirely within the customer's Salesforce org.Read 7 Oct 2026 · distributionengine.com
Salesforce reporting
Bookings, cancellations, reschedules, no-shows and conversion can be reported with standard Salesforce dashboards and objects.Read 15 Oct 2026 · distributionengine.com
Salesforce-native deployment
It is a managed package that operates entirely inside the customer’s Salesforce org.Read 15 Oct 2026 · distributionengine.com
Setup time
The maker says installation, calendar connection and permissions generally take about an hour.Read 15 Oct 2026 · distributionengine.com
Video integrations
Meeting links can be generated automatically for Google Meet, Microsoft Teams and Zoom.Read 15 Oct 2026 · distributionengine.com
Web forms release
The Donut release added embedded web-form booking and shared availability links that distribute meetings across a team.Read 15 Oct 2026 · help.distributionengine.com

Plans and prices

Booking Engine $10 a month Per user per month; pricing page says plans are billed annually All features included · Minimum of 5 licences · Volume and nonprofit discounts available Read 7 Oct 2026 · distributionengine.com
Standard $10 a month annually all features included · minimum 5 licences · volume and nonprofit discounts · 30-day production trial Read 15 Oct 2026 · distributionengine.com

Every Booking Engine plan and price →

Strong points and limits

Strong points

  • Runs entirely within the Salesforce organization
  • Routes meetings by territory or round robin
  • Two-way Google and Outlook calendar sync
  • Generates links for three video services
  • Includes automatic guest reminders

Limits

  • Requires a minimum of five licences
  • No free plan
  • Does not support HubSpot Sales Hub

Who it suits

It is aimed at sales and service teams, including SDRs, account executives, customer success representatives, and support agents. It fits organizations already operating their meeting workflow in Salesforce.

Verdict

Booking Engine centralizes scheduling, routing, reminders, and meeting reporting in Salesforce. The internal data model and production trial suit Salesforce teams that need controlled booking distribution, while the license minimum and CRM limitation narrow its fit.

Where Specifiction places it

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