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Houfy
houfy.com
What it is
Houfy is a vacation-rental marketplace with a website builder for hosts who want direct bookings. A host can describe a property or supply an Airbnb or VRBO link, and Houfy AI prepares a customizable site with pages, text, photos, and a booking flow. Sites support custom domains and include an availability calendar, payments, guest messaging, and reviews. Houfy says it charges hosts 0% commission on direct bookings; bookings through certain PMS integrations add a 5% API connection fee paid by the guest in a separate checkout transaction. Hosts can accept payments through their Stripe, Square, or PayPal accounts. Houfy lists 15 integrations across property management, channel management, pricing, automation, protection, and Google tools. The Free plan is free, with a one-time $5.99 host verification fee per account to appear in Houfy search. Lite costs $7.99 per month billed annually, per listing; Premium costs $11.99 per month billed annually, per listing. The web service offers a free plan.
Spec sheet
- What it does
- Houfy is a direct-booking vacation-rental marketplace where verified hosts set prices and policies, message guests and receive payment directly.Read 15 Oct 2026 · houfy.com
- Product
- Houfy describes itself as a direct booking marketplace for vacation rentals and offers an AI website builder for hosts.Read 29 Sep 2026 · houfy.com
- Intended users
- Houfy presents the website builder as a tool for vacation rental hosts seeking direct bookings and sites tailored to their properties.Read 29 Sep 2026 · houfy.com
- Integrations
- Houfy lists 15 direct integrations spanning PMS/channel managers, pricing automation, protection services and Google integrations.Read 15 Oct 2026 · houfy.com
- Support
- The pricing page lists priority support with Premium and with its PMS-oriented option.Read 29 Sep 2026 · houfy.com
- Headquarters
- Denver, Colorado, USARead 28 Sep 2026 · houfy.com
- Founded
- 2015Read 28 Sep 2026 · houfy.com
- Account age requirement
- Houfy terms require account holders to be at least 18 years old.Read 15 Oct 2026 · houfy.com
- AI site creation
- Hosts describe their property or paste an Airbnb or VRBO link, and Houfy AI builds a customizable site with pages, copy, photos, and a booking flow.Read 29 Sep 2026 · houfy.com
- AI website builder
- Houfy AI creates a bookable rental website from a plain-language description or imported Airbnb/VRBO listing, without templates or code.Read 15 Oct 2026 · houfy.com
- API access token
- Users generate or view their API access token from Settings & Privacy or the Software Partners area.Read 15 Oct 2026 · houfy.com
- API authentication
- API calls require a self-generated Authtoken plus a Houfy-issued Authkey, with a documented limit of 60 requests per minute per API key.Read 15 Oct 2026 · docs.houfy.com
- API extensibility
- The documentation includes an OpenAPI 3.0 specification, Postman collection, endpoint guides and webhooks for reservation events.Read 15 Oct 2026 · docs.houfy.com
- Booking engine
- Generated sites include live availability, secure payments and deposits, transparent pricing, guest messaging, reviews and a custom domain.Read 15 Oct 2026 · houfy.com
- Company history
- Houfy says it was founded in 2015 by Thijs Aaftink.Read 29 Sep 2026 · houfy.com
- Company legal name
- Crunchbase lists the legal name as Houfy Inc. and identifies Thijs Aaftink as chief executive officer and founder.Read 15 Oct 2026 · crunchbase.com
- Company ownership and funding
- Houfy describes itself as owner-funded or bootstrapped with no outside investor pushing take rate.Read 15 Oct 2026 · houfy.com
- Company profile
- LinkedIn lists Houfy as privately held, founded in 2015, headquartered in Denver, Colorado, with 2–10 employees.Read 15 Oct 2026 · linkedin.com
- Company scale claim
- LinkedIn describes more than 100,000 active listings in over 100 countries and says the company has been owner-funded since 2015.Read 15 Oct 2026 · linkedin.com
- Custom domains
- The website builder page says every Houfy site supports a custom domain.Read 29 Sep 2026 · houfy.com
- Data storage
- Houfy says personal information is stored on servers in AWS's US West (Oregon) region.Read 29 Sep 2026 · houfy.com
- Direct booking
- Houfy says its sites include a live availability calendar, secure payments, transparent pricing, guest messaging, reviews, and 0% host commission on direct bookings.Read 29 Sep 2026 · houfy.com
- Documentation depth
- The help center reports 401 hosting articles, including 24 on channels/integrations and 59 on websites and widgets.Read 15 Oct 2026 · houfy.com
- Free integrations
- Houfy identifies Hospitable, PriceLabs, HostTools, Hostex, Cleanster and Jervis Systems as free connections for hosts and guests.Read 15 Oct 2026 · houfy.com
- Hosting infrastructure
- Houfy says its service is stored on Amazon Web Services servers in the US West (Oregon) region.Read 15 Oct 2026 · houfy.com
- Identity verification limit
- Hosts must provide government identification, but Houfy says it does not run criminal background or sex-offender-registry checks.Read 15 Oct 2026 · houfy.com
- Integration fee
- For usage-based PMS connections, the guest pays a separate 5% API connection fee on the booking subtotal while the host payout is not reduced.Read 15 Oct 2026 · houfy.com
- Licence status
- Houfy documentation does not identify an open-source licence, and its terms prohibit reverse engineering and reselling access.Read 15 Oct 2026 · houfy.com
- Limit: demand generation
- Trustpilot reviewers note that hosts may need to market themselves because organic bookings can take time to develop.Read 15 Oct 2026 · trustpilot.com
- Limit: reliability and sync
- Trustpilot reviews mention occasional navigation, login or payment-processing problems, and one reviewer cited incomplete professional synchronization.Read 15 Oct 2026 · trustpilot.com
- Marketplace scale
- The home page reports more than 100,000 listings across more than 100 countries.Read 15 Oct 2026 · houfy.com
- Notable news: Houfy Connect
- Houfy's help center says Houfy Connect launched in September 2026 to synchronize PMS-managed listings, availability, pricing and bookings.Read 15 Oct 2026 · houfy.com
- Open API
- Houfy provides a JSON REST API for listings, rates, availability, reservations and guest messaging at api.houfy.com.Read 15 Oct 2026 · docs.houfy.com
- Payment processors
- Houfy says hosts can receive payments directly through their own Stripe, Square, or PayPal account.Read 29 Sep 2026 · houfy.com
- Plan limits
- The pricing page says Lite does not work with Airbnb smart pricing enabled and does not import Airbnb promotions or discounts.Read 29 Sep 2026 · houfy.com
- PMS connection fee
- Bookings through certain PMS integrations add a 5% API connection fee paid by the guest as a separate checkout transaction, not deducted from the host payout.Read 29 Sep 2026 · houfy.com
- Praise: usability and pricing
- Trustpilot's review summary repeatedly praises the clean, user-friendly interface, straightforward booking process and savings from low or absent platform fees.Read 15 Oct 2026 · trustpilot.com
- Rating on Trustpilot
- 4.8 out of 5 from 691 reviews.Read 15 Oct 2026 · trustpilot.com
- Security and privacy
- Houfy says it uses encrypted connections, restricts internal access to personal information, and monitors for unauthorized access.Read 29 Sep 2026 · houfy.com
- Security controls
- Houfy states that it uses encrypted connections, restricts internal access and monitors for unauthorized access.Read 15 Oct 2026 · houfy.com
- System requirement
- Houfy has no native app-store download; its help center instructs users to add the website to an iPhone or Android home screen.Read 15 Oct 2026 · houfy.com
- Website editing
- Hosts can ask the AI to change whole sections or individual text, buttons and colors, and can also edit manually.Read 15 Oct 2026 · houfy.com
- Website publishing cost
- Houfy says creating and publishing the AI website is free and that most sites can be published in under 10 minutes.Read 15 Oct 2026 · houfy.com
Plans and prices
Free Free One-time $5.99 host verification per account required for search visibility Stripe/Square/PayPal payments · Airbnb/VRBO/Booking.com calendar sync · unlimited photos · custom quotes · rental agreement · scheduled messages · custom links · co-hosts Read 15 Oct 2026 · houfy.com
Houfy Free Free $0.00 USD · one-time $5.99 host verification per account to appear in Houfy search · instant payments · calendar sync · unlimited photos Read 29 Sep 2026 · houfy.com
PMS / Using a PMS Free No monthly listing fee; guest pays 5% API connection fee per booking Unlimited listings · automated sync · PMS partner connection · priority support Read 15 Oct 2026 · houfy.com
Houfy Lite $7.99 a month $95.88/year (billed annually) Per listing · everything in Free · Airbnb pricing import and sync (not with Airbnb smart pricing; promotions and discounts are not imported) · AI listing optimization and AI help center marked coming soon Read 29 Sep 2026 · houfy.com
Lite $7.99 a month $95.88/year billed annually Everything in Free · Airbnb pricing import and sync · hide price comparison and nearby listings · external links · email/phone display · AI listing optimization coming soon · AI help center coming soon Read 15 Oct 2026 · houfy.com
Houfy Premium $11.99 a month $143.86/year (billed annually) Per listing · everything in Free & Lite · website builder tools · custom widgets · multiple external domains · free SSL certificates · advanced analytics · white-label options Read 29 Sep 2026 · houfy.com
Premium $11.99 a month $143.86/year billed annually Everything in Free and Lite · website builder · custom widgets · multiple external domains · free SSL certificates · advanced analytics · white-label options Read 15 Oct 2026 · houfy.com
Strong points and limits
Strong points
- AI creates site pages, copy, photos, and booking flow.
- Custom domains are supported.
- Direct bookings carry 0% host commission.
- Hosts can use Stripe, Square, or PayPal.
- Lists 15 software integrations.
Limits
- Lite excludes Airbnb smart pricing.
- Lite does not import Airbnb promotions or discounts.
- Certain PMS bookings add a 5% guest-paid fee.
- Free search appearance requires $5.99 verification per account.
Who it suits
Houfy suits vacation-rental hosts seeking a property-focused website and direct-booking tools. Its builder can start from a property description or an Airbnb or VRBO link.
Verdict
Houfy combines a host website builder with direct-booking features and payment options. Check the Lite restrictions and the separate PMS connection fee against your setup.
Where Specifiction places it
- Property Management Website Builder Software#5 of 449.0
- Vacation Rental Website Builders#5 of 268.9
