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Seglo

seglo.ai

From A$49/mo Free plan WebiOSAndroid
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Spec score 8.6 #6 of 30 in Pet Grooming Scheduling Software

What it is

Seglo provides grooming businesses with booking, pet-record, team-management, and payment tools on Android, iOS, and web. Its scheduling can account for grooming steps, staff skills, and equipment such as baths, tables, and dryers. Grooming Care tracks pet care cycles, suggests the next groom, and can automatically book from a pet’s cycle. Customer communications include email reminders, paid SMS reminders, photo messaging, and automatic Google review requests. Paid Business plans include online payments and Tap to Pay on iPhone; payment processing fees are separate. An optional AI Receptionist can handle routine booking calls using the business’s services and availability, while passing questions requiring human judgment back to the business. The free plan has no monthly fee and includes one person, one location, online booking, pet records, rostering, pay calculation, and commission. Paid plans include Starter at A$49 a month. Seglo lists live chat and email support; email support is during Australian business hours, with an intended response within two business days. It says it complies with Australia’s Privacy Act and Australian Privacy Principles and lists encryption and access controls among its safeguards.

Spec sheet

What it does
Seglo is a connected booking, pet-record, team, payment and communications platform aimed at pet-grooming businesses.Read 15 Oct 2026 · seglo.ai
Product
Seglo provides grooming businesses with tools for bookings, pet records, team management and payments.Read 30 Sep 2026 · seglo.ai
Intended users
Seglo describes its Business plans as designed for commercial business operations, including registered sole traders, partnerships and companies.Read 30 Sep 2026 · seglo.ai
Integrations
Seglo lists Xero two-way sync on Scale plans and describes Google sign-in and optional Google, Meta and other third-party connections in its terms and privacy policy.Read 30 Sep 2026 · seglo.ai
Support
The Help Center offers live chat and email support; Seglo’s terms say email support is provided during Australian business hours with an intended response within two business days.Read 30 Sep 2026 · seglo.ai
Headquarters
Surry Hills, New South Wales, AustraliaRead 28 Sep 2026 · seglo.ai
AI calls
The optional AI Receptionist can answer routine booking calls using the business’s services and availability, and pass questions requiring human judgement back to the business.Read 30 Sep 2026 · seglo.ai
AI receptionist
The AI receptionist handles routine booking calls, uses service availability and passes judgment-dependent questions back to staff.Read 15 Oct 2026 · seglo.ai
App availability
Seglo lists an Appointments app for iPhone and Android, a Business app for iPad, and a Phone app for iPhone and Android.Read 30 Sep 2026 · seglo.ai
Auto Book
Grooming Care can automatically book a pet's next appointment from its configured care cycle.Read 15 Oct 2026 · seglo.ai
Company headquarters
Seglo lists Level 1, 63-73 Ann Street, Surry Hills, New South Wales 2010, Australia as its address.Read 15 Oct 2026 · seglo.ai
Company legal name
The provider identifies itself as SEGLO PTY LTD with ABN 65 694 776 488.Read 15 Oct 2026 · seglo.ai
Current status
Seglo's status page reported all listed booking, business-tool and phone services online, last updated 1 October 2026.Read 15 Oct 2026 · status.seglo.ai
Customer communications
Seglo supports booking reminders by email or paid SMS, photo messaging and automatic review requests through Google.Read 30 Sep 2026 · seglo.ai
Data handling
Seglo says it does not sell personal information and may process or store data in Australia, Singapore, the United States or other locations used by its service providers.Read 30 Sep 2026 · seglo.ai
Data hosting
Seglo says cloud data may be processed in Australia, Singapore, the United States or other provider locations under Australian Privacy Principles safeguards.Read 15 Oct 2026 · seglo.ai
Documentation
The help centre is organized into getting started, bookings, clients, catalog, team, pay, reports, settings, integrations and playbooks, with live chat and email support.Read 15 Oct 2026 · seglo.ai
Drop-off scheduling
Separate arrival windows can be configured from the time the grooming work starts.Read 15 Oct 2026 · seglo.ai
Google Play app
Google Play describes Seglo Phone as a business-line app with caller matching, shared inbox, voicemail, callbacks and optional AI receptionist booking.Read 15 Oct 2026 · play.google.com
Google Play data disclosure
The Google Play listing says no data is shared with third parties, personal information and messages may be collected, data is encrypted in transit and data cannot be deleted.Read 15 Oct 2026 · play.google.com
Independent feature coverage
Capterra lists Seglo with appointment scheduling, online booking, reminders, client management, payments, reporting, SMS, staff management and pet records among 45 catalogued features.Read 15 Oct 2026 · capterra.com
Independent platform coverage
GetApp describes Seglo availability across web, iOS and Android and positions it for growing and multi-location grooming businesses.Read 15 Oct 2026 · getapp.com
Limit: free-plan restrictions
The Free plan excludes online payments, Tap to Pay and saved-card storage and limits booking operation to one location and 50 bookings per month.Read 15 Oct 2026 · seglo.ai
Limit: limited public review evidence
Both Capterra and GetApp currently show no user reviews and a 0.0 rating for Seglo.Read 15 Oct 2026 · getapp.com
Limit: usage charges
The official pricing page states that SMS reminders consume prepaid credit and eligible online payments incur a 0.5% Seglo fee plus separate Stripe processing fees.Read 15 Oct 2026 · seglo.ai
Mobile downloads
Seglo offers Seglo Appointments for iPhone and Android, Seglo Business for iPad and Seglo Phone for iPhone and Android.Read 15 Oct 2026 · seglo.ai
Notable news: October 2026 release
On 10 October 2026 Seglo announced Groomer TBC bookings, product commissions and revised Free, Starter, Growth and Scale Booking plans.Read 15 Oct 2026 · seglo.ai
Online booking
Customers can use a branded booking page, answer pet questions, reuse saved pet details and receive automatic or approval-based confirmation.Read 15 Oct 2026 · seglo.ai
Payments
The platform supports service and product checkout, refunds, gift cards, discount codes and cash reconciliation.Read 15 Oct 2026 · seglo.ai
Payroll
Staff pay can combine hourly rates and commission, with completed work attached to a pay review.Read 15 Oct 2026 · seglo.ai
Pet care
Grooming Care tracks pet care cycles, suggests the next groom and can automatically book from a pet’s cycle.Read 30 Sep 2026 · seglo.ai
Pet records
Pet records retain coat and handling notes, photos, visit history and suggested next-groom cycles.Read 15 Oct 2026 · seglo.ai
Phone product
Seglo Phone provides shared business calls, two-way SMS/MMS and use without booking software.Read 15 Oct 2026 · seglo.ai
Praise: grooming workflow fit
GetApp highlights that Seglo structures grooming work around stages such as bathing, drying and finishing to use staff capacity more effectively.Read 15 Oct 2026 · getapp.com
Proprietary licence
Seglo Phone terms state that the software, source code, interface and design remain Seglo property under a limited, non-exclusive subscription licence.Read 15 Oct 2026 · phone.seglo.ai
Rating on Capterra
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com
Rating on GetApp
0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · getapp.com
Reminders and waitlist
Businesses can configure booking confirmations, email or paid SMS updates and offers to waiting customers.Read 15 Oct 2026 · seglo.ai
Reports
Reports cover sales, refunds, outstanding amounts, appointments, returning clients and team activity, with CSV or PDF export.Read 15 Oct 2026 · seglo.ai
Resource scheduling
Availability checks can account for the full groom, staff skills and required baths, tables or dryers.Read 15 Oct 2026 · seglo.ai
Scheduling
Its booking tools can account for grooming steps, staff skills and equipment such as baths, tables and dryers.Read 30 Sep 2026 · seglo.ai
Security and privacy
Seglo says it complies with Australia’s Privacy Act and Australian Privacy Principles and lists encryption, role-based access, audit logging and multi-factor authentication among its safeguards.Read 30 Sep 2026 · seglo.ai
Security controls
Seglo states that it uses HTTPS/TLS in transit, encryption at rest, role-based access, audit logging, MFA, password hashing, session expiry and vulnerability monitoring.Read 15 Oct 2026 · seglo.ai
Smart scheduling
Owners can vary grooming time by experience, size and coat, assign steps to assistants and allow treatment pauses.Read 15 Oct 2026 · seglo.ai
Square migration
Square imports can bring clients, pets, services, team members and appointment history into a private preview before activation.Read 15 Oct 2026 · seglo.ai
Team management
Staff profiles support shifts, service skills, permissions, recorded hours and leave requests.Read 15 Oct 2026 · seglo.ai
Xero integration
Xero sync can send invoices, payments, refunds and reviewed pay runs, with configurable account mappings.Read 15 Oct 2026 · seglo.ai

Plans and prices

Free Free A$0/month 50 bookings/month · 1 location · online booking, pet records and calendar Read 15 Oct 2026 · seglo.ai
Starter A$49 a month A$49/month + GST Unlimited bookings · 1 location · no monthly credit · SMS A$0.06/segment · 0.5% eligible online-payment fee Read 15 Oct 2026 · seglo.ai
Seglo Phone A$79 a month Month to month; billing starts when your number goes live Two devices included · Each extra device A$29/month + GST · A$149 setup + GST once · Standard Australian calls, SMS and MMS under fair use Read 30 Sep 2026 · seglo.ai
Seglo Phone People A$79 a month A$79/month + GST · A$149 setup + GST once Two people included · extra people A$29/month + GST · Australian calls, SMS and MMS under fair use Read 15 Oct 2026 · seglo.ai
Growth A$99 a month A$99/month + GST Unlimited bookings · 1 location · A$5 monthly credit Read 15 Oct 2026 · seglo.ai
AI Receptionist A$149 a month Monthly; call usage charged separately A$0.40/min inbound AI calls · A$0.70/min outbound AI calls · Usage prices exclude GST Read 30 Sep 2026 · seglo.ai
Scale A$199 a month A$199/month + GST Unlimited bookings · 2 locations · A$10 monthly credit Read 15 Oct 2026 · seglo.ai
Enterprise A$349 a month Monthly 16–30 people · Unlimited locations · $100 monthly credit · Priority support with four-hour response Read 30 Sep 2026 · seglo.ai
Custom Priced on request Let's talk Unlimited bookings · specific integrations, migration or support needs Read 15 Oct 2026 · seglo.ai

Every Seglo plan and price →

Strong points and limits

Strong points

  • Scheduling accounts for grooming steps, staff skills, and equipment.
  • Grooming Care can book from a pet’s care cycle.
  • Free plan includes booking, pet records, and rostering.
  • Paid plans include online payments and Tap to Pay.

Limits

  • Payment processing fees are separate.
  • SMS reminders are paid.
  • AI Receptionist call usage is charged separately.

Who it suits

Seglo suits grooming businesses that need to coordinate appointments, staff, and pet care records. Its plans are described for commercial operations, including registered sole traders, partnerships, and companies.

Seglo in depth

Read the full write-up

Seglo is a grooming-business platform for coordinating appointments, pet care, staff and payments. It is best suited to grooming operations where bookings need to account for equipment and recurring care, not just open time slots. The free plan covers a solo operator; larger teams pay for added capacity and business workflows.

Overview

Seglo brings booking, pet records, team management and payment tools into one system, with web, iOS and Android access. Its strongest distinction is grooming-aware scheduling: appointments can take account of the steps involved, staff skills and equipment such as baths, tables and dryers. That makes it more relevant to operations juggling shared resources than a basic appointment calendar.

Pet records connect the appointment to ongoing care. Grooming Care tracks care cycles, suggests when a pet is due and can book from that cycle automatically. That is useful for businesses built on repeat visits, though operators should consider whether automatic cycle-based booking suits their customer relationships.

Key features

Customer communications include email booking reminders, photo messaging and automatic Google review requests. SMS reminders are paid, which matters for businesses that rely on texts as a routine channel. Recurring appointments and staff scheduling support repeat work and team coordination.

Paid Business plans include online payments and Tap to Pay on iPhone; processing fees are separate. Scale adds two-way Xero sync, which is the relevant tier for businesses that want booking operations connected to their accounting workflow. Seglo also offers an optional AI Receptionist: it can answer routine booking calls using the business’s services and availability, then pass questions requiring human judgement back to the business. The $149.00 AUD monthly charge is only the base cost; call usage is extra.

Seglo says it complies with Australia’s Privacy Act and Australian Privacy Principles, and cites encryption, role-based access, audit logging and multi-factor authentication as safeguards. It says it does not sell personal information, but data may be processed or stored in Australia, Singapore, the United States or other locations used by service providers. Support is available by live chat and email; email support is during Australian business hours, with an intended response within two business days.

Pricing

The Free plan costs nothing with no monthly fee. It allows one person at one location and includes online booking, pet records, rostering, pay calculation and commission. It is a credible starting point for a solo groomer, but it lacks the paid plans’ online payments and Tap to Pay, and its single-person, single-location ceiling rules out a growing team.

Starter is A$49 a month, billed monthly, for one to three people at one location. It adds Grooming Care, online payments and Tap to Pay, with $10 monthly credit. It suits a small team wanting payment and repeat-care tools without moving to a larger tier. Growth costs A$99 a month, billed monthly, for four to six people at one location, with $25 monthly credit; intake and consent forms, leave management and timesheets make it the more suitable step for businesses formalising team administration.

Scale costs A$199 a month, billed monthly, and covers seven to 15 people across unlimited locations, with $50 monthly credit, automatic gap filling and Xero two-way sync. Enterprise is A$349 a month, billed monthly, for 16 to 30 people and unlimited locations, with $100 monthly credit and priority support with a four-hour response. These tiers are aimed at multi-location or larger operations; the rising price buys capacity and specific operational tools, not merely a higher seat cap.

Seglo Phone is A$79 a month, billed month to month, and billing starts when the number goes live. Two devices are included; each extra device costs A$29/month + GST, and there is a one-time A$149 setup + GST. Standard Australian calls, SMS and MMS are included under fair use. This is a separate phone offering, so device and setup costs matter alongside the monthly price.

AI Receptionist costs A$149 a month, billed monthly, with call usage charged separately: A$0.40/min inbound AI calls and A$0.70/min outbound AI calls, excluding GST. It is suited to businesses that value call handling enough to accept variable usage charges. Seglo offers a 14-day trial; the Free plan has no monthly fee. Payment processing fees are separate, and SMS reminders are paid.

Platforms

Seglo runs on Android, iOS and the web. Its Appointments app is for iPhone and Android, its Business app is for iPad, and its Phone app is for iPhone and Android. That spread supports mobile appointment and phone workflows alongside browser access, while the Business app’s listed device scope is iPad.

Who it's for

Seglo is designed for commercial grooming operations, including registered sole traders, partnerships and companies. A solo operator can start on Free; teams can move through seat-based tiers, while Scale and Enterprise accommodate unlimited locations. It is a stronger fit for grooming businesses coordinating equipment, staff and repeat pet-care cycles than for anyone seeking only a lightweight calendar.

Pros and cons

Pros: Scheduling accounts for grooming steps, skills and equipment, which is useful when appointments compete for shared resources.

Pros: Grooming Care can connect care-cycle tracking to automatic rebooking, supporting repeat visits.

Pros: The free tier includes booking, pet records and staff/pay tools for one person and one location.

Cons: Free is capped at one person and one location, so adding staff or sites requires a paid tier.

Cons: SMS reminders and payment processing carry separate costs, making the listed plan price an incomplete measure for text-heavy or payment-heavy businesses.

Cons: AI Receptionist usage is charged per minute on top of its monthly fee, and Seglo Phone has extra-device and setup charges.

Alternatives

Pet Grooming Scheduling Software is a useful category comparison for readers weighing grooming-focused booking options. Choose GroomWork if a free plan capped at 40 monthly appointments or a $24.00 USD monthly Solo plan is a better fit. DaySmart Pet starts at $29 a month with payments or $39.00 USD without, and may suit readers comparing a paid option with a stated allowance of 500 text messages and 1,000 emails monthly. Choose Pawfinity if its $100 a month Royal Package, billed annually, fits a business seeking unlimited calendars, appointments and employee logins.

Furbello offers a $39.00 USD monthly Solo plan for up to three active staff, 250 automated texts and unlimited appointments, customers and pets; that may appeal to a small team prioritising those stated allowances. CalMov has a free web-only Lite plan for one person and up to two services, with unlimited services for $6/month; consider it if a web-only, service-limited free start is preferable. Groomer.io is another option, with a $99.00 USD monthly Software plan described as a limited-time $79/month per storefront or van and unlimited SMS messages.

PawScheduler may suit a solo operator wanting a free allowance of up to 50 appointments monthly, unlimited clients and pet profiles, and up to five services. Collar is another alternative for readers comparing grooming software.

Verdict

Seglo is a strong fit for commercial groomers who need appointments to reflect equipment and staff constraints and want pet-care cycles tied to repeat booking. Its free plan gives a solo operator a meaningful starting point, while paid tiers add payment tools, team capacity and operational features. Look elsewhere if separate SMS, processing or AI-call charges are a poor fit, or if the one-person free ceiling is too restrictive.

Verdict

Seglo combines booking and pet-care workflows with team and payment tools for grooming operations. The free plan covers basic needs, while paid options add business features and separate fees may apply.

Where Specifiction places it

Alternatives to SegloAll alternatives →