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SPECIFICTION
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Ploy

ploy.ai

From $50/mo Free plan Web
Visit ploy.ai
Spec score 7.6 #15 of 30 in Account-Based Marketing Software

What it is

Ploy is a web marketing platform for creating websites and running growth workflows. Its AI website builder is aimed at marketers designing, building, launching, and maintaining websites. Ploy says its agents can write content, address website issues, and run experiments automatically. Its Web, Grow, and Ads engines cover website optimization, visitor identification and outreach, and ad creation and attribution. Prebuilt PloyBooks strategies can run on a schedule, begin from an event, or be initiated by Ploy. Listed integrations include HubSpot, Attio, Google Analytics 4, Google Search Console, GitHub, Slack, and Semrush. Account features include CRM target-account lists, named-account visitor identification, and engagement reporting. Building, editing, image and code generation, documents, planning, and visitor enrichment draw on a shared credit balance. Ploy says customer data is not used to train AI models on any plan, including Free. The Free tier is free and includes 500 credits per day, up to 2,000 maximum. Starter is $50 a month; self-serve plans are month-to-month and can be upgraded or downgraded anytime.

Spec sheet

Product
Ploy describes itself as a marketing platform that turns a website into a growth engine.Read 2 Oct 2026 · ploy.ai
Audience
Ploy presents its product for startups, agencies, and enterprise teams.Read 2 Oct 2026 · ploy.ai
Integrations
Listed integrations include HubSpot, Attio, Google Analytics 4, Google Search Console, GitHub, Slack, and Semrush.Read 2 Oct 2026 · ploy.ai
Security
The Enterprise plan includes SOC 2 Type II, while SSO / SAML is marked coming soon.Read 2 Oct 2026 · ploy.ai
Headquarters
San Francisco and New York, United StatesRead 28 Sep 2026 · ploy.ai
Automation
Ploy says its agents write content, fix website issues, and run experiments automatically.Read 2 Oct 2026 · ploy.ai
Billing
The pricing page says self-serve plans are month-to-month and can be upgraded or downgraded anytime.Read 2 Oct 2026 · ploy.ai
Data use
Ploy says it does not use customer data to train AI models on any plan, including Free.Read 2 Oct 2026 · ploy.ai
Free access
The Free tier is $0/mo, requires no credit card, and includes a daily credit allotment.Read 2 Oct 2026 · ploy.ai
Growth tools
Its Web, Grow, and Ads engines cover website optimization, visitor identification and outreach, and ad creation and attribution.Read 2 Oct 2026 · ploy.ai
Limits
Ploy uses a shared credit balance for building, editing, image and code generation, documents, planning, and visitor enrichment.Read 2 Oct 2026 · ploy.ai
Scheduled workflows
PloyBooks are prebuilt growth strategies that can run on a schedule, start from an event, or be initiated by Ploy.Read 2 Oct 2026 · ploy.ai
Website building
Ploy offers an AI website builder for marketers to design, build, launch, and maintain websites.Read 2 Oct 2026 · ploy.ai

Plans and prices

Free Free $0/mo 500 credits / day (2,000 max) · custom domains · Google Workspace integrations · GitHub sync Read 2 Oct 2026 · ploy.ai
Starter $50 a month $50/mo 4,000 credits / month · 1 custom domain · enriched traffic data (Preview) · Google Workspace and GitHub sync Read 2 Oct 2026 · ploy.ai
Pro $300 a month $300/mo 24,000 credits / month · 5 custom domains · 1,000 visitor enrichments / month · HubSpot and Attio integrations Read 2 Oct 2026 · ploy.ai
Enterprise Priced on request Custom Custom credit volume · Salesforce CRM integration · white-glove onboarding · SOC 2 Type II · SSO / SAML coming soon Read 2 Oct 2026 · ploy.ai

Every Ploy plan and price →

Strong points and limits

Strong points

  • Free tier includes daily credits
  • Self-serve plans are month-to-month
  • Integrates with HubSpot, Attio, and analytics tools
  • Customer data is not used to train AI models

Limits

  • Uses a shared credit balance across activities
  • Available on web only
  • SSO / SAML is marked coming soon

Who it suits

It suits startups, agencies, and enterprise teams seeking website and growth workflows. Marketers can use its builder, while account-oriented teams can use target-account and engagement features.

Verdict

Ploy brings website building, optimization, outreach, and advertising workflows together, with a free tier and month-to-month self-serve plans. Credit use is shared across several activities, and SSO / SAML is not yet available.

Where Specifiction places it

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