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SPECIFICTION
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MRI Engage CRM

mrisoftware.com

Web
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Spec score 7.0 #18 of 25 in Property Leasing Software

What it is

MRI Engage CRM is a web-based hub for multifamily leasing and resident engagement, following leads from first inquiry through renewal. It keeps prospect and resident interactions on one record and tracks application progress. Task-driven workflows prioritize and reorder work as calls and messages arrive, while one-to-one and one-to-many messaging share a consolidated view. An AI voice agent answers and logs calls, handles routine questions, and escalates emergencies or exceptions to a person. Guest cards synchronize in real time with MRI PMX Residential Management, keeping leads current in both systems; MRI also lists compatibility with property-management systems including Yardi. Engage Protect screening, Engage Pay rent payments, and Engage Apply leasing and resident portals are presented as connected products. MRI estimates implementation, onboarding, and training at approximately 60 to 90 days, depending on property count and capabilities. Pricing is on request, with tailored demos and information requests available.

Spec sheet

Purpose
MRI Engage CRM is a multifamily leasing and resident engagement hub covering leads from inquiry through renewal.Read 8 Oct 2026 · mrisoftware.com
Intended users
MRI describes the CRM as designed for multifamily leasing teams that capture inquiries, convert prospects into leases, and engage residents through renewal.Read 8 Oct 2026 · mrisoftware.com
Support
MRI lists Engage CRM support by phone on weekdays and weekends, with hours of 8:00 AM to 8:00 PM ET Monday through Friday and 10:00 AM to 6:00 PM ET Saturday and Sunday.Read 8 Oct 2026 · mrisoftware.com
Access
MRI provides an Engage CRM sign-in page with email-based sign-in.Read 8 Oct 2026 · login.engagecrm.cloud.mrisoftware.com
AI call handling
Its AI leasing agent answers, logs, and escalates calls 24/7, handling routine questions and escalating emergencies and exceptions to a person.Read 8 Oct 2026 · mrisoftware.com
AI voice agent
Its AI voice agent answers and logs calls, handles routine questions, and escalates emergencies and exceptions to a person.Read 8 Oct 2026 · mrisoftware.com
Company background
MRI Software says it was founded in 1971 and is headquartered outside Cleveland, Ohio.Read 8 Oct 2026 · mrisoftware.com
Implementation
MRI estimates implementation, onboarding, and training take approximately 60 to 90 days, depending on property count and additional capabilities.Read 8 Oct 2026 · mrisoftware.com
Integration
Guest cards sync in real time with MRI PMX Residential Management, keeping leads created or updated in either system current in both.Read 8 Oct 2026 · mrisoftware.com
Lead records
The CRM keeps interactions from first inquiry through renewal on one record and tracks each prospect’s application progress.Read 8 Oct 2026 · mrisoftware.com
Leasing workflows
Task-driven workflows prioritize and reprioritize work as calls and messages arrive, with one-to-one and one-to-many messaging in a consolidated view.Read 8 Oct 2026 · mrisoftware.com
Messaging
The CRM supports one-to-one and one-to-many messaging in a consolidated view.Read 8 Oct 2026 · mrisoftware.com
MRI integration
Guest cards sync with MRI PMX Residential Management in real time, keeping leads created or updated in either system current in both.Read 8 Oct 2026 · mrisoftware.com
Other property systems
MRI says Engage CRM works with a variety of property management systems, including MRI and Yardi.Read 8 Oct 2026 · mrisoftware.com
Pricing
The product page offers a tailored demo and information request but does not state a price.Read 8 Oct 2026 · mrisoftware.com
Pricing and demo
The product page invites visitors to request information or book a custom demo and does not state a price.Read 8 Oct 2026 · mrisoftware.com
Related products
MRI presents Engage Protect screening, Engage Pay rent payments, and Engage Apply leasing and resident portals as connected parts of its front-office suite.Read 8 Oct 2026 · mrisoftware.com
Unified record
The CRM keeps prospect and resident interactions on one record and tracks each prospect’s progress through the application.Read 8 Oct 2026 · mrisoftware.com
Workflows
Task-driven workflows prioritize what needs attention and reorder as calls and messages arrive.Read 8 Oct 2026 · mrisoftware.com

Strong points and limits

Strong points

  • Maintains a unified prospect record
  • AI agent handles and escalates calls
  • Real-time MRI PMX synchronization
  • Supports one-to-one and broadcast messaging
  • Includes leasing and resident suite products

Limits

  • Pricing is available only on request
  • Implementation may take 60 to 90 days
  • AI escalates emergencies to a person

Who it suits

It is designed for multifamily leasing teams managing inquiries, applications, leases, and resident engagement through renewal. Web access and property-system synchronization support centralized workflows.

Verdict

MRI Engage CRM brings lead history, messaging, call handling, workflow prioritization, and property-system synchronization into one multifamily front-office hub. Teams should plan for the stated implementation window and request a tailored price.

Where Specifiction places it

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