Best Effi Alternatives in 2026
Updated
20 tools from mortgage CRM software ranked against Effi on the same published basis.
- 1Effi vs KudosCRM
- 2Effi vs MloFlo
- 3Effi vs Mortgage Magic
- 4Effi vs Total Expert
- 6Effi vs Aidium
- 7Effi vs Viato
- 8Effi vs Jungo
- 9Effi vs Bearberry
- 10Effi vs BNTouch Mortgage CRM
- 11Effi vs Shape
- 12Effi vs LoanOfficer.ai
- 13Effi vs Lend1
- 14Effi vs Brokeredge
- 15Effi vs Empower LO
- 16Effi vs Finova Broker CRM
- 17Effi vs Lender CRM
- 18Effi vs One Mortgage System
- 19Effi vs TheBigBot
- 20Effi vs Velocify
- 21Effi vs BrokerDam
Effi alternatives compared
| # | Tool | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | KudosCRM | 7.5 | Free plan | $9/mo | Web, iOS, Android |
| 2 | MloFlo | 7.5 | No | $4.99/mo | Android, iOS, Web |
| 3 | Mortgage Magic | 7.4 | No | £85/mo | Android, iOS, Web, Windows |
| 4 | Total Expert | 7.3 | Free plan | $100/mo | Android, API, iOS, Web |
| 6 | Aidium | 7.0 | No | — | Android, API, iOS, Web |
| 7 | Viato | 7.0 | Free plan | $49/mo | iOS, Web |
| 8 | Jungo | 6.8 | No | $8/mo | Android, iOS, Web |
| 9 | Bearberry | 6.7 | No | $49/mo | API, Web |
| 10 | BNTouch Mortgage CRM | 6.6 | No | $95/mo | Android, iOS, Web |
| 11 | Shape | 6.6 | No | — | Android, iOS, Web |
| 12 | LoanOfficer.ai | 6.5 | No | $197/mo | Android, iOS, Web |
| 13 | Lend1 | 6.4 | No | A$149/mo | Web |
| 14 | Brokeredge | 5.9 | No | — | Web |
| 15 | Empower LO | 5.9 | No | — | Web |
| 16 | Finova Broker CRM | 5.9 | No | — | Web |
| 17 | Lender CRM | 5.9 | No | — | Web |
| 18 | One Mortgage System | 5.9 | No | — | Web |
| 19 | TheBigBot | 5.9 | No | $197/mo | Web |
| 20 | Velocify | 5.9 | No | — | Web |
| 21 | BrokerDam | 5.8 | No | — | Web |
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Questions about Effi alternatives
What is the best alternative to Effi?
KudosCRM, number 1 in mortgage CRM software with a score of 7.5 out of 10. The others here: MloFlo, Mortgage Magic, Total Expert and 16 more.
What is the best free alternative to Effi?
KudosCRM is the best-ranked alternative with a free plan. 3 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.