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Kubico

kubico.com

WebAPI
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Spec score 7.2 #16 of 30 in Data Management Platforms

What it is

Kubico is a data management platform for online casinos, sportsbooks and other betting operators. It collects first-party information through pixels, SDKs, server-to-server APIs, offline data, CRM and payment sync, behavioral signals and third-party sources. A visual rules engine builds behavioral, demographic and value-based audiences while showing live counts. Kubico says those audiences can be activated in one click across more than 150 destinations, including programmatic, native, social, search, in-app, email and connected TV. Described AI functions include predictive FTD scoring, automated bid adjustments, creative rotation and daily optimization recommendations. Integrations include advertising, analytics and CRM services such as Adform, Meta, TikTok, The Trade Desk, Optimove and Fast Track. The platform states GDPR and CCPA compliance, EU data residency, opt-out propagation, geo-fencing and self-exclusion handling. A standard proof of concept lasts 90 days for one market. Pricing is on request, with programmatic service aimed at operators spending from €50k/month.

Spec sheet

What it does
Kubico is a data management platform for online casinos and sportsbooks that builds, segments, and activates first-party audiences across marketing channels.Read 29 Sep 2026 · kubico.com
Integrations
Listed integrations include Adform, Taboola, Outbrain, Revcontent, Voluum, SimilarWeb, GeoEdge, Income Access, Meta, TikTok, and The Trade Desk.Read 29 Sep 2026 · kubico.com
Headquarters
London, United KingdomRead 28 Sep 2026 · kubico.com
Founded
2014Read 28 Sep 2026 · kubico.com
Activation
The platform says it supports one-click audience activation across more than 150 destinations, including programmatic, native, social, search, in-app, and email.Read 29 Sep 2026 · kubico.com
AI features
Kubico describes predictive FTD scoring, automated bid adjustments, creative rotation, and daily optimization recommendations.Read 29 Sep 2026 · kubico.com
Audience builder
Its visual rules engine supports behavioral, demographic, and value-based audience segments, with live audience counts as rules are built.Read 29 Sep 2026 · kubico.com
Company history
Kubico says it launched in London in 2014 as an iGaming demand-side platform and later rebuilt as a data management platform.Read 29 Sep 2026 · kubico.com
CRM compatibility
Kubico says it integrates with Optimove, Smartico, Solitics, and Fast Track, and is designed to work alongside existing CRMs and DSPs.Read 29 Sep 2026 · kubico.com
Data ingestion
Kubico ingests first-party data through pixels, server-to-server connections, offline sources, CRM, payment, behavioral, and third-party signals.Read 29 Sep 2026 · kubico.com
Minimum spend
Its programmatic service page says it works with operators spending from €50k/month upwards.Read 29 Sep 2026 · kubico.com
Proof of concept
Kubico offers a standard 90-day proof of concept for one market with an agreed audience, channel set, and success metric.Read 29 Sep 2026 · kubico.com
Responsible gaming
Kubico describes geo-fencing, market-specific activation rules, and native GamStop and ROFUS self-exclusion handling.Read 29 Sep 2026 · kubico.com
Security and compliance
The platform says it is GDPR and CCPA compliant by default, keeps EU data in the EU, and propagates opt-out flags across channels.Read 29 Sep 2026 · kubico.com
Security certifications
Kubico lists ISO 27001 as in progress and says its SOC 2 Type II audit is underway.Read 29 Sep 2026 · kubico.com
Support and onboarding
Kubico says most operators activate their first audience within 28 days and offers a 30-minute product walkthrough.Read 29 Sep 2026 · kubico.com
Who it is for
Kubico says it serves online casino, sportsbook, poker, lottery, and esports betting operators, as well as affiliate networks.Read 29 Sep 2026 · kubico.com

Plans and prices

Custom commercial structure Priced on request Platform fee tiered by activation volume and operator size · performance pricing tied to qualified FTDs · no per-seat licensing Read 29 Sep 2026 · kubico.com

Every Kubico plan and price →

Strong points and limits

Strong points

  • Visual audience rules show live counts
  • Activates audiences across 150-plus destinations
  • Supports CRM and payment data
  • Includes responsible-gaming controls
  • Offers a 90-day proof of concept

Limits

  • Pricing is available only on request
  • Programmatic service starts at €50k/month
  • ISO 27001 is still in progress
  • SOC 2 Type II audit is underway

Who it suits

Kubico is aimed at online casino, sportsbook, poker, lottery and esports betting operators, plus affiliate networks. It is suited to teams activating first-party audiences across many channels.

Verdict

Kubico focuses on first-party audience construction and activation for regulated betting businesses. Its channel coverage, compliance controls and proof-of-concept structure are central considerations.

Where Specifiction places it

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