nudge

Spec sheet

Purpose

nudge is an impartial financial education platform that combines behavioral psychology, data, and personalized education to help people build financial skills and knowledge.Read 8 Oct 2026 · nudge-global.com

Integrations

The platform integrates with HR technology and benefits providers including SAP SuccessFactors, Oracle, and Workday, and supports API data transfers and SAML2 or other SSO configurations.Read 8 Oct 2026 · nudge-global.com

Security

The company says data it holds is encrypted in transit and at rest, and that it holds the minimum data possible.Read 8 Oct 2026 · nudge-global.com

Support

Programs can include benefits education, internal communication campaign toolkits, live masterclasses, and one-to-one coaching.Read 8 Oct 2026 · nudge-global.com

Headquarters

London, United KingdomRead 23 Sep 2026 · nudge-global.com

Founded

2013Read 23 Sep 2026 · nudge-global.com

Accessibility

The platform states that it complies with WCAG 2.2 AA and has accessibility improvements developed with the Royal National Institute of Blind People.Read 8 Oct 2026 · nudge-global.com

Certifications

The trust center lists ISO/IEC 27001, ISO/IEC 42001, and Cyber Essentials certifications.Read 8 Oct 2026 · trust.nudge-global.com

Communication channels

Employees can receive nudges through email, SMS, WhatsApp, and Microsoft Teams.Read 8 Oct 2026 · nudge-global.com

Company history

The company says the idea became nudge in 2013, after founders Jeremy Beament and Tim Perkins identified a need for trusted personal finance support.Read 8 Oct 2026 · nudge-global.com

Education content

Nudge says its in-house personal finance experts research, curate, design, and publish its in-country financial and benefits education.Read 8 Oct 2026 · nudge-global.com

HQ and support contact

The company lists its global HQ at FORA, 6-8 Greencoat Place, London SW1P 1PL, and provides support at [email protected].Read 8 Oct 2026 · nudge-global.com

Impartiality

The company says it does not sell financial products or services and provides education without product or provider bias.Read 8 Oct 2026 · nudge-global.com

Key features

Features include personalized prompts and reminders, an AI money coach, financial health checkups, a personalized live feed, and money management tools.Read 8 Oct 2026 · nudge-global.com

Notable usage limit

Nudges are sent on average 10 to 15 times a year, depending on individual information, local legislative and economic changes, and how the employer uses nudge for benefits education.Read 8 Oct 2026 · nudge-global.com

Personalized guidance

The platform adapts financial education to each employee’s location, life stage, goals, and benefits.Read 8 Oct 2026 · nudge-global.com

Who it serves

Individuals access nudge through an organization that sponsors it for its employees.Read 8 Oct 2026 · nudge-global.com

Plans and prices

Every nudge plan and price →

Where Specifiction places it

• Employee Financial Wellness Software#18 of 287.3
• Financial Wellness Software#21 of 267.1