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PlayMaker

playmaker-software.com

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Visit playmaker-software.com
Spec score 7.0 #17 of 20 in Event Sponsorship Management Software

What it is

PlayMaker is a web-based platform for managing sports sponsorships and activations for rights holders, brands and agencies. It tracks assets, inventory, deal pipelines, activations, deliverables and performance metrics across the sponsorship lifecycle. AI Contract Upload extracts assets and obligations from sponsorship agreements, while live inventory updates support deal proposals. Ask PlayMaker lets users query partnership data in natural language. Rights holders can use Accounts/CRM, Sales Portal and Activation Hub modules. Brand users can upload finalized contracts, create campaigns from available assets and manage creative approvals. Listed integrations are Salesforce, QuickBooks, Asana, Wrike and Digideck. PlayMaker is cloud-based, with secure hosting and backups. The company says data is encrypted and backed up, follows GDPR, CCPA and other leading privacy standards, and does not sell user data. Customers retain ownership of uploaded data. PlayMaker handles onboarding, which it says takes one week with no manual data entry required. All plans include live support, ongoing training and access to the customer-success team. Pricing is on request, tailored to organisation size and needs.

Spec sheet

Product
PlayMaker is an AI-powered sports sponsorship and activation platform for rights holders, brands, and agencies.Read 1 Oct 2026 · playmaker-software.com
Integrations
The current integrations listed are Salesforce, QuickBooks, Asana, Wrike, and Digideck.Read 1 Oct 2026 · playmaker-software.com
Security
The FAQ states that all data is encrypted and backed up, with GDPR and other major data-protection compliance.Read 1 Oct 2026 · playmaker-software.com
Support
All plans include live support, ongoing training, and access to the customer-success team.Read 1 Oct 2026 · playmaker-software.com
Headquarters
New York, NY, United StatesRead 23 Sep 2026 · playmaker-software.com
Ask PlayMaker
Ask PlayMaker is a conversational AI engine that provides access to partnership data through natural-language questions.Read 1 Oct 2026 · playmaker-software.com
Brand workflow
Brand users can upload finalized contracts, generate campaigns from available assets, and manage creative approvals.Read 1 Oct 2026 · playmaker-software.com
Contract extraction
AI Contract Upload extracts assets and obligations from sponsorship agreements automatically.Read 1 Oct 2026 · playmaker-software.com
Data ownership
Customers retain ownership of the data they upload to PlayMaker.Read 1 Oct 2026 · playmaker-software.com
Hosting
PlayMaker is cloud-based with secure hosting infrastructure, backups, and global access.Read 1 Oct 2026 · playmaker-software.com
Lifecycle management
The platform tracks assets, inventory, deal pipelines, activations, deliverables, and performance metrics across the sponsorship lifecycle.Read 1 Oct 2026 · playmaker-software.com
Modules
Rights holders get Accounts/CRM, Sales Portal, and Activation Hub modules.Read 1 Oct 2026 · playmaker-software.com
Onboarding
Customer onboarding is handled by PlayMaker and is stated to take one week with no manual data entry required.Read 1 Oct 2026 · playmaker-software.com
Privacy compliance
PlayMaker states that it adheres to GDPR, CCPA, and other leading data-privacy standards and does not sell user data.Read 1 Oct 2026 · playmaker-software.com
Sales proposals
PlayMaker provides live inventory updates for building deal proposals.Read 1 Oct 2026 · playmaker-software.com

Plans and prices

Custom Priced on request pricing tailored to organization size and needs Read 1 Oct 2026 · playmaker-software.com

Every PlayMaker plan and price →

Strong points and limits

Strong points

  • Tracks sponsorship activity across its lifecycle.
  • Extracts assets and obligations from agreements.
  • Ask PlayMaker supports natural-language data queries.
  • All plans include live support and ongoing training.
  • Customers retain ownership of uploaded data.

Limits

  • Pricing is on request.
  • Onboarding is stated to take one week.

Who it suits

PlayMaker is aimed at rights holders, brands and agencies managing sports sponsorships and activations. Its distinct modules support rights-holder sales and activation workflows as well as brand campaign and creative approval work.

Verdict

PlayMaker brings sponsorship inventory, contracts, campaigns and performance tracking into one platform.

Where Specifiction places it

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