Reaktion
reaktion.com
What it is
Reaktion is ecommerce analytics software for tracking customer revenue, gross profit, and orders, then comparing customer lifetime value with acquisition cost. Cohort analysis groups customers by their first-order month and follows selectable metrics over time, with accumulation and a heatmap. You can break down LTV by channel, discount behavior, first product, sales location, market, or brand. Reaktion says it provides up to two years of customer order history from the first sync and uses hashed email and phone numbers to combine guest, web, app, and point-of-sale orders into customer profiles. Segments can be sent to Google Ads, Meta Ads, and TikTok for value-based bidding. Its integrations page lists 32 integrations, including Shopify, WooCommerce, Klaviyo, GA4, Google Sheets, and Slack. ShipBob and ShipStation are marked as coming soon; Bing, PriceRunner, and Kelkoo imports use Google Sheets. Rise costs $169 a month, billed $169 /mo, and includes 1,000 orders and one store. Custom pricing is listed for more than 50,000 orders or 20 stores. Android and iOS apps show a near real-time view of sales, orders, marketing performance, and tracking health.
Spec sheet
- Purpose
- Reaktion tracks customer revenue, gross profit and orders to show ecommerce customer lifetime value and compare it with acquisition cost.Read 7 Oct 2026 · reaktion.com
- Intended users
- The product page presents LTV analytics for ecommerce brands and references agency partners and performance teams.Read 7 Oct 2026 · reaktion.com
- Integrations
- The integrations page lists 32 integrations, including Shopify, WooCommerce, Google Ads, Meta Ads, TikTok Ads, Klaviyo, GA4, Google Sheets and Slack.Read 7 Oct 2026 · reaktion.com
- Mobile apps
- Reaktion says its iOS and Android apps provide a near real-time view of sales, orders, marketing performance and tracking health.Read 7 Oct 2026 · reaktion.com
- Security
- Reaktion says network connections used to collect, view or transfer reporting data are encrypted using SSL.Read 7 Oct 2026 · reaktion.com
- Support
- The site lists support tickets, [email protected] and +45 70 60 33 85 as contact options.Read 7 Oct 2026 · reaktion.com
- Headquarters
- Holte, DenmarkRead 28 Sep 2026 · reaktion.com
- Audience Sync
- Customer segments can be synced to Google Ads, Meta Ads and TikTok for value-based bidding.Read 7 Oct 2026 · reaktion.com
- Breakdowns
- LTV can be analyzed by channel, discount behavior, first product, sales location, market and brand.Read 7 Oct 2026 · reaktion.com
- Cohort analysis
- Customers can be grouped by first-order month and followed over time with selectable metrics, accumulation and a heatmap.Read 7 Oct 2026 · reaktion.com
- Data handling
- The security page says collected reporting data is stored in AWS S3, contains no personal data, and customers retain ownership and can request deletion.Read 7 Oct 2026 · reaktion.com
- History limit
- The page says Reaktion provides up to two years of customer order history from the first sync.Read 7 Oct 2026 · reaktion.com
- Hosting
- The security page says its services are hosted in the AWS Europe (Stockholm) region.Read 7 Oct 2026 · reaktion.com
- Identity matching
- Reaktion says it matches records using hashed email and phone number to combine guest, web, app and POS orders into customer profiles.Read 7 Oct 2026 · reaktion.com
- Integration limitations
- ShipBob and ShipStation are marked as coming soon, while Bing, PriceRunner and Kelkoo imports are via Google Sheets.Read 7 Oct 2026 · reaktion.com
Plans and prices
Strong points and limits
Strong points
- Cohort views include selectable metrics and a heatmap.
- LTV breakdowns cover channels, products, markets, and brands.
- Customer segments can sync to Google Ads, Meta Ads, and TikTok.
- Rise includes 1,000 orders and one store.
- Android and iOS apps show sales and tracking health.
Limits
- Rise costs $169 a month.
- No free plan; trial lasts 10 days.
- ShipBob and ShipStation are marked as coming soon.
Who it suits
Reaktion is aimed at ecommerce brands and the agency or performance teams working with them. It suits teams that need customer-level profitability, cohort views, or audiences for ad bidding.
Verdict
Reaktion combines customer profitability analysis, cohort reporting, and audience syncing for ecommerce use. The Rise plan has a stated order and store allowance; larger needs are directed to custom pricing.
Where Specifiction places it
- Customer Lifetime Value Software#16 of 377.8