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SPECIFICTION
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TAPNET Visitor Identification

tapnet.com

Free plan Web

What it is

TAPNET Visitor Identification is a web product for seeing which companies show interest in a website. Its Lead Widget collects anonymous visitor, session, and page-view activity. Reports can include repeat visits, viewed pages, first and last activity, traffic sources, and UTM attribution when available. Visitor Intent scores activity from 0 to 100 and assigns labels from Browsing through Hot. Live company identification is in preview and is not yet enabled; when enabled, company matches are shown only when confidently matched. TAPNET says it does not identify anonymous individuals, and unmatched visits stay anonymous. The free plan costs nothing and includes visitor tracking, company identification when enabled and matched, and a rolling 30-day history; data retention is 30 days. Lead Assist Premium can use selected identified companies for evaluation, AI research, decision-maker discovery, contact enrichment, Fit Score, and personalized outreach. TAPNET says users review and approve prospects and messages before paced email outreach. It describes a workflow connecting the Lead Widget with Lead Assist and Prospect Generator, but does not name a third-party integration for this product.

Spec sheet

Purpose
TAPNET says the product identifies companies visiting a website and shows what they explored, turning anonymous traffic into sales opportunities.Read 7 Oct 2026 · tapnet.com
Support
TAPNET directs existing clients to sign in and open a support ticket for service, billing, campaign, or account help.Read 7 Oct 2026 · tapnet.com
Headquarters
Edmonton, Alberta, CanadaRead 28 Sep 2026 · tapnet.com
Activity details
Reports can show repeat visits, pages viewed, first and last activity, traffic sources, and UTM attribution where available.Read 7 Oct 2026 · tapnet.com
Collection
The Lead Widget collects anonymous visitor, session, and page-view activity alongside its widget tools.Read 7 Oct 2026 · tapnet.com
Data processing
The privacy policy says customers act as data controllers and TAPNET acts as a data processor, processing personal data on documented instructions unless required by law.Read 7 Oct 2026 · tapnet.com
Identification status
Live company identification is in preview and is not yet enabled; company matches are shown only when enabled and confidently matched.Read 7 Oct 2026 · tapnet.com
Integration
The product page describes a workflow connecting the Lead Widget’s visitor activity with Lead Assist and Prospect Generator; it does not name a third-party integration for this product.Read 7 Oct 2026 · tapnet.com
Intended audience
TAPNET describes the workflow as helping businesses understand which companies show interest and choose prospects for follow-up.Read 7 Oct 2026 · tapnet.com
Lead Assist
Lead Assist Premium can use selected identified companies for Persona evaluation, AI research, decision-maker discovery, contact enrichment, Fit Score, and personalized outreach.Read 7 Oct 2026 · tapnet.com
Outreach review
TAPNET says users review and approve prospects and personalized messages before paced email outreach.Read 7 Oct 2026 · tapnet.com
Privacy boundary
TAPNET says it does not identify an anonymous individual from a visit, and unmatched traffic stays anonymous.Read 7 Oct 2026 · tapnet.com
Security and privacy
TAPNET’s privacy policy says it does not sell personal information and uses reasonable security measures and technical and organizational safeguards.Read 7 Oct 2026 · tapnet.com
Visitor Intent
Visitor Intent scores activity from 0 to 100 and uses the categories Browsing, Interested, High Intent, or Hot.Read 7 Oct 2026 · tapnet.com

Plans and prices

Website Visitor Identification Free Lead Widget visitor tracking · company identification when enabled and matched · rolling 30-day history Read 7 Oct 2026 · tapnet.com

Every TAPNET Visitor Identification plan and price →

Strong points and limits

Strong points

  • Reports can include repeat visits and traffic sources.
  • Visitor Intent uses four activity categories.
  • Free plan includes a rolling 30-day history.
  • Users approve prospects and messages before outreach.

Limits

  • Live company identification is in preview and not enabled.
  • Unmatched traffic stays anonymous.
  • Contact details are not revealed.
  • Data retention is 30 days.

Who it suits

TAPNET suits businesses that want to understand company-level interest on their website and choose prospects for follow-up. It may also suit teams that want to review and approve outreach before messages are sent.

Verdict

TAPNET provides website activity signals and a potential path to company-level identification, but that identification is not yet enabled. Its stated privacy boundary keeps anonymous individuals unidentified and contact details undisclosed.

Where Specifiction places it

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