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SPECIFICTION
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Helms

usehelms.com

From £69/mo Free plan WebiOS
Visit usehelms.com
Spec score 8.0 #18 of 37 in Coaching Software

What it is

Helms is a platform for running an online coaching business, covering client training, nutrition, check-ins, progress tracking, and administration. Coaches can build programmes and workouts with reusable template days and a customisable exercise library; clients can log sessions offline. Nutrition tools include meal plans with macro targets, a USDA food database, barcode scanning, supplement protocols, and AI photo food logging. Progress features include bodyweight trends, adherence tracking, biomarker panels, blood-work PDF extraction, and Apple Health auto-fill for steps, heart rate, and sleep. Business tools include booking and calendar sync, lead pipelines and forms, revenue reporting, and contract e-signing. Listed integrations include Apple Health, Stripe, GoCardless, Instagram DM sync and scheduling, and an MCP server usable with Claude or Codex. Coaches and clients can export a client's whole record on any plan, including Free. Free supports up to 7 clients; Coach costs £69 a month for up to 30 clients. Helms is available on iOS and the web.

Spec sheet

Product
Helms describes itself as a platform for running an online coaching business, including client training, nutrition, check-ins, and business administration.Read 4 Oct 2026 · usehelms.com
Integrations
The maker lists Apple Health, Stripe, GoCardless, Instagram DM sync and scheduling, and an MCP server usable with Claude or Codex; it also says more integrations are on the way.Read 4 Oct 2026 · usehelms.com
Support
For migration, the maker directs customers to [email protected] and says Logan reads the email.Read 4 Oct 2026 · usehelms.com
Headquarters
Airdrie, Scotland, United KingdomRead 28 Sep 2026 · usehelms.com
AI controls
The AI proposes actions for coach confirmation and does not message clients or create a programme on its own.Read 4 Oct 2026 · usehelms.com
Audience and fit
The maker positions Helms for coaches and small coaching teams, and says it is not gym-management software for chains needing door access, class timetables, or a front desk till.Read 4 Oct 2026 · usehelms.com
Business tools
The platform includes booking and calendar sync, a lead pipeline and forms, revenue reporting, and in-app contract e-signing.Read 4 Oct 2026 · usehelms.com
Data deletion and retention
The maker says coaches can delete a client's account and data, and that logged sets, check-ins, and photos are retained for as long as the account exists.Read 4 Oct 2026 · usehelms.com
Data export
Coaches and clients can export a client's whole record at any time on every plan, including Free.Read 4 Oct 2026 · usehelms.com
Migration support
Helms says it will manually move clients, plans, supplements, and check-in history from another platform for free on any plan.Read 4 Oct 2026 · usehelms.com
Notable integration limit
The maker says Helms has fewer integrations than larger competitors and advises prospective customers to ask about any specific integration they need.Read 4 Oct 2026 · usehelms.com
Nutrition
The nutrition tools include meal plans with macro targets, a USDA food database, barcode scanning, supplement protocols, and AI photo food logging.Read 4 Oct 2026 · usehelms.com
Payments
Clients pay coaches through the coach's own Stripe or GoCardless account, and Helms says it takes no cut.Read 4 Oct 2026 · usehelms.com
Progress tracking
Progress features include bodyweight trends, adherence tracking, biomarker panels, blood-work PDF extraction, enhanced-client protocols, and Apple Health auto-fill for steps, heart rate, and sleep.Read 4 Oct 2026 · usehelms.com
Training
Coaches can build programmes and workouts, use reusable template days and a customisable exercise library, and clients can log sessions offline.Read 4 Oct 2026 · usehelms.com

Plans and prices

Free Free Free for as long as you want it Up to 7 clients · training, nutrition, check-ins, progress · no social scheduling, AI suite, or funnels Read 4 Oct 2026 · usehelms.com
Coach £69 a month Billed monthly Up to 30 clients · meal-photo AI logging · AI mentor chat · Instagram scheduling Read 4 Oct 2026 · usehelms.com
Studio £119 a month Billed monthly Up to 75 clients · full AI suite · funnels Read 4 Oct 2026 · usehelms.com
Team £279 a month Billed monthly Unlimited clients · 3 coach seats (+£30–40 per extra) · uncapped community Read 4 Oct 2026 · usehelms.com

Every Helms plan and price →

Strong points and limits

Strong points

  • Free plan supports up to 7 clients.
  • Clients can log training sessions offline.
  • Whole client records can be exported on every plan.
  • Includes booking, calendar sync, and contract e-signing.
  • Coach costs £69 a month for up to 30 clients.

Limits

  • Free plan excludes social scheduling, AI suite, and funnels.
  • Maker notes fewer integrations than larger competitors.
  • Not designed for gym chains needing door access or class timetables.
  • Available on iOS and web.

Who it suits

It suits individual coaches and small coaching teams managing client programmes and business administration. Helms says it is not gym-management software for chains needing door access, class timetables, or a front desk till.

Verdict

Helms brings client coaching workflows and business tools together, with client-record export even on its free tier. Check its client limits and integration coverage, particularly if your coaching business depends on a specific connection.

Where Specifiction places it

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