Omeda Audience Management Platform
omeda.com
Spec sheet
- Purpose
- Omeda connects identity, engagement data, subscriptions, newsletters, and events into a unified audience record for media, publishing, and events teams.Read 9 Oct 2026 · omeda.com
- Intended users
- Omeda is built for media companies, publishers, and content creators, including teams managing audience, marketing, subscriptions, and events.Read 9 Oct 2026 · omeda.com
- Integrations
- Omeda supports native integrations, APIs, webhooks, nightly SFTP, and manual uploads; its listed integrations include Google Ad Manager, Shopify, Snowflake, Stripe, and Zapier.Read 9 Oct 2026 · omeda.com
- Support
- Omeda says implementations receive hands-on onboarding and client success support from teams with media and events backgrounds.Read 9 Oct 2026 · omeda.com
- Headquarters
- Chicago, Illinois, United StatesRead 28 Sep 2026 · omeda.com
- AI access controls
- Omeda MCP describes role-based access, audit logs, governance within the existing security model, and human confirmation for actions affecting data or audiences.Read 9 Oct 2026 · omeda.com
- Audience growth
- It supports first-party data capture through forms, personalized content, targeted experiences, and on-site engagement.Read 9 Oct 2026 · omeda.com
- Audience profiles
- The platform links known and anonymous interactions across websites, newsletters, subscriptions, and events to a single audience profile.Read 9 Oct 2026 · omeda.com
- Implementation
- Omeda says implementation timelines vary and many teams begin capturing audience data and activating segmentation within a few months.Read 9 Oct 2026 · omeda.com
- Marketing extension
- The Newsletters & Marketing Automation extension includes an email service provider and builder, audience journeys and automations, lead scoring, hosted content, and campaign insights.Read 9 Oct 2026 · omeda.com
- Security and compliance
- Omeda’s Trust Center lists SOC 1 Type 2, SOC 2 Type 2, GDPR, CCPA, BIMI, and PCI DSS v4.0.1 among its compliance items.Read 9 Oct 2026 · trust.omeda.com
- Segmentation and activation
- Teams can build and segment audiences, ingest data, and activate those audiences across campaigns and other Omeda capabilities.Read 9 Oct 2026 · omeda.com
- Subscription extension
- The Subscriptions & Product Management extension includes promotions, gifting and group subscriptions, payments, renewals, content access controls, and subscription lifecycle management.Read 9 Oct 2026 · omeda.com
Plans and prices
Omeda Audience Management Platform Priced on request Typical contracts are one- to three-year commitments; pricing is based on database records and email sending volume. Omeda says it has no standardized pricing options. May fit organizations with more than 5,000 database records and a budget over $2,000 per month · no fee for additional users Read 9 Oct 2026 · omeda.com
Where Specifiction places it
- Data Management Platforms#24 of 306.8