Veras Reach

Spec sheet

Product

Veras Reach is a retail-specific CRM for centralized customer management and engagement.Read 3 Oct 2026 · verasretail.com

Integrations

Veras Retail describes integration methods including REST and SOAP web APIs, XML, CSV, TXT and JSON files, Windows and Java low-level APIs, and ETL.Read 3 Oct 2026 · verasretail.com

Security

The maker’s website privacy policy says it uses industry-standard procedures and policies, including firewalls, to protect site users’ personal information, while disclaiming a guarantee against unauthorized access.Read 3 Oct 2026 · verasretail.com

Support

Veras Retail says its support is conducted in-region and offers access to experienced professionals.Read 3 Oct 2026 · verasretail.com

Headquarters

Phoenix, Arizona, USARead 28 Sep 2026 · verasretail.com

Founded

2008Read 28 Sep 2026 · verasretail.com

Company

The maker identifies itself as Zoftec LLC doing business as Veras Retail, founded as Zoftec LLC in 2008, with an address in Phoenix, Arizona.Read 3 Oct 2026 · verasretail.com

Campaign measurement

The Reach solution brief says the product tracks marketing campaign effectiveness and response rates.Read 3 Oct 2026 · verasretail.com

Clienteling

The page describes AI-powered clienteling through Veras Affinity, which provides associates with relevant, time-based attributes for personalized recommendations.Read 3 Oct 2026 · verasretail.com

Cross-channel records

The solution brief says customer records can include multiple addresses and social media profiles, with transaction details such as purchases, returns, dates, times, and promotions by channel.Read 3 Oct 2026 · verasretail.com

Customer data

It collects, queries, analyzes, and manages customer data from a single hub and shares real-time data across channels.Read 3 Oct 2026 · verasretail.com

Data integrity

Veras Retail describes Reach as maintaining customer data integrity and supporting proactive management of each customer’s shopping experience.Read 3 Oct 2026 · verasretail.com

Implementation

Veras Retail lists implementation services including installation and configuration, integration design, training, pilot testing, production deployment, and post-deployment support.Read 3 Oct 2026 · verasretail.com

Intended customers

Veras Retail says its omnichannel solutions serve mid-to-large sized global retailers.Read 3 Oct 2026 · verasretail.com

Loyalty

The loyalty engine supports multiple concurrent programs that reward repeat customers with incentives.Read 3 Oct 2026 · verasretail.com

Loyalty activity

The solution brief says loyalty programs can recognize activity beyond purchases, including store visits and social media interactions.Read 3 Oct 2026 · verasretail.com

Pricing and purchase

The Reach page invites prospective customers to request a demo and does not state a price or plan details.Read 3 Oct 2026 · verasretail.com

Privacy compliance

The privacy module is described as simplifying CCPA and GDPR with a portal that integrates with CRM, ecommerce, or POS systems and manages customer preferences, including requests to be forgotten.Read 3 Oct 2026 · verasretail.com

Privacy module

Its privacy portal is described as CCPA- and GDPR-focused and can integrate with CRM, ecommerce, or POS systems to manage preferences and propagate deletion requests.Read 3 Oct 2026 · verasretail.com

Promotions

Retailers can segment customers into buyer personas and target dynamic promotions and price events to likely responders.Read 3 Oct 2026 · verasretail.com

Purchase history

Reach provides insights into buying patterns using customers’ complete transaction history.Read 3 Oct 2026 · verasretail.com

Transaction history

Reach provides buying-pattern insights from transaction history, including purchases, returns, dates, times, and applied promotions by customer channel.Read 3 Oct 2026 · verasretail.com

Web-based

A Veras Retail product page describes Reach as a web-based suite of CRM applications designed exclusively for retail.Read 3 Oct 2026 · test.verasretail.com

Where Specifiction places it

• Retail CRM Software#22 of 256.9