TAPNET Visitor Identification
tapnet.com
What it is
TAPNET Visitor Identification is a web product for seeing which companies show interest in a website. Its Lead Widget collects anonymous visitor, session, and page-view activity. Reports can include repeat visits, viewed pages, first and last activity, traffic sources, and UTM attribution when available. Visitor Intent scores activity from 0 to 100 and assigns labels from Browsing through Hot. Live company identification is in preview and is not yet enabled; when enabled, company matches are shown only when confidently matched. TAPNET says it does not identify anonymous individuals, and unmatched visits stay anonymous. The free plan costs nothing and includes visitor tracking, company identification when enabled and matched, and a rolling 30-day history; data retention is 30 days. Lead Assist Premium can use selected identified companies for evaluation, AI research, decision-maker discovery, contact enrichment, Fit Score, and personalized outreach. TAPNET says users review and approve prospects and messages before paced email outreach. It describes a workflow connecting the Lead Widget with Lead Assist and Prospect Generator, but does not name a third-party integration for this product.
Spec sheet
- Purpose
- TAPNET says the product identifies companies visiting a website and shows what they explored, turning anonymous traffic into sales opportunities.Read 7 Oct 2026 · tapnet.com
- Support
- TAPNET directs existing clients to sign in and open a support ticket for service, billing, campaign, or account help.Read 7 Oct 2026 · tapnet.com
- Headquarters
- Edmonton, Alberta, CanadaRead 28 Sep 2026 · tapnet.com
- Activity details
- Reports can show repeat visits, pages viewed, first and last activity, traffic sources, and UTM attribution where available.Read 7 Oct 2026 · tapnet.com
- Collection
- The Lead Widget collects anonymous visitor, session, and page-view activity alongside its widget tools.Read 7 Oct 2026 · tapnet.com
- Data processing
- The privacy policy says customers act as data controllers and TAPNET acts as a data processor, processing personal data on documented instructions unless required by law.Read 7 Oct 2026 · tapnet.com
- Identification status
- Live company identification is in preview and is not yet enabled; company matches are shown only when enabled and confidently matched.Read 7 Oct 2026 · tapnet.com
- Integration
- The product page describes a workflow connecting the Lead Widget’s visitor activity with Lead Assist and Prospect Generator; it does not name a third-party integration for this product.Read 7 Oct 2026 · tapnet.com
- Intended audience
- TAPNET describes the workflow as helping businesses understand which companies show interest and choose prospects for follow-up.Read 7 Oct 2026 · tapnet.com
- Lead Assist
- Lead Assist Premium can use selected identified companies for Persona evaluation, AI research, decision-maker discovery, contact enrichment, Fit Score, and personalized outreach.Read 7 Oct 2026 · tapnet.com
- Outreach review
- TAPNET says users review and approve prospects and personalized messages before paced email outreach.Read 7 Oct 2026 · tapnet.com
- Privacy boundary
- TAPNET says it does not identify an anonymous individual from a visit, and unmatched traffic stays anonymous.Read 7 Oct 2026 · tapnet.com
- Security and privacy
- TAPNET’s privacy policy says it does not sell personal information and uses reasonable security measures and technical and organizational safeguards.Read 7 Oct 2026 · tapnet.com
- Visitor Intent
- Visitor Intent scores activity from 0 to 100 and uses the categories Browsing, Interested, High Intent, or Hot.Read 7 Oct 2026 · tapnet.com
Plans and prices
Strong points and limits
Strong points
- Reports can include repeat visits and traffic sources.
- Visitor Intent uses four activity categories.
- Free plan includes a rolling 30-day history.
- Users approve prospects and messages before outreach.
Limits
- Live company identification is in preview and not enabled.
- Unmatched traffic stays anonymous.
- Contact details are not revealed.
- Data retention is 30 days.
Who it suits
TAPNET suits businesses that want to understand company-level interest on their website and choose prospects for follow-up. It may also suit teams that want to review and approve outreach before messages are sent.
Verdict
TAPNET provides website activity signals and a potential path to company-level identification, but that identification is not yet enabled. Its stated privacy boundary keeps anonymous individuals unidentified and contact details undisclosed.
Where Specifiction places it
- Visitor Identification Software#29 of 337.2