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SPECIFICTION
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Hook

hook.co

WebAPI
Visit hook.co
Spec score 7.2 #14 of 21 in Customer Success Analytics Software

What it is

Hook is an AI application for revenue teams that analyzes customer behavior and external sources to recommend next steps for each account. It brings product usage, meetings and support data together to surface churn risk, renewal likelihood and expansion opportunities. Echo analyzes emails, meetings, support threads and usage patterns, including comparisons across the customer base. Activator creates goal-driven onboarding paths, with actions either queued for customer success manager review or run automatically. Hook can generate tailored playbooks and trigger actions through Slack, email or Teams. Its account workspace combines meetings, conversations and support tickets, and can draft follow-up emails and meeting invitations. Other listed functions include account pages, customer and user reporting, alerts, news feeds, journeys and company goals. The service is available on the web and through an API; the public API offers authenticated, organisation-scoped, read-only access to specified data. Hook says its agents achieve 93% accuracy in live environments with customer-specific training sets. Pricing is on request.

Spec sheet

Purpose
Hook is an AI machine-learning app for Revenue teams to predict which customers to focus on for faster revenue growth.Read 2 Oct 2026 · help.hook.co
Integrations
Hook lists integrations including Salesforce, HubSpot, Salesloft, Outreach, Slack, Intercom, Zendesk, Jira Service Management, Zoom, Gong, Snowflake, BigQuery, Redshift, PostgreSQL, Google, Microsoft and Okta.Read 2 Oct 2026 · help.hook.co
Headquarters
London, United KingdomRead 28 Sep 2026 · hook.co
Account workspace
Hook brings meetings, conversations, and support tickets into one contextual account view and can draft follow-up emails and meeting invitations.Read 1 Oct 2026 · hook.co
AI agents
Hook agents analyze customer behavior and external sources and recommend the best next step for each account.Read 2 Oct 2026 · hook.co
API controls
Hook API tokens have expiry controls, rate limiting, and a default validity period of 30 days.Read 1 Oct 2026 · help.hook.co
Automated playbooks
Hook generates tailored playbooks using conversation, product usage, support history, and external news, and can trigger actions through Slack, email, or teams.Read 1 Oct 2026 · hook.co
Churn detection
Echo identifies churn risk by analyzing customer conversations, product usage, and relevant behavioral patterns.Read 1 Oct 2026 · hook.co
Company contact
Hook lists [email protected] as its company email address.Read 1 Oct 2026 · hook.co
Company location
Hook lists 21 Great Winchester St, London, EC2N 2JA.Read 2 Oct 2026 · hook.co
Core features
Hook provides account pages, customer and user reporting, alerts, news feeds, customer journeys and company goals.Read 2 Oct 2026 · help.hook.co
Core product
Hook uses AI agents to analyze customer behavior and external sources, then recommend the best next step for each account.Read 1 Oct 2026 · hook.co
Customer intelligence
Hook combines product usage, meetings and support data to provide account insights and suggested actions.Read 2 Oct 2026 · hook.co
Echo data coverage
Echo listens to emails, meetings, support threads, product usage, and comparative usage across the customer base.Read 1 Oct 2026 · hook.co
Machine learning
Hook says its agents achieve 93% accuracy in live environments with customer-specific training sets.Read 1 Oct 2026 · hook.co
Onboarding
Hook says teams can go live with their first agent in 7 days.Read 2 Oct 2026 · hook.co
Onboarding automation
Activator creates goal-driven onboarding paths and can queue actions for CSM review or execute them automatically.Read 1 Oct 2026 · hook.co
Public API
Hook's Public API provides organization-scoped, token-authenticated programmatic read access to members, customers, products, signals and notes.Read 2 Oct 2026 · help.hook.co
Real-time signals
Hook scans customer signals, product interactions, and external sources in real time to surface churn and expansion opportunities.Read 1 Oct 2026 · hook.co
Risk and expansion
Hook identifies churn risk, renewal likelihood and upsell opportunities using machine-learning models trained on user, subscription and product-usage data.Read 2 Oct 2026 · help.hook.co
Security certifications
Hook states that it is ISO/IEC 27001 certified, SOC 2 Type 2 attested and GDPR compliant.Read 2 Oct 2026 · hook.co
Security practices
Hook describes background checks, NDAs, security training, strong passwords, approved password-manager use, two-factor authentication, least-privilege access and automated vulnerability detection.Read 2 Oct 2026 · hook.co
Single sign-on
Google SSO is available by default, with Microsoft SSO and Okta also supported.Read 2 Oct 2026 · help.hook.co
Support contact
Hook publishes [email protected] for company contact and [email protected] for vulnerability reports.Read 2 Oct 2026 · hook.co
Target users
Hook is designed for Customer Success, Sales and Renewals teams.Read 2 Oct 2026 · help.hook.co

Strong points and limits

Strong points

  • Surfaces churn, renewal and expansion signals.
  • Onboarding actions can be reviewed or automated.
  • Account workspace combines meetings, conversations and support tickets.
  • Lists integrations across CRM, data, analytics and support.
  • Public API provides read-only access to specified data.

Limits

  • Pricing is on request.
  • Public API access is read-only.
  • API tokens have a default 30-day validity period.

Who it suits

Hook is aimed at revenue teams, including CROs, Heads of Customer Success and CSMs. It suits teams seeking account signals, onboarding workflows and suggested actions in one workspace.

Verdict

Hook brings multiple account signals into recommended next steps, with onboarding and playbook actions available to teams. Its API is read-only, and pricing requires an inquiry.

Where Specifiction places it

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