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SPECIFICTION
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haku

hakuapp.com

Web
Visit hakuapp.com
Spec score 6.9 #20 of 28 in Registration Software

What it is

haku is a web platform for endurance organizers and nonprofits running fundraising programs and events. It combines registration, fundraising, marketing, CRM and event operations. Endurance tools include branded mobile-first registration, wave and corral setup, bib and merchandise logistics, timing integrations and race-day updates. A native CRM, real-time dashboards and participant or supporter data support segmentation and outreach. Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava and Queue-it. Salesforce can synchronize community, membership, donation, rewards, volunteer and registration data in real time. haku also offers eligibility lookup and automated donor outreach by email. Customers receive a customer experience contact, with support options that may include implementation, configuration, launch planning, participant support and on-site event support. The service says it operates across multiple regions, while currencies and payment methods depend on country and region. Pricing is transaction based, with no setup or subscription fees listed and exact terms varying by organization and program.

Spec sheet

Product
haku is an all-in-one platform for endurance events and nonprofits that brings together registration, fundraising, marketing, CRM and event operations.Read 3 Oct 2026 · hakuapp.com
Integrations
Listed integrations include Salesforce, Runna, Google Tag, Stripe, Garmin, Strava and Queue-it.Read 3 Oct 2026 · hakuapp.com
Support
Each customer has access to a customer experience contact, and support options may include implementation, configuration, launch planning, participant support and on-site event support.Read 3 Oct 2026 · hakuapp.com
Headquarters
Miami, Florida, United StatesRead 28 Sep 2026 · hakuapp.com
Founded
haku’s official company information lists its launch as 2013.Read 3 Oct 2026 · hakuapp.com
Commercial terms
Pricing is transaction based rather than subscription or per-event pricing, and exact commercial terms vary by organization and program.Read 3 Oct 2026 · hakuapp.com
CRM and insights
The platform includes a native CRM, real-time dashboards and participant or supporter data for segmentation and outreach.Read 3 Oct 2026 · hakuapp.com
Data handling
The endurance page says haku does not market to participants and uses enterprise-level controls and clear permissions to protect customer data.Read 3 Oct 2026 · hakuapp.com
Event features
Endurance event tools include branded mobile-first registration, wave and corral setup, bib and merchandise logistics, timing integrations and race-day updates.Read 3 Oct 2026 · hakuapp.com
Launch readiness
For high-demand registrations, haku says teams plan launch readiness in advance to prepare registration, integrations and operational workflows for traffic spikes.Read 3 Oct 2026 · hakuapp.com
Regions and currencies
haku says it serves organizations across North America, South America, Europe, the Middle East, Australia and other regions, with currencies and payment methods depending on country and region.Read 3 Oct 2026 · hakuapp.com
Salesforce sync
The Salesforce integration syncs community, membership, donation, rewards, volunteer and registration data in real time.Read 3 Oct 2026 · hakuapp.com
Security materials
haku’s Trust Center lists SOC 2 Type 2, PCI DSS and penetration-test reports among its security documents.Read 3 Oct 2026 · trust.hakuapp.com
Who it serves
haku supports endurance organizers and nonprofits running fundraising programs and events.Read 3 Oct 2026 · hakuapp.com

Plans and prices

Transaction-based pricing Priced on request No setup or subscription fees; exact transaction terms vary by organization and program. Fee on successful transactions · payment processing terms vary Read 3 Oct 2026 · hakuapp.com

Every haku plan and price →

Strong points and limits

Strong points

  • Combines registration, fundraising and CRM
  • Real-time participant and supporter dashboards
  • Salesforce data synchronization
  • Automated donor outreach by email
  • Customer experience contact included

Limits

  • Pricing is provided on request
  • Transaction terms vary by organization
  • Currencies depend on country and region

Who it suits

haku suits endurance event organizers and nonprofits operating fundraising programs and events. It is intended for organizations needing registration, donor outreach, CRM data and event operations in one web platform.

Verdict

haku brings event registration, fundraising, marketing and operational tools into one web service. Its integrations and support options cover organizations with varied event and nonprofit workflows, while commercial terms depend on each program.

Where Specifiction places it

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