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SPECIFICTION
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Direct Mail Manager

directmailmanager.com

From $199/mo WebAPI

What it is

Direct Mail Manager automates targeted postcards and letters, from campaign setup through entry into the mail stream. Recurring campaigns can run automatically, and uploaded contact data supports one-to-one personalization with dynamic HTML templates. Real-time tracking follows each mailer from facility departure to the recipient’s mailbox. Address verification validates USPS and non-postal addresses, while list tools import records, correct errors, segment lists, match suppression lists, and create custom fields and filters. Native integrations are listed for Salesforce, Shopify, QuickBooks, CapsuleCRM, Planning Center, and Zapier. The REST API sends single pieces or batches in real time and exposes mail status. The service states that it is HIPAA compliant for patient-related mailers. Plans include a free Starter tier, a $199 a month Pro plan, and Enterprise pricing on request. Pro includes three users, unlimited address sends, unlimited verifications, and 300 API calls per minute.

Spec sheet

API
The REST API can send a single mail piece or a batch in real time and expose real-time mail status.Read 1 Oct 2026 · directmailmanager.com
Integrations
Native integrations are listed for Salesforce, Shopify, QuickBooks, CapsuleCRM, Planning Center, and Zapier.Read 1 Oct 2026 · directmailmanager.com
Security
The privacy policy says Direct Mail Manager uses commercially reasonable technical, administrative, and physical safeguards, SSL encryption, and password-protected databases.Read 1 Oct 2026 · directmailmanager.com
Support
The pricing page says the Pro plan includes free integration support.Read 1 Oct 2026 · directmailmanager.com
Address verification
Automated address verification validates 160 million USPS addresses and more than 15 million non-postal addresses.Read 1 Oct 2026 · directmailmanager.com
Campaign automation
Users can set up recurring “set it and forget it” campaigns that run automatically.Read 1 Oct 2026 · directmailmanager.com
Core purpose
Direct Mail Manager automates targeted on-demand postcards and letters and gets them into the mail stream.Read 1 Oct 2026 · directmailmanager.com
HIPAA
Direct Mail Manager states that its platform is HIPAA compliant for sending patient-related mailers.Read 1 Oct 2026 · directmailmanager.com
List importing
Users can import lists, correct address errors, segment lists, match suppression lists, and create custom fields and filters.Read 1 Oct 2026 · directmailmanager.com
Mail tracking
Real-time tracking shows each mailer’s status from leaving the facility until it reaches the recipient’s mailbox.Read 1 Oct 2026 · directmailmanager.com
Service provider
The terms identify the provider as Valassis Digital Corp. doing business as Direct Mail Manager.Read 1 Oct 2026 · directmailmanager.com
Variable printing
The service supports dynamic HTML templates and one-to-one personalization using uploaded contact data.Read 1 Oct 2026 · directmailmanager.com

Plans and prices

Pro $199 a month $199 /mo >1,000 mailers/month recommended · 300 API calls/minute · unlimited address verifications · unlimited artworks · 15 custom fields · unlimited address sends · 3 users · 3 incoming webhooks · metadata tagging and user roles included Read 1 Oct 2026 · directmailmanager.com
Enterprise Priced on request Contact us for an Enterprise account For customers sending more than 10,000 postcards per month Read 1 Oct 2026 · directmailmanager.com
Starter Price not published $0 /mo <1,000 mailers/month recommended · 60 API calls/minute · 10,000 address verifications · 100 artworks · 10 custom fields · 500 address sends · 1 user · 1 incoming webhook · metadata tagging included Read 1 Oct 2026 · directmailmanager.com

Every Direct Mail Manager plan and price →

Strong points and limits

Strong points

  • Automated recurring campaigns
  • One-to-one personalization with dynamic templates
  • Real-time mail tracking
  • Native CRM and business integrations
  • REST API for real-time sending

Limits

  • Pro costs $199 a month
  • Starter limits users, sends, and artworks
  • Enterprise pricing requires contact

Who it suits

Direct Mail Manager suits organizations sending recurring or personalized domestic postcards and letters. It also fits teams needing API access, CRM connections, tracking, and address validation.

Verdict

Direct Mail Manager covers campaign automation, personalization, validation, tracking, and API-based mailing. The free Starter plan is limited, while Pro expands allowances for higher-volume operations.

Where Specifiction places it

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