PureSMS

Spec sheet

What it does

PureSMS provides business-to-person SMS through a web portal and programmable REST API.Read 15 Oct 2026 · puresms.uk

Product

PureSMS provides business-to-person SMS through a web portal and API.Read 7 Oct 2026 · puresms.uk

API

PureSMS offers a high-performance REST API for integrating its features into other systems.Read 7 Oct 2026 · puresms.uk

Integrations

PureSMS offers direct API integration and no-code connections through Zapier.Read 15 Oct 2026 · puresms.uk

Support

PureSMS says 56% of support requests are solved within 15 minutes and 68% within 30 minutes, seven days a week, without paid support tiers.Read 15 Oct 2026 · puresms.uk

Analytics

The portal provides campaign analytics and reports.Read 15 Oct 2026 · puresms.uk

API batch limit

The Swagger API documents batch sending with a maximum of 15,000 SMS per batch.Read 15 Oct 2026 · api.puresms.uk

API operations

The public API exposes client, credit, usage, ping, single-send, batch-send and cost endpoints.Read 15 Oct 2026 · api.puresms.uk

Branded sender

The service supports sending with a company name as the sender ID.Read 15 Oct 2026 · puresms.uk

Bulk import

Excel and CSV files can be uploaded for mass messaging.Read 15 Oct 2026 · puresms.uk

Campaign tools

Users can import Excel or CSV files, manage contact lists, and track campaigns with analytics and reports.Read 7 Oct 2026 · puresms.uk

Community PHP SDK

A third-party PHP package is available through Composer, but PureSMS says it does not support that library.Read 15 Oct 2026 · puresms.uk

Company founding

LinkedIn lists Cedita as founded in 2008.Read 15 Oct 2026 · uk.linkedin.com

Company identity

LinkedIn identifies Cedita as the software company behind PureSMS, with 11–50 employees and Manchester headquarters.Read 15 Oct 2026 · uk.linkedin.com

Contact management

Contacts can be stored and separated into marketing lists.Read 15 Oct 2026 · puresms.uk

Delivery performance

The developer page claims about 40 ms API completion time, 99.99% uptime and sub-second average handset delivery.Read 15 Oct 2026 · puresms.uk

Developer package evidence

NuGet lists a Cedita.PureSms.Client package targeting .NET Standard 2.0 and .NET Framework 4.7.2, last updated in May 2021.Read 15 Oct 2026 · nuget.org

Documentation depth

Developer documentation includes request and response schemas, webhook payloads, SDK references and code examples.Read 15 Oct 2026 · the.divergent.guide

Fraud controls

Controls include sender KYC, verified Sender IDs, traffic monitoring, scam-URL blocking and human review of suspected scams.Read 15 Oct 2026 · puresms.uk

Hosting

The provider states that the platform, API and storage are hosted in the European Union.Read 15 Oct 2026 · puresms.uk

Intended customers

The site describes the product as enterprise-grade messaging for small businesses and also presents an enterprise option for larger companies or the public sector.Read 7 Oct 2026 · puresms.uk

Legal corporate record

Companies House lists DIVERGENT GROUP LTD as an active private company incorporated on 20 May 2016.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk

Licence

The reviewed maker pages and NuGet listing do not state an open-source licence; the service is presented as a hosted commercial product.Read 15 Oct 2026 · puresms.uk

Limit: international pricing

International SMS prices differ by destination rather than using the UK flat rate.Read 15 Oct 2026 · puresms.uk

Limit: message segmentation

Messages over 160 GSM characters or 70 Unicode characters are split into multiple billable SMS parts.Read 15 Oct 2026 · puresms.uk

Limit: review evidence

GetApp and Software Advice list no user reviews, so those directories provide no recurring user complaints or praise.Read 15 Oct 2026 · getapp.com

Long messages

Messages can be concatenated up to 900 characters or automatically split for unlimited length.Read 15 Oct 2026 · puresms.uk

Mail merge

Templates can substitute recipient details such as names or order numbers.Read 15 Oct 2026 · puresms.uk

Messaging

The portal supports individual, bulk, and mail-merged SMS, plus scheduled messages.Read 7 Oct 2026 · puresms.uk

Online sending

The portal sends individual, bulk and mail-merged SMS messages.Read 15 Oct 2026 · puresms.uk

Optional number cost

The pricing page lists a Virtual Mobile Number at £10/mo for two-way messaging.Read 7 Oct 2026 · puresms.uk

Ownership transition

The divergent website says PureSMS has been rebuilt as Connect and Cedita now operates as divergent Studio.Read 15 Oct 2026 · divergent.group

Praise: support and setup

Trustpilot reviewers describe fast setup, straightforward API integration, responsive support, competitive pricing and reliable service.Read 15 Oct 2026 · uk.trustpilot.com

Pricing limits

SMS is billed per segment; messages longer than 160 GSM characters or 70 Unicode characters are split into segments.Read 7 Oct 2026 · puresms.uk

Privacy and sender checks

The maker says it complies with UK and EU GDPR and validates customers' PECR compliance as part of sender checks.Read 7 Oct 2026 · puresms.uk

Privacy compliance

The company says it follows UK and EU GDPR and checks customer PECR compliance during sender checks.Read 15 Oct 2026 · puresms.uk

Rating on GetApp

0 out of 5 from 0 reviewsRead 15 Oct 2026 · getapp.com

Rating on Software Advice

0 out of 5 from 0 reviewsRead 15 Oct 2026 · softwareadvice.co.uk

Rating on Trustpilot

3.8 out of 5 from 2 reviewsRead 15 Oct 2026 · uk.trustpilot.com

Scheduling

Users can schedule messages for a specified date and time.Read 15 Oct 2026 · puresms.uk

SDKs

Developer pages document first-class .NET and Node.js SDKs plus a NuGet package named Divergent.Connect.Read 15 Oct 2026 · puresms.uk

Security certifications

PureSMS states that its information security, quality and business continuity systems are certified to ISO 27001, ISO 9001 and ISO 22301.Read 15 Oct 2026 · puresms.uk

System requirements

The product is delivered as a web portal and API; no desktop or mobile installation requirement is stated on the maker pages.Read 15 Oct 2026 · puresms.uk

Throttling

Senders can rate-limit large campaigns, such as 500 messages every 30 minutes.Read 15 Oct 2026 · puresms.uk

Two-way SMS

Replies and automated responses are supported through virtual mobile numbers.Read 15 Oct 2026 · puresms.uk

Webhooks

Inbound replies and delivery receipts can be pushed by signed HMAC webhooks with retries.Read 15 Oct 2026 · puresms.uk

Plans and prices

Every PureSMS plan and price →

Where Specifiction places it

• Nonprofit Text Messaging Software#5 of 278.6