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SPECIFICTION
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YAMM

yamm.com

From $2.08/mo Free plan WebBrowser extension
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Spec score 7.6 #21 of 27 in Mail Merge Software

What it is

YAMM is a mail merge tool for Gmail and Google Sheets, available on the web and as an extension. It sends personalized mass emails, with customization for subject lines, message content, links, images, attachments and CC/BCC fields. Its tracking covers opens, clicks, responses, bounces and unsubscribes in real time. Users can schedule mail merges and follow-up campaigns, and send personalized email notifications after Google Form submissions. YAMM supports CRM workflows including Salesforce and HubSpot. For HubSpot, it can import contacts into Google Sheets and log campaigns through a BCC address. The free plan allows 20 recipients per day for one user and includes best-effort support. Pro Gmail costs $25 a year for one user and allows 400 recipients per day; Pro Google Workspace costs $50 a year for one user and allows 1,500 per day for eligible accounts. Both Pro plans include priority support. YAMM says it does not store Gmail drafts, recipient addresses or spreadsheet content in its database, and does not sell personal data.

Spec sheet

Compliance
YAMM states that it is GDPR compliant and complies with HIPAA Rules, with a Business Associate Agreement available.Read 1 Oct 2026 · yamm.com
Support
The free plan includes best-effort support, while Pro plans include priority support.Read 1 Oct 2026 · yamm.com
Headquarters
30, boulevard Grand-Duchesse Charlotte, L-1330 Luxembourg, LuxembourgRead 23 Sep 2026 · yamm.com
Audience and scale
YAMM says it serves 150,000 organizations and more than 10 million users.Read 1 Oct 2026 · yamm.com
Certification
Talarian, the company behind YAMM, is ISO 27001 certified.Read 1 Oct 2026 · yamm.com
Company profile
Talarian is a remote-first independent software company with around 40 employees worldwide.Read 1 Oct 2026 · yamm.com
CRM integrations
YAMM integrates with CRM workflows including Salesforce and HubSpot, allowing contact imports and sending-activity updates.Read 1 Oct 2026 · yamm.com
Data handling
YAMM says it does not store Gmail drafts, recipient email addresses, or spreadsheet content in its database and does not sell personal data.Read 1 Oct 2026 · yamm.com
Google Forms
YAMM can automatically send personalized email notifications when a Google Form is submitted.Read 1 Oct 2026 · yamm.com
HubSpot integration
YAMM can import HubSpot contacts into Google Sheets and log campaigns to HubSpot through a BCC address.Read 1 Oct 2026 · yamm.com
Personalization
YAMM personalizes email subject lines, content, links, images, attachments, and CC/BCC fields.Read 1 Oct 2026 · yamm.com
Product purpose
YAMM is a mail merge tool for Gmail and Google Sheets that sends personalized mass emails.Read 1 Oct 2026 · yamm.com
Scheduling
YAMM supports scheduled mail merges and follow-up campaigns.Read 1 Oct 2026 · yamm.com
Sending limits
YAMM states that sending limits are 20 recipients/day free, 400 per 24 hours for personal Google accounts, and 1,500/day for eligible Google Workspace accounts.Read 1 Oct 2026 · yamm.com
Tracking
YAMM tracks opens, clicks, responses, bounces, and unsubscribes in real time.Read 1 Oct 2026 · yamm.com

Plans and prices

Free Free 20 recipients/day · 1 user · best-effort support Read 1 Oct 2026 · yamm.com
Pro Gmail $25 a year annually 400 recipients/day · 1 user · priority support Read 1 Oct 2026 · yamm.com
Pro Google Workspace $50 a year annually 1,500 recipients/day · 1 user · priority support Read 1 Oct 2026 · yamm.com
Unlimited Priced on request More than 100 users; contact sales Read 1 Oct 2026 · yamm.com

Every YAMM plan and price →

Strong points and limits

Strong points

  • Personalizes links, images, attachments and CC/BCC fields.
  • Tracks opens, clicks, responses, bounces and unsubscribes.
  • Schedules mail merges and follow-up campaigns.
  • Can send email notifications after Google Form submissions.
  • Free plan allows 20 recipients per day.

Limits

  • Free plan is limited to 20 recipients per day.
  • Each listed plan is for one user, except Unlimited.
  • Unlimited requires contacting sales for pricing.
  • Free plan support is best-effort.

Who it suits

YAMM suits people who send personalized email campaigns from Gmail and Google Sheets, including users who need scheduling, follow-ups or CRM workflows. Its free tier is an option for small daily sends.

Verdict

YAMM offers a defined path from small free sends to higher recipient limits on annual Pro plans. Check the daily limit for your Google account type before selecting a plan.

Where Specifiction places it

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