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Tech riderRev. 20 Sept 2026

lifetimes

Ch 345.5of 37 Customer Lifetime Value Software
  1. 1Runs onAPI
  2. 2CostsNot stated by the maker
  3. 3Predictive CLVYes
  4. 4Profitability metricsYes
  5. 5Forecast horizonconfigurable
4 lines stated Written from the maker's own pages: lifetimes.readthedocs.io
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Overview

lifetimes is ranked #34 of 37 in customer lifetime value software on Specifiction. It runs on API.

Compared on customer lifetime value software

Predictive CLV
Yeslifetimes.readthedocs.io
Profitability metrics
Yeslifetimes.readthedocs.io
Forecast horizon
configurablelifetimes.readthedocs.io
Data refresh
not statedlifetimes.readthedocs.io

Facts

Product type
Lifetimes is a Python library for calculating customer lifetime value.lifetimes.readthedocs.io · 4 Oct 2026
Use cases
It can analyze repeat activity to predict website visits, hospital returns, app churn, repeat purchases, and customer lifetime value.lifetimes.readthedocs.io · 4 Oct 2026
Installation
The documentation gives `pip install lifetimes` as the installation command.lifetimes.readthedocs.io · 4 Oct 2026
Purchase prediction
The BG/NBD model predicts expected purchases from customer frequency, recency, and age data.lifetimes.readthedocs.io · 4 Oct 2026
Customer status
The library can estimate a customer's probability of still being active and visualize it in a probability matrix.lifetimes.readthedocs.io · 4 Oct 2026
Data preparation
Utilities transform transaction-level records into frequency, recency, and age summary data.lifetimes.readthedocs.io · 4 Oct 2026
Model assessment
The documentation shows comparing fitted-model simulations with actual purchases and checking predictions against a holdout period.lifetimes.readthedocs.io · 4 Oct 2026
Lifetime value
The Gamma-Gamma submodel estimates customer lifetime value and assumes monetary value is independent of purchase frequency.lifetimes.readthedocs.io · 4 Oct 2026
Visualization
The library includes plots for purchase counts, expected purchases, active probability, customer history, and transaction-rate heterogeneity.lifetimes.readthedocs.io · 4 Oct 2026
Support
The documentation directs users to create an issue in the repository for questions, comments, and requests.lifetimes.readthedocs.io · 4 Oct 2026
Maintenance status
The project repository was archived on June 28, 2024, and is read-only; its maintainers say they will not add features, improvements, or answer issues.github.com · 4 Oct 2026
Successor
The archived repository identifies PyMC-Marketing as a successor project.github.com · 4 Oct 2026

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