Best Qualtrics Alternatives in 2026
Updated
20 tools from web analytics tools ranked against Qualtrics on the same published basis.
- 1Qualtrics vs Zoho Apptics
- 2Qualtrics vs PostHog
- 3Qualtrics vs Matomo
- 4Qualtrics vs Visitor Analytics (TWIPLA)
- 5Qualtrics vs OpenPanel
- 6Qualtrics vs Amplitude
- 7Qualtrics vs Heap
- 8Qualtrics vs Contentsquare
- 9Qualtrics vs Mixpanel
- 10Qualtrics vs Hitsteps
- 11Qualtrics vs Google Analytics
- 12Qualtrics vs Usermaven
- 13Qualtrics vs Jetpack Stats
- 14Qualtrics vs Simple Analytics
- 15Qualtrics vs MonsterInsights
- 16Qualtrics vs Statable
- 17Qualtrics vs Plausible Analytics
- 18Qualtrics vs KISSmetrics
- 19Qualtrics vs Snowplow
- 20Qualtrics vs Triple Whale
Qualtrics alternatives compared
| # | Tool | Score | Free plan | From | Runs on |
|---|---|---|---|---|---|
| 1 | Zoho Apptics | 9.3 | Free plan | Free | Android, API, iOS, Linux, Mac, Web, Windows |
| 2 | PostHog | 9.0 | Free plan | Free | Android, API, iOS, Linux, Mac, self-hosted, Web, Windows |
| 3 | Matomo | 8.3 | Free plan | €275/mo | API, self-hosted |
| 4 | Visitor Analytics (TWIPLA) | 8.3 | Free plan | $2.99/mo | API |
| 5 | OpenPanel | 8.2 | No | $2.08/mo | Android, API, iOS, self-hosted, Web |
| 6 | Amplitude | 8.1 | Free plan | Free | API |
| 7 | Heap | 8.1 | Free plan | Free | API |
| 8 | Contentsquare | 8.1 | Free plan | Free | API |
| 9 | Mixpanel | 8.0 | Free plan | $120/mo | API |
| 10 | Hitsteps | 7.9 | Free plan | $4.99/mo | API |
| 11 | Google Analytics | 7.8 | No | — | API |
| 12 | Usermaven | 7.8 | No | $49/mo | API, self-hosted, Web |
| 13 | Jetpack Stats | 7.7 | Free plan | Free | API |
| 14 | Simple Analytics | 7.7 | Free plan | Free | API |
| 15 | MonsterInsights | 7.7 | Free plan | $16.58/mo | Web |
| 16 | Statable | 7.7 | No | $9/mo | API |
| 17 | Plausible Analytics | 7.6 | No | $9/mo | API |
| 18 | KISSmetrics | 7.6 | Free plan | $99/mo | API |
| 19 | Snowplow | 7.5 | No | — | API |
| 20 | Triple Whale | 7.5 | Free plan | Free | — |
Make your tool an alternative to Qualtrics
See the priceThe sponsored alternative slot on this page is labelled Sponsored.
Questions about Qualtrics alternatives
What is the best alternative to Qualtrics?
Zoho Apptics, number 1 in web analytics tools with a score of 9.3 out of 10. The others here: PostHog, Matomo, Visitor Analytics (TWIPLA) and 16 more.
What is the best free alternative to Qualtrics?
Zoho Apptics is the best-ranked alternative with a free plan. 14 of the 20 alternatives here publish a free plan on their own pricing pages.
How are these alternatives ranked?
Ranked on what each maker publishes, the fullest spec sheet first: how deeply the product is documented, the platforms it runs on, a free tier or trial to test it, and its standing.