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SPECIFICTION
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Effi

effi.com.au

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Spec score 7.8 #14 of 29 in Mortgage CRM Software

What it is

Effi is software for Australian mortgage and finance brokers, supporting work from a borrower’s first enquiry through settlement and post-settlement retention. Brokers can collect applications through a website widget, home-loan and asset-finance forms, an optional website voice AI assistant, or open APIs. Doc AI reads, redacts, renames, and files client documents, and flags items that do not add up. Processing tools include a digital fact find, AI notetaker, open banking and budgeting, bank statement analysis, automations, and reporting dashboards. After settlement, brokers can track rate expiries, loan health, and retention. Effi says it integrates with 95% of aggregator software and names Connective Mercury, Salestrekker, and Quickli. It is available on web, Android, iOS, and API; its mobile app supports lead management. Effi describes itself as SOC 2 compliant, and its privacy policy says it follows Australian Privacy Principles and GDPR principles. There is no free plan; a 14-day trial is listed. The pricing note says from 120/mo. Selected AI features and add-ons may incur usage-based charges.

Spec sheet

Purpose
Effi is a mortgage broker tool built for Australia's mortgage and finance brokers.Read 2 Oct 2026 · effi.com.au
Integrations
Effi says it integrates with 95% of aggregator software and names Connective Mercury, Salestrekker, and Quickli integrations.Read 2 Oct 2026 · effi.com.au
Security
Effi describes itself as SOC 2 compliant.Read 2 Oct 2026 · effi.com.au
Privacy
Effi's privacy policy says it follows the Australian Privacy Principles and GDPR principles for handling personal information.Read 2 Oct 2026 · effi.com.au
Support
Professional includes email support; Small business includes a quarterly customer success check-in; Enterprise includes a dedicated account manager.Read 2 Oct 2026 · effi.com.au
Client processing
Effi lists a digital fact find, AI notetaker, open banking and budgeting, bank statement analysis, automations, and reporting dashboards.Read 2 Oct 2026 · effi.com.au
Company focus
Effi says its focus is wholly and solely on making life and business better for brokers.Read 2 Oct 2026 · effi.com.au
Document tools
Doc AI reads, redacts, renames, and files client documents and flags items that do not add up.Read 2 Oct 2026 · effi.com.au
Email marketing limit
The pricing page says up to 500 contacts per user with unlimited email sending are included, and additional contacts can be purchased from the portal.Read 2 Oct 2026 · effi.com.au
Lead intake
Features include a website apply-with-broker widget, home loan and asset finance applications, an optional website voice AI assistant, and open APIs.Read 2 Oct 2026 · effi.com.au
Mobile
Effi says its mobile app supports managing leads on Android or iOS devices.Read 2 Oct 2026 · effi.com.au
Retention
Its post-settlement tools include rate-expiry and retention tracking, loan health tracking, and client retention features.Read 2 Oct 2026 · effi.com.au
Workflow
Effi says it supports the loan journey from enquiry through processing and settlement to post-settlement client retention.Read 2 Oct 2026 · effi.com.au

Plans and prices

Enterprise Price not published billed monthly Minimum 30 seats · Yearly commitment · Setup Cost $1,200 · Selected AI features and add-ons may include usage-based charges Read 2 Oct 2026 · effi.com.au
Professional Price not published billed monthly No minimum seats · No lock in contract · Selected AI features and add-ons may include usage-based charges Read 2 Oct 2026 · effi.com.au
Small business Price not published billed monthly Minimum 10 broker seats · Yearly commitment · Setup Cost $1,200 (Once-Off) · Selected AI features and add-ons may include usage-based charges Read 2 Oct 2026 · effi.com.au

Every Effi plan and price →

Strong points and limits

Strong points

  • Covers the loan journey through post-settlement retention
  • Doc AI flags documents that do not add up
  • Integrates with 95% of aggregator software
  • Mobile app supports lead management

Limits

  • No free plan
  • Email marketing includes up to 500 contacts per user
  • Selected AI features and add-ons may incur usage-based charges

Who it suits

Effi suits Australian mortgage and finance brokers managing enquiries, loan processing, and post-settlement client relationships. Its mobile app supports lead management on Android and iOS.

Verdict

Effi brings broker lead intake, client processing, and retention tools into one service. Before choosing it, note the 14-day trial, the stated pricing note, and possible usage-based charges for selected AI features and add-ons.

Where Specifiction places it

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