Ballpark From $125/mo 9.2 Visit 
Optimal Workshop
optimalworkshop.com
Spec sheet
- Purpose
- Optimal is a user insights platform for discovering, validating, and continuously optimizing user experiences.Read 2 Oct 2026 · optimalworkshop.com
- Audience
- The company describes the platform as serving product, design, and research teams, and says it is intended to make research accessible to everyone on a team.Read 2 Oct 2026 · optimalworkshop.com
- Trial
- The free 7-day trial requires no credit card and offers unlimited studies, with results viewable from the first two participants.Read 2 Oct 2026 · optimalworkshop.com
- Integrations
- Listed integrations include Figma, Google sign-in, Okta, Zoom, Google Meet, Microsoft Teams, Google Calendar, Outlook, Slack, Miro, FigJam, Mural, Notion, Confluence, Jira, and Linear.Read 2 Oct 2026 · optimalworkshop.com
- Support
- Enterprise includes dedicated onboarding and setup plus a dedicated Customer Success Manager.Read 2 Oct 2026 · optimalworkshop.com
- Headquarters
- Wellington, New ZealandRead 28 Sep 2026 · optimalworkshop.com
- AI tools
- AI features include insights and summaries, thematic analysis, highlight reels, AI moderated questions, automated transcripts, and PII redaction.Read 2 Oct 2026 · optimalworkshop.com
- Analysis
- Analytics include automated analysis and visualizations, sentiment analysis, clickmaps and heatmaps, recordings, user paths, and data downloads.Read 2 Oct 2026 · optimalworkshop.com
- API and MCP
- Optimal offers an MCP connection to AI tools including Claude, ChatGPT, Copilot, and Cursor, and an API for Enterprise customers.Read 2 Oct 2026 · optimalworkshop.com
- Data protection
- The security page says data is hosted on AWS in the USA, transmitted over HTTPS with TLS 1.2, and encrypted at rest with AES-256.Read 2 Oct 2026 · optimalworkshop.com
- Plan security difference
- The Starter plan lists SOC II / GDPR compliance, while Enterprise adds enterprise-grade security and administrator controls.Read 2 Oct 2026 · optimalworkshop.com
- Recruitment
- Recruitment options include inviting your own participants, an on-demand panel, moderated and unmoderated recruitment, and specialist recruitment services.Read 2 Oct 2026 · optimalworkshop.com
- Recruitment pricing
- The pricing page says standard recruitment costs 1 credit per participant and managed recruitment pricing varies with requirements.Read 2 Oct 2026 · optimalworkshop.com
- Research methods
- The platform includes usability and prototype testing, live site testing, surveys, interviews, first-click testing, card sorting, and tree testing.Read 2 Oct 2026 · optimalworkshop.com
- Security certifications
- The security page states that Optimal is Cyber Essentials certified, ISO/IEC 27001 and ISO/IEC 27701 certified, and SOC 2 Type II compliant.Read 2 Oct 2026 · optimalworkshop.com
Plans and prices
Starter $199 a month Billed annually 5 studies launched per year · unlimited seats · unlimited participant responses per study · all tools and study types Read 2 Oct 2026 · optimalworkshop.com
Enterprise Priced on request Custom pricing Custom study bundles · unlimited seats · unlimited participant responses per study · all tools and study types · multiple workspaces and private projects · administrator controls · usage reports Read 2 Oct 2026 · optimalworkshop.com
Where Specifiction places it
- User Testing#10 of 258.0
- User Experience Software#14 of 338.0
- UX Research Software#13 of 297.9
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