Navegg DMP

Spec sheet

Purpose

Navegg manages portal data and provides technology to activate it for media buying and portal personalization.Read 8 Oct 2026 · navegg.com

Integrations

The FAQ says audience information can be exported to ad servers, DSPs, BI tools, and CRM, and other integrations may be built using Navegg’s API.Read 8 Oct 2026 · www2.navegg.com

Security

Navegg’s privacy policy describes physical, technical, and administrative security measures intended to protect personal data from unauthorized access and improper processing.Read 8 Oct 2026 · navegg.com

Privacy

Navegg says DMP data is anonymous and used to cluster consumers by online behavior; the FAQ says it is not shared with other clients.Read 8 Oct 2026 · www2.navegg.com

Support

Consulting and customized team training are available as services that a company may hire.Read 8 Oct 2026 · www2.navegg.com

Headquarters

São Paulo, BrazilRead 28 Sep 2026 · navegg.com

Founded

2008Read 28 Sep 2026 · navegg.com

Activation options

Audiences can be activated on-site and off-site for retargeting, lookalike campaigns, content customization, and programmatic media.Read 8 Oct 2026 · www2.navegg.com

Audience insights

The platform enriches portal audience data, helps create personas, and supports showing the value of that audience.Read 8 Oct 2026 · navegg.com

Audience segmentation

The DMP observes and infers audience characteristics and supports creating personas beyond demographics.Read 8 Oct 2026 · www2.navegg.com

Data refresh

Audience information is summarized every 24 hours, according to the FAQ.Read 8 Oct 2026 · www2.navegg.com

Programmatic activation

Navegg says its segmentation connects with major ad servers and ad exchanges so publishers can deliver audiences to programmatic advertisers.Read 8 Oct 2026 · navegg.com

Segment library

Navegg says users can combine more than 1,400 segmentation possibilities to build a target.Read 8 Oct 2026 · www2.navegg.com

Website setup

Installation uses a JavaScript tag added to the website, and the FAQ says initial dashboard data may take up to 48 hours to appear.Read 8 Oct 2026 · www2.navegg.com

Who it is for

The FAQ describes the DMP as designed for companies that buy large volumes of media to promote products or services online.Read 8 Oct 2026 · www2.navegg.com

Plans and prices

Every Navegg DMP plan and price →

Where Specifiction places it

• Data Management Platforms#19 of 307.0