Homeflow Lead Manager

Spec sheet

Purpose

Lead Manager centralises estate agencies’ website and portal enquiries so teams can qualify, nurture and convert inbound leads.Read 11 Oct 2026 · homeflow.co.uk

Intended users

The product is designed for estate agencies, including sales and lettings teams and single- or multi-branch businesses.Read 11 Oct 2026 · homeflow.co.uk

Free plan

YesRead 22 Sep 2026 · homeflow.co.uk

Support

Free includes best-effort email support, Standard and Pro fessional include email and phone support, and Pro fessional adds priority support.Read 11 Oct 2026 · homeflow.co.uk

Headquarters

Markham House, 20 Broad Street, Wokingham, United Kingdom, RG40 1AHRead 28 Sep 2026 · homeflow.co.uk

Founded

2007Read 28 Sep 2026 · homeflow.co.uk

Activity tracking

Customer and team interactions are logged and auditable, with insights into lead generation and branch and team performance.Read 11 Oct 2026 · homeflow.co.uk

Additional charges

The pricing page says additional charges may apply for SMS and voice-call rates, including during a free trial.Read 11 Oct 2026 · homeflow.co.uk

Automated follow-up

YesRead 22 Sep 2026 · homeflow.co.uk

CRM integration

For supported CRMs, lead data, survey responses and tags can be sent to the CRM via API.Read 11 Oct 2026 · homeflow.co.uk

Email marketing

YesRead 22 Sep 2026 · homeflow.co.uk

Lead qualification

Automated replies and surveys gather information such as a lead’s availability, status and requirements.Read 11 Oct 2026 · homeflow.co.uk

Lead routing

YesRead 22 Sep 2026 · homeflow.co.uk

Lead scoring

Leads are scored using a Lead Quality Score based on intent signals including urgency, budget and timeframe.Read 11 Oct 2026 · homeflow.co.uk

Plan limits

Data visibility and retention are 30 days on Free, 90 days on Standard and unlimited on Pro fessional.Read 11 Oct 2026 · homeflow.co.uk

Property matching

YesRead 22 Sep 2026 · homeflow.co.uk

Referrals

Homeflow Referrals lets agencies refer out-of-area sellers or landlords to other agents and earn commission when they convert.Read 11 Oct 2026 · homeflow.co.uk

Security and data location

Homeflow says its systems, data storage and backups use AWS data centres based in the UK.Read 11 Oct 2026 · homeflow.co.uk

Telephone integration

The product can integrate with an existing telephone system to record calls against leads for later review.Read 11 Oct 2026 · homeflow.co.uk

Plans and prices

Every Homeflow Lead Manager plan and price →

Where Specifiction places it

• Real Estate CRM Software#50 of 2498.3