MadCap Flare
madcapsoftware.com
What it is
MadCap Flare is an authoring and publishing platform for technical documentation, online help, knowledge bases, policies, training materials, and API documentation. Topic-based authoring and single-sourcing let teams reuse material across versions and output formats. Flare can publish responsive HTML5, print, PowerPoint, PDF, Word, SCORM, and other formats; it also imports content from Word, Excel, Confluence, FrameMaker, RoboHelp, and DITA. Flare Online adds browser-based review for subject matter experts and non-Flare users, concurrent authoring, and real-time collaboration. Publishing can connect directly to Salesforce, Zendesk, and ServiceNow. Flare supports Unicode, double-byte, Cyrillic, and right-to-left languages, while Flare Online analytics can track topic views, searches without results, and user behavior. The Starter desktop plan costs $3,150 a year, billed at $3,150 per author per year. A free 30-day trial is available without a credit card. Flare Desktop requires Microsoft Windows; Flare Online offers browser-based authoring and review.
Spec sheet
- Purpose
- MadCap Flare is an authoring and publishing platform for technical documentation, online help, knowledge bases, policies, training materials, and API documentation.Read 29 Sep 2026 · madcapsoftware.com
- Free plan
- NoRead 20 Sep 2026 · madcapsoftware.com
- Trial
- MadCap offers a free 30-day Flare trial without requiring a credit card.Read 29 Sep 2026 · madcapsoftware.com
- Integrations
- The product page says Flare can publish directly to Salesforce, Zendesk, and ServiceNow, and the pricing page lists ChatGPT integration for Flare Online authoring.Read 29 Sep 2026 · madcapsoftware.com
- Headquarters
- Denver, Colorado, USARead 28 Sep 2026 · madcapsoftware.com
- Founded
- 2005Read 28 Sep 2026 · madcapsoftware.com
- Analytics
- Flare Online analytics can track topic views, searches with no results, and user behavior.Read 29 Sep 2026 · madcapsoftware.com
- Collaboration
- Flare Online supports browser-based content review by subject matter experts and non-Flare users, including concurrent authoring and real-time collaboration.Read 29 Sep 2026 · madcapsoftware.com
- Custom domain
- YesRead 20 Sep 2026 · madcapsoftware.com
- Import
- Flare supports importing Word, Excel, Confluence, FrameMaker, RoboHelp, and DITA content, and Easy Sync can keep imported files linked to their sources.Read 29 Sep 2026 · madcapsoftware.com
- Intended audience
- MadCap describes its audience as technical communicators, knowledge managers, documentation teams, and content developers.Read 29 Sep 2026 · madcapsoftware.com
- Localization
- Flare supports Unicode, double-byte, Cyrillic, and right-to-left languages, including Hebrew, Arabic, and Persian.Read 29 Sep 2026 · madcapsoftware.com
- Platform requirement
- MadCap documentation states that Flare Desktop requires Microsoft Windows; Flare Online provides browser-based authoring and review.Read 29 Sep 2026 · kb.madcapsoftware.com
- Publishing
- Flare publishes to multiple formats, including responsive HTML5, high-end print, Microsoft PowerPoint, PDF, Word, SCORM, and more.Read 29 Sep 2026 · madcapsoftware.com
- Reusable content
- Topic-based authoring and single-sourcing let teams reuse topics across different versions and output formats.Read 29 Sep 2026 · madcapsoftware.com
- Security certification
- MadCap’s About page displays a SOC 2 Type II Certified designation.Read 29 Sep 2026 · madcapsoftware.com
- Support and training
- The Desktop Starter plan lists free introductory training and unlimited technical support; Flare Online subscriptions include unlimited support and upgrades.Read 29 Sep 2026 · madcapsoftware.com
Plans and prices
Strong points and limits
Strong points
- Reuse topics across versions and output formats
- Publishes to HTML5, PDF, Word, SCORM, and more
- Imports Word, Excel, Confluence, FrameMaker, RoboHelp, and DITA
- Flare Online supports browser-based review and collaboration
- Free 30-day trial without a credit card
Limits
- Starter costs $3,150 a year
- Flare Desktop requires Microsoft Windows
- No free plan
Who it suits
Flare is intended for technical communicators, knowledge managers, documentation teams, and content developers. Its reuse, import, collaboration, and publishing tools suit teams producing documentation in multiple formats or languages.
Verdict
Flare combines content reuse, importing, collaboration, and multi-format publishing for documentation teams. Check the Windows requirement for desktop authoring and the Starter price; Flare Online plans have no listed prices.
Where Specifiction places it
- Help Authoring Tools#9 of 298.0
- Knowledge base software#67 of 1388.1
- Technical Documentation Software#19 of 378.0
- Technical Writing Platforms#15 of 278.1