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SPECIFICTION
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iPinYou DMP

ipinyou.com

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Spec score 6.9 #22 of 30 in Data Management Platforms

Spec sheet

What it does
iPinYou DMP collects, organizes, and activates first-, second-, and third-party audience data from online, offline, and mobile sources.Read 9 Oct 2026 · ipinyou.com
Purpose
DMP collects, organizes, and activates first-, second-, and third-party audience data from online, offline, and mobile sources for audience segmentation, lookalike audiences, and paid media optimization.Read 10 Oct 2026 · ipinyou.com
Integrations
AlphaData is architecturally open and supports connections to leading external tools and clients’ internal applications.Read 9 Oct 2026 · ipinyou.com
Support
The product page provides a Contact Us link and lists [email protected].Read 9 Oct 2026 · ipinyou.com
Headquarters
Beijing, ChinaRead 28 Sep 2026 · ipinyou.com
Founded
2008Read 28 Sep 2026 · ipinyou.com
Analysis
AlphaData models support cluster, lifecycle, value-rating, predictive, intelligent media, and creative analysis.Read 9 Oct 2026 · ipinyou.com
Attribution
Its omni-channel attribution helps identify which campaigns and channels drive conversions and sales.Read 10 Oct 2026 · ipinyou.com
Audience segmentation
The platform groups demographic, technological, and behavioral data into audience segments for targeted campaigns.Read 9 Oct 2026 · ipinyou.com
Campaign optimization
It evaluates conversions across channels to help brands select media strategies, control advertising costs, and improve marketing ROI.Read 10 Oct 2026 · ipinyou.com
Company headquarters
DeepZero says it is headquartered in Beijing.Read 10 Oct 2026 · ipinyou.com
Company history
The company says it was founded in 2009 and expanded into private-domain customer data management, activation, and use in 2019, including DMP products.Read 10 Oct 2026 · ipinyou.com
Cross-device campaigns
The product supports customized and consistent cross-device marketing campaign delivery.Read 10 Oct 2026 · ipinyou.com
Customer profiles
It uses demographic, technological, and behavioral data from first- and third-party sources to group customers into audience segments for targeted campaigns.Read 10 Oct 2026 · ipinyou.com
Data assets
The platform categorizes first- and third-party online, cross-device, and offline data into targetable audience segments.Read 10 Oct 2026 · ipinyou.com
Data types
AlphaData supports management of first-party user data, second-party media data, and third-party external-partner data.Read 9 Oct 2026 · ipinyou.com
Data workflow
The described AlphaData workflow includes data collection, cleansing, onboarding, labeling, user segmentation and management, activation, and data recollection after use.Read 9 Oct 2026 · ipinyou.com
Intended customers
The product page presents the DMP as a tool for brands seeking to segment audiences and improve paid-media performance.Read 9 Oct 2026 · ipinyou.com
Lookalike audiences
The product links look-alike profiles that share attributes with an audience to reach additional prospects with the same marketing messages.Read 10 Oct 2026 · ipinyou.com
Maker history
The company introduction says the company was founded in 2009 and expanded into DMP, CDP, and marketing automation in 2019.Read 9 Oct 2026 · ipinyou.com
Target market
The product page describes the platform as martech built for China.Read 10 Oct 2026 · ipinyou.com

Where Specifiction places it

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