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SPECIFICTION
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FireBox

fireplugins.com

From €4.18/mo Free plan WebSelf-hosted
Visit fireplugins.com
Spec score 8.5 #7 of 28 in Popup Software

What it is

FireBox is a WordPress plugin for building popup campaigns to promote offers, grow email lists, and address cart abandonment. Using the WordPress Gutenberg block editor, site owners can create lightboxes, sticky bars, slide-ins, full-screen and sidebar popups, page-slides, and embeds. Campaign triggers include page load, clicks, hover, scrolling, exit intent, ad-block detection, and visitor inactivity. Targeting can use pages and URLs, devices, location, referrers, cookies, date and time, and WordPress user roles. FireBox can use WooCommerce and Easy Digital Downloads purchase data for targeting and revenue attribution. Built-in analytics tracks campaign performance; revenue attribution and sales-funnel analysis are paid Pro features. A form builder includes submission management, email notifications, and honeypot anti-spam. The free plan costs nothing and includes unlimited websites and campaigns. Paid plans are Basic at €50.15 a year, Pro at €67.15 a year, and Growth at €109.65 a year; renewals are at full price. FireBox runs on self-hosted WordPress sites and the web.

Spec sheet

Product
FireBox is a WordPress popup plugin for promoting offers, growing email lists, and fighting cart abandonment with targeted campaigns.Read 30 Sep 2026 · fireplugins.com
Intended users
The maker describes its team as supporting small and medium brands and presents FireBox for WordPress site owners and online merchants.Read 30 Sep 2026 · fireplugins.com
Integrations
Listed integrations include MailChimp, Brevo, Google Analytics, AcyMailing, WooCommerce, Easy Digital Downloads, WPML, Zapier, ActiveCampaign, GetResponse, MailerLite, Klaviyo, and Salesforce Web-To-Lead.Read 30 Sep 2026 · fireplugins.com
Security
The maker says custom PHP and CSS/JavaScript use dedicated permissions, form submissions are rate-limited, and integration credentials are stored more securely.Read 30 Sep 2026 · fireplugins.com
Support
The pricing comparison lists support response times of within 36 hours for Free, 16 hours for Basic, and 10 hours for Pro and Growth.Read 30 Sep 2026 · fireplugins.com
Headquarters
Kos, GreeceRead 28 Sep 2026 · fireplugins.com
Founded
2021Read 28 Sep 2026 · fireplugins.com
Analytics
Built-in analytics tracks campaign performance, and paid Pro features include revenue attribution and sales-funnel analysis.Read 30 Sep 2026 · fireplugins.com
Campaign formats
It supports lightbox popups, sticky bars, slide-ins, full-screen popups, sidebar popups, page-slides, and embeds.Read 30 Sep 2026 · fireplugins.com
Commerce
FireBox can use WooCommerce and Easy Digital Downloads shopping and purchase data for targeted popups and revenue attribution.Read 30 Sep 2026 · fireplugins.com
Editor
The plugin uses the WordPress Gutenberg block editor to create and customize campaigns.Read 30 Sep 2026 · fireplugins.com
Forms
The form builder supports submissions management, email notifications, and honeypot anti-spam; paid plans add multiple notifications and advanced fields.Read 30 Sep 2026 · fireplugins.com
Notable limit
Basic licenses cover one website, Pro covers five, and Growth is shown with 10, 50, and 100 website options on the pricing page.Read 30 Sep 2026 · fireplugins.com
Performance
The maker says the front-end script loads deferred, animations load only when needed, and replacing PHP sessions with cookies restores full-page caching compatibility.Read 30 Sep 2026 · fireplugins.com
Targeting
Targeting options include pages and URLs, visitor device, geolocation, referrer, cookies, date and time, and WordPress user role.Read 30 Sep 2026 · fireplugins.com
Triggers
Triggers include page load, click, hover, scroll, exit intent, ad-block detection, and visitor inactivity.Read 30 Sep 2026 · fireplugins.com

Plans and prices

Free Free € 0 / forever Unlimited websites · unlimited campaigns · MailChimp integration · page and URL targeting Read 30 Sep 2026 · fireplugins.com
Basic €50.15 a year € 50 .15 / year *; renewals at full price 1 website · everything in Free · advanced triggers and targeting · AcyMailing, WooCommerce, Easy Digital Downloads, WPML and Zapier integrations Read 30 Sep 2026 · fireplugins.com
Pro €67.15 a year € 67 .15 / year *; renewals at full price 5 websites · everything in Basic · ActiveCampaign, GetResponse and MailerLite integrations · revenue attribution · click tracking Read 30 Sep 2026 · fireplugins.com
Growth €109.65 a year € 109 .65 / year *; renewals at full price 10 50 100 websites · everything in Pro · Klaviyo and Salesforce Web-To-Lead integrations Read 30 Sep 2026 · fireplugins.com

Every FireBox plan and price →

Strong points and limits

Strong points

  • Free plan includes unlimited websites and campaigns.
  • Seven campaign formats, including embeds and sticky bars.
  • Targeting includes device, location, cookies, and user role.
  • Supports WooCommerce and Easy Digital Downloads data.
  • Built-in analytics tracks campaign performance.

Limits

  • Basic licenses cover one website.
  • Revenue attribution and funnel analysis are paid Pro features.
  • Paid plans renew at full price.

Who it suits

FireBox suits WordPress site owners and online merchants who want targeted popup campaigns. Its campaign formats and commerce data features may be useful for brands seeking to promote offers or address cart abandonment.

Verdict

FireBox offers a broad set of popup formats, triggers, and targeting options, with a free plan for unlimited websites and campaigns. Check paid-tier website limits and renewal terms before choosing a plan.

Where Specifiction places it

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