SponsorFlo

What it is

Spec sheet

What it does

SponsorFlo is sponsorship-management software for organizations selling sponsorship inventory and brands buying it, covering prospecting through renewal in one workspace.Read 15 Oct 2026 · sponsorflo.ai

Purpose

SponsorFlo is AI sponsorship management software for teams, events, nonprofits, and brands that sell or buy sponsorships.Read 29 Sep 2026 · sponsorflo.ai

Integrations

The integrations page lists SendGrid, Twilio, Google Workspace, Microsoft 365, Zapier, Asana, Outlook, Google Calendar, QuickBooks Online, and RocketReach.Read 29 Sep 2026 · sponsorflo.ai

Security

The privacy policy says data is encrypted in transit and at rest using AES-256 and describes role-based access controls, multi-factor authentication, and 24/7 security monitoring.Read 29 Sep 2026 · sponsorflo.ai

Support

Email support typically replies within one business day, while Ask Flo answers workspace questions immediately for signed-in users.Read 15 Oct 2026 · sponsorflo.ai

Headquarters

SponsorFlo describes its team as remote-first and global.Read 29 Sep 2026 · sponsorflo.ai

Founded

SponsorFlo says it was founded in 2023 to give sponsorship sellers a purpose-built platform.Read 29 Sep 2026 · sponsorflo.ai

Agreement editor and signatures

SponsorFlo includes an agreement editor with approvals and signature requests.Read 15 Oct 2026 · sponsorflo.ai

Agreement extraction

AI extracts terms, billing schedules, and deliverables from uploaded PDF or Word contracts, turning deliverables into trackable items.Read 29 Sep 2026 · sponsorflo.ai

AI agreement extraction

Uploaded signed PDF or Word agreements are analyzed to extract terms and deliverables for review.Read 15 Oct 2026 · sponsorflo.ai

AI assistant

Flo answers questions about workspace deals, contacts, agreements, deliverables and inventory, and can draft emails or move deals when asked.Read 15 Oct 2026 · sponsorflo.ai

AI data policy

SponsorFlo states that personal data is not used to train models and that humans oversee AI recommendations.Read 15 Oct 2026 · sponsorflo.ai

AI deck builder

Deck Studio creates branded sponsorship decks from inventory and brand identity, including sponsor-logo mockups on asset photos.Read 15 Oct 2026 · sponsorflo.ai

AI decks

Deck Studio builds branded sponsorship decks from inventory and brand identity, with sponsor logo mockups on asset photos.Read 29 Sep 2026 · sponsorflo.ai

Brand workspace

Brand HQ gives brand partnership teams a portfolio view of sponsored properties, deliverables, proof, renewals, and ROI metrics.Read 29 Sep 2026 · sponsorflo.ai

Company headquarters and size

Crunchbase lists headquarters in Little Silver, New Jersey, United States, with 1–10 employees.Read 15 Oct 2026 · crunchbase.com

Company legal name

Crunchbase lists Equitiful LLC as SponsorFlo AI's legal name and SponsorFlo AI as an alternate name.Read 15 Oct 2026 · crunchbase.com

Credit limitation

Included AI credits refresh monthly and do not carry over, while purchased credits do; new decks cost 5 credits and AI images cost 1.Read 15 Oct 2026 · sponsorflo.ai

CRM limitation

SponsorFlo says it runs alongside a company CRM; its HubSpot connection can push website form leads to HubSpot but does not pull HubSpot deals or keep two CRMs in sync.Read 29 Sep 2026 · sponsorflo.ai

Deliverable tracking

Each contracted deliverable can have status, due date, priority and proof attachments, with overdue alerts.Read 15 Oct 2026 · sponsorflo.ai

Documentation

The help center documents setup, decks, outreach, agreements, deliverables, measurement, renewals, Flo and billing, with an approximately 11-minute getting-started path.Read 15 Oct 2026 · sponsorflo.ai

Email and calendar integrations

Gmail, Google Calendar, Outlook and Microsoft 365 can thread sponsor communications and sync meetings.Read 15 Oct 2026 · sponsorflo.ai

Founder and founded year

SponsorFlo's about page says it was founded in 2021 and identifies Jeff McDowell as founder and CEO.Read 15 Oct 2026 · sponsorflo.ai

Free access

The site says users can explore a demo account before subscribing; exploring as a property or brand requires no email, while the guided live demo asks for a work email.Read 29 Sep 2026 · sponsorflo.ai

Funding status

Crunchbase categorizes SponsorFlo AI as a private pre-seed company and shows one funding round, with amounts obscured.Read 15 Oct 2026 · crunchbase.com

Independent product description

TrustRadius describes SponsorFlo as covering prospecting, proposal generation, contract execution, deliverable verification, invoicing and renewal analytics for sellers and corporate sponsors.Read 15 Oct 2026 · trustradius.com

Independent review coverage

G2 says there are not enough SponsorFlo reviews to provide buying insight, so repeated user praise or complaints are not available there.Read 15 Oct 2026 · g2.com

Inventory management

Users can store sellable assets with categories, tiers, prices, availability, photos and packages, including CSV import.Read 15 Oct 2026 · sponsorflo.ai

Licence and hosting

Terms describe SponsorFlo as proprietary, multi-tenant SaaS and reserve ownership of its code, APIs, infrastructure and documentation to Equitiful LLC.Read 15 Oct 2026 · sponsorflo.ai

Limit: CRM scope

SponsorFlo says it works alongside a company's CRM for sponsorship-specific workflow, so it is not positioned as a universal CRM replacement.Read 15 Oct 2026 · sponsorflo.ai

Limit: public API documentation

The integrations page links an API Documentation item, but the opened destination resolves to the general help center and exposes no public API reference or SDK details.Read 15 Oct 2026 · sponsorflo.ai

Native API integrations

The maker says listed integrations connect through native APIs and OAuth, with connected inbox and QuickBooks passwords not stored by SponsorFlo.Read 15 Oct 2026 · sponsorflo.ai

Notable news

A May 27, 2026 announcement reported SponsorFlo AI's launch of an agentic platform covering prospecting, proposals, contracts and fulfillment verification.Read 15 Oct 2026 · markets.financialcontent.com

Other integrations

SendGrid, Mailgun, RocketReach and HubSpot are supported; HubSpot receives website, demo and download leads as contacts and companies.Read 15 Oct 2026 · sponsorflo.ai

Partner portal

Sponsors can use a shared portal link to view their deliverables and attached proof.Read 15 Oct 2026 · sponsorflo.ai

Payments

Stripe Connect supports card and ACH sponsorship payments, invoice drafts and payment status on agreements.Read 15 Oct 2026 · sponsorflo.ai

Payments and accounting

SponsorFlo supports Stripe payment collection and two-way QuickBooks Online sync for customers, invoices, and payments.Read 29 Sep 2026 · sponsorflo.ai

Pipeline CRM

The platform tracks organizations, contacts and deals with stages, values, expected close dates, owners, win rate and activity.Read 15 Oct 2026 · sponsorflo.ai

Privacy and AI

SponsorFlo's privacy policy states that personal data is not used to train models and that human oversight applies to AI recommendations.Read 29 Sep 2026 · sponsorflo.ai

QuickBooks integration

QuickBooks Online synchronizes sponsor customers, invoices and payments in both directions, including webhook updates and accounting mappings.Read 15 Oct 2026 · sponsorflo.ai

Rating on G2

0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · g2.com

Rating on TrustRadius

No user rating or review count is displayed on the opened SponsorFlo profile; the page lists a starting price of $299 per month.Read 15 Oct 2026 · trustradius.com

Renewal AI

Within 90 days of agreement expiry, SponsorFlo scores renewal likelihood from fulfillment and contract data and recommends next-year pricing.Read 15 Oct 2026 · sponsorflo.ai

Security controls

The privacy policy states AES-256 encryption at rest and in transit, role-based access, multifactor authentication, continuous monitoring and regular audits.Read 15 Oct 2026 · sponsorflo.ai

Terms limitation

The terms disclaim warranties, cap cumulative liability at fees paid in the prior six months and allow user-data deletion after a 10-day post-termination grace period.Read 15 Oct 2026 · sponsorflo.ai

Tracked proposals

Decks can be shared as tracked links that record sponsor views and keep version history.Read 15 Oct 2026 · sponsorflo.ai

Video ROI

Video ROI detects sponsor logos and spoken mentions in YouTube, Instagram, TikTok and X content and estimates media value.Read 15 Oct 2026 · sponsorflo.ai

Video ROI limitation

The maker cautions that video media value is an estimate based on submitted clips, not audited broadcast or league-wide measurement.Read 15 Oct 2026 · sponsorflo.ai

Workflow

It connects sponsor research, a deal pipeline, pitch decks, agreements, deliverables, payments, and renewals in one workspace.Read 29 Sep 2026 · sponsorflo.ai

Plans and prices

Every SponsorFlo plan and price →

Strong points and limits

Who it suits

Verdict

Where Specifiction places it

• Event Sponsorship Management Software#4 of 208.0