Skip to content
SPECIFICTION
Get listed

BrightPlan

brightplan.com

WebiOSAndroid
Visit brightplan.com
Spec score 7.7 #8 of 28 in Employee Financial Wellness Software

What it is

BrightPlan is an employer-provided financial wellness platform that combines budgeting tools, goal tracking, personalized guidance, financial education, and access to certified financial planners. Its AI Coach tailors real-time guidance to a user’s goals and financial profile, while employees can also connect with planners for what BrightPlan describes as unlimited, in-country advisor support. BrightPlan Academy delivers localized, translated learning through short lessons, deeper explorations, and guided paths. The service connects with employer programs such as 401(k)s, HSAs, equity compensation, and insurance benefits, and can be offered through HR technology systems in a white-labeled or co-branded format. Employers get dashboards and customizable reports, alongside engagement support that includes guided programs, contests, event help, and a dedicated account manager. BrightPlan is available on web, iOS, and Android. Employees can use it when their employer provides access; some organizations also extend access to dependents and family members. Pricing is on request.

Spec sheet

Purpose
BrightPlan is a digital financial wellness platform for employees, combining budgeting tools, goal tracking, personalized guidance, and fiduciary-level support.Read 5 Oct 2026 · brightplan.com
Headquarters
Boca Raton, Florida, United StatesRead 23 Sep 2026 · brightplan.com
Founded
2016Read 23 Sep 2026 · brightplan.com
Advisory scope
BrightPlan says regulated investment advice is offered only to U.S. residents and that it does not provide investment advice to non-U.S. residents.Read 5 Oct 2026 · brightplan.com
AI coaching
Its AI Coach provides personalized, real-time financial guidance tailored to a user’s goals and financial profile.Read 5 Oct 2026 · brightplan.com
AI privacy
BrightPlan says the AI Coach has read-only access, cannot modify, transmit, or share data, and does not expose employee-specific financial information to employers.Read 5 Oct 2026 · brightplan.com
Availability
BrightPlan says employees can use the platform across desktop and mobile devices; the homepage describes it as mobile-first.Read 5 Oct 2026 · brightplan.com
Benefits integration
BrightPlan says it integrates with 401(k)s, HSAs, equity compensation, insurance benefits, and other employer programs.Read 5 Oct 2026 · brightplan.com
Company leadership
BrightPlan identifies Marthin De Beer as its founder and CEO.Read 5 Oct 2026 · brightplan.com
Employer analytics
Employers can use dashboards and customizable reports to track financial wellness and program effectiveness.Read 5 Oct 2026 · brightplan.com
Engagement support
Its employer engagement support includes quarterly guided programs, contests, event support, and a dedicated account manager.Read 5 Oct 2026 · brightplan.com
Financial education
BrightPlan Academy offers localized, translated financial education through short lessons, deeper explorations, and guided paths.Read 5 Oct 2026 · brightplan.com
HR technology
BrightPlan describes integration into HCM and HR technology ecosystems, with options for white-labeled or co-branded delivery.Read 5 Oct 2026 · brightplan.com
Human advisors
Employees can connect with certified financial planners, and BrightPlan describes its advisor support as unlimited and available in-country.Read 5 Oct 2026 · brightplan.com
Security certifications
BrightPlan lists SOC 2 Type 2, ISO 27001:2022, ISO 27017, and ISO 27018 certifications, and says its policies align with the NIST Cybersecurity Framework.Read 5 Oct 2026 · brightplan.com
Who can use it
BrightPlan is available to employees whose employers offer it, and some organizations extend access to dependents and family members.Read 5 Oct 2026 · brightplan.com

Plans and prices

Employer-sponsored Financial Wellness program Priced on request Employer-paid negotiated subscription fee · Request a demo for pricing Read 5 Oct 2026 · brightplan.com

Every BrightPlan plan and price →

Strong points and limits

Strong points

  • AI guidance tailored to goals and financial profiles
  • Access to certified financial planners
  • Localized, translated financial education
  • Employer dashboards and customizable reports
  • Available on web, iOS, and Android

Limits

  • Pricing is available on request
  • Access depends on an employer offering the platform
  • Regulated investment advice is limited to U.S. residents

Who it suits

BrightPlan is for employers offering financial wellness support to employees. It can also suit organizations extending access to dependents or family members.

Verdict

BrightPlan combines employee-facing guidance and education with employer integrations, reporting, and engagement support. Employers should note that pricing is negotiated and investment advice is not offered to non-U.S. residents.

Where Specifiction places it

Alternatives to BrightPlanAll alternatives →