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SPECIFICTION
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Trata AI

trata.ai

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Spec score 6.8 #23 of 26 in Sales Coaching Software

What it is

Trata AI is an AI conversation coach for automotive dealership teams. It captures and analyzes phone, web, and in-person customer interactions using recordings, keyword tracking, custom-rubric scoring, and performance analytics. Listed coaching agents cover floor sales, BDC, recovery, F&I, representative onboarding, and service advising. The platform includes AI coaching guidance, scorecards, manager dashboards, and CRM integrations. Starter lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecards, five LinkedIn profile extracts, and practice calls within session limits. Pro supports unlimited users, scenarios, personas, and practice sessions, with up to 2,000 minutes of AI Conversation Intelligence and 500 minutes of AI Coaching and Roleplay. Enterprise adds live call monitoring, real-time alerts, mobile app support, API access, enterprise integrations, and dedicated success support. Trata AI lists Android, iOS, web, and API platforms. A free plan is available, while paid-plan pricing is on request.

Spec sheet

Product
Trata AI describes itself as an AI conversation coach for dealerships that captures and analyzes phone, web, and in-person customer interactions.Read 3 Oct 2026 · trata.ai
Audience
The platform is built for automotive dealership teams across F&I, sales, BDC, and service.Read 3 Oct 2026 · trata.ai
Integrations
The site lists RingCentral, CallRail, Weave, Vonage, Google Calendar, Xtime, TimeHighway, VinSolutions, DealerSocket, Tekion, Elead, CDK Global, ShopMonkey, Slack, Zapier, and Microsoft Teams.Read 3 Oct 2026 · trata.ai
Support
The Enterprise plan includes a dedicated success manager and white-glove support; the contact page lists [email protected] and [email protected].Read 3 Oct 2026 · trata.ai
Headquarters
Dover, Delaware, USARead 28 Sep 2026 · trata.ai
Agents
Its listed AI agents include floor sales, BDC, recovery, F&I, rep onboarding, and service advisor coaches.Read 3 Oct 2026 · trata.ai
Call analysis
Features include AI call recordings, keyword tracking, conversation scoring against custom rubrics, and performance analytics.Read 3 Oct 2026 · trata.ai
Enterprise features
The Enterprise plan lists live call monitoring, real-time alerts, phone, web, and field conversation scoring, Trata Shadow mobile app support, and API access.Read 3 Oct 2026 · trata.ai
Headquarters address
The contact page lists 8 The Green, Ste A, Dover, USA 19901.Read 3 Oct 2026 · trata.ai
Privacy and security
The privacy policy says the company uses industry-standard practices to protect personal data and does not guarantee absolute security.Read 3 Oct 2026 · trata.ai
Privacy rights
The privacy policy describes GDPR and California privacy rights and directs users to [email protected] for related requests.Read 3 Oct 2026 · trata.ai
Pro plan limits
The Pro plan lists up to 2,000 minutes of AI Conversation Intelligence and up to 500 minutes of AI Coaching and Roleplay, with unlimited users, scenarios, personas, and practice sessions.Read 3 Oct 2026 · trata.ai
Starter plan limits
The Starter plan lists one user, a 15-minute AI sparring session, two pre-built scenarios and personas, 10 recordings with AI feedback and scorecard, and five LinkedIn profile extracts.Read 3 Oct 2026 · trata.ai

Plans and prices

Enterprise Priced on request Everything in Pro · Unlimited Roleplay & Scenario Creation · Live Call Monitoring & Real-Time Alerts · Mobile App Support · Enterprise Integrations & API Access · Dedicated Success Manager & White-Glove Support Read 3 Oct 2026 · trata.ai
Pro Priced on request Up to 2000 mins of AI Conversation Intelligence · Up to 500 mins of AI Coaching and Roleplay · Unlimited Users · Basic CRM or ATS Integrations Read 3 Oct 2026 · trata.ai
Starter Priced on request 15-minute AI Sparring Session · 1 User · 2 Pre-Built Scenarios and Personas · 10 Recordings with AI Feedback & Scorecard · 5 LinkedIn Profile Extracts · Unlimited Practice Calls (within session time limits) Read 3 Oct 2026 · trata.ai

Every Trata AI plan and price →

Strong points and limits

Strong points

  • Analyzes phone, web, and in-person interactions
  • Custom conversation scoring and performance analytics
  • Coaching agents cover major dealership functions
  • Free plan available
  • Enterprise includes live monitoring and API access

Limits

  • Paid-plan pricing is available only on request
  • Starter limits usage to one user
  • Pro has minute limits for intelligence and coaching
  • Privacy policy does not guarantee absolute security

Who it suits

Trata AI suits automotive dealership teams in sales, F&I, BDC, and service. It is intended for organizations seeking conversation analysis, coaching practice, and manager scorecards.

Verdict

Trata AI combines interaction capture, rubric-based scoring, roleplay, and dealership-focused coaching agents. Its free Starter offering is tightly limited, while Pro and Enterprise expand users, minutes, monitoring, integrations, and support.

Where Specifiction places it

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