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SPECIFICTION
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Forefront CRM

forefrontcrm.com

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Spec score 7.3 #198 of 249 in Real Estate CRM Software

Spec sheet

Purpose
Forefront is a CRM for real estate investors marketing to motivated sellers and converting their leads into deals.Read 13 Oct 2026 · forefrontcrm.com
Integrations
The maker says Forefront can integrate with tools that send webhooks or work with Zapier, and names Google Workspace/Gmail, Google Calendar, Google Drive, LeadPropeller, and Carrot.Read 13 Oct 2026 · forefrontcrm.com
Security
The privacy policy says Forefront uses SSL for data transmission, SSH keys for server access, and restricts server and database access to approved IP addresses.Read 13 Oct 2026 · forefrontcrm.com
Support
Plans include phone and email support Monday through Friday, 9 AM to 4 PM Central; the pricing page says email replies are usually within 15 minutes.Read 13 Oct 2026 · forefrontcrm.com
Headquarters
San Antonio, Texas, United StatesRead 28 Sep 2026 · forefrontcrm.com
Company
The about page says the company was formed in December 2012 and that FlipPilot was rebranded as Forefront CRM in March 2021.Read 12 Oct 2026 · forefrontcrm.com
Automated follow-up
Follow-up sequences can automate SMS, email, and team tasks, and can pause when a seller responds.Read 13 Oct 2026 · forefrontcrm.com
Communication tracking
The product tracks SMS, calls, voicemails, notes, and inbound communications, including whether the team responded.Read 13 Oct 2026 · forefrontcrm.com
Communications
The CRM can display sent and received SMS, recorded calls and voicemails, team notes, and inbound communications that have not been answered.Read 12 Oct 2026 · forefrontcrm.com
Company history
The about page says the company was formed in December 2012 and Forefront CRM was rebranded from FlipPilot in March 2021.Read 13 Oct 2026 · forefrontcrm.com
Data retention
The privacy policy says account data is kept while the account is active and for 90 days after closure, while some device and log data may be retained for up to a year.Read 13 Oct 2026 · forefrontcrm.com
Email marketing
YesRead 22 Sep 2026 · forefrontcrm.com
Lead import
YesRead 22 Sep 2026 · forefrontcrm.com
Lead records
Lead records can bring together communication history, activity, contact and property information, motivation, and lead temperature.Read 13 Oct 2026 · forefrontcrm.com
Lead routing
YesRead 22 Sep 2026 · forefrontcrm.com
Mobile app
The features page describes a native iPhone app for accessing leads, tasks, and communications away from a computer.Read 13 Oct 2026 · forefrontcrm.com
Notable limit
The pricing FAQ says prospecting is supported only on a limited scale and recommends other tools for high-volume cold calling; Forefront is positioned as a lead-conversion tool.Read 12 Oct 2026 · forefrontcrm.com
Other integrations
The features page lists Gsuite/Gmail, Google Calendar, and Google Drive integrations.Read 12 Oct 2026 · forefrontcrm.com
Phone integrations
The homepage names smrtPhone and CallRail for tracking marketing calls, texts, and voicemails.Read 12 Oct 2026 · forefrontcrm.com
Privacy and retention
The privacy policy says account data is kept for the life of the account and 90 days after account closure, while canceling a subscription alone does not delete the data.Read 12 Oct 2026 · forefrontcrm.com
Prospecting limit
The maker says prospecting is supported only on a limited scale and positions Forefront primarily as a lead-conversion tool.Read 13 Oct 2026 · forefrontcrm.com
Reporting
Its KPI dashboard tracks 27 data points, and funnel statistics can be viewed by marketing campaign and time period.Read 13 Oct 2026 · forefrontcrm.com
Setup
The maker says typical setup, including integrations, takes 1 to 2 hours and offers setup assistance.Read 13 Oct 2026 · forefrontcrm.com
Visual pipeline
The drag-and-drop pipeline lets teams customize workflows and see which leads need attention.Read 13 Oct 2026 · forefrontcrm.com

Where Specifiction places it

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