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Arketa

arketa.com

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Spec score 9.2 #1 of 43 in Gym Marketing Software

What it is

Arketa provides fitness and wellness studio software for scheduling, payments, payroll, and business automations. Clients can book classes, appointments, and events, with waitlists and guest passes. The Individual plan includes class, private, and event scheduling, client management, an on-demand library, memberships and packages, and an embeddable booking widget. Higher-tier plans add features such as staff management, payroll reporting, email and text campaigns, automated workflows, lead management, and an AI-powered email builder. Studios can publish a branded app in the App Store and Google Play for clients to book, pay, and watch classes. Listed integrations include Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp, and Zapier. Arketa targets businesses including yoga, Pilates, gyms, recovery, personal training, and massage, and says it supports operations from one to 100 locations. Individual costs $49 a month billed annually, plus a 3% Arketa transaction fee and Stripe fees. The stated U.S. Stripe card processing fee is 2.9% plus $0.30.

Spec sheet

What it does
Arketa is a fitness and wellness business platform combining scheduling, payments, client management, marketing, on-demand video and staff tools.Read 21 Oct 2026 · help.arketa.com
Product
Arketa provides fitness and wellness studio software for scheduling, payments, payroll, and business automations.Read 29 Sep 2026 · arketa.com
Trial
The pricing page offers a free trial for the Individual plan but does not state the trial duration.Read 29 Sep 2026 · arketa.com
Integrations
Listed integrations include Google Calendar, ClassPass, Wellhub, Kisi, Zapier and an MCP connection for AI agents.Read 21 Oct 2026 · help.arketa.com
Support
Arketa offers live chat, weekly onboarding sessions, and dedicated onboarding support for Individual and Studio partners.Read 29 Sep 2026 · arketa.com
License
The terms identify the service as proprietary Arketa property and restrict copying, redistribution and commercial reuse of its content and functionality.Read 21 Oct 2026 · arketa.com
Headquarters
New York, NY, United StatesRead 23 Sep 2026 · arketa.com
API authentication
API keys are generated in the dashboard and sent as Bearer or X-API-Key credentials.Read 21 Oct 2026 · arketa.com
API documentation
Public developer resources include Swagger reference pages, OpenAPI 3.1 JSON/YAML, an API catalog and MCP endpoint.Read 21 Oct 2026 · arketa.com
API limits
The help center documents a 25-request-per-second limit, no sandbox, and no dedicated API support.Read 21 Oct 2026 · help.arketa.com
App launch timing
Arketa estimates roughly four to six weeks from iOS app kickoff to publication.Read 21 Oct 2026 · help.arketa.com
App publishing requirement
A branded iOS app requires the customer's own Apple Developer account and a $99 annual Apple fee; Arketa manages the build and submission.Read 21 Oct 2026 · help.arketa.com
Branded app
Arketa offers white-label iOS and Android apps with scheduling, video, communities, retail, account management and push notifications.Read 21 Oct 2026 · help.arketa.com
Branded website
The Studio Suite includes a custom-branded website with editable pages and studio-tested designs.Read 21 Oct 2026 · arketa.com
Client management
Client records can include profiles, notes, waivers, bookings and loyalty milestones.Read 21 Oct 2026 · help.arketa.com
Company founded and size
LinkedIn lists Arketa as founded in 2020, headquartered in New York, and employing 51 to 200 people.Read 21 Oct 2026 · linkedin.com
Company legal name
The service is operated by Sutra Fitness, Inc., doing business as Arketa.Read 21 Oct 2026 · arketa.com
Company scale
Arketa's own about page says more than 2,000 studios use it, with over 500,000 studio-work hours represented and over $500 million in payments processed.Read 21 Oct 2026 · arketa.com
Customer support
Arketa says customers can reach a real person by chat or phone any time of day, with a response in under a minute.Read 29 Sep 2026 · arketa.com
Earlier funding news
Fitt Insider reported a $7.6 million Arketa funding round on December 13, 2022.Read 21 Oct 2026 · insider.fitt.co
Email builder
The marketing email tool provides drag-and-drop branded messages, scheduling, segmentation and delivery/open reporting.Read 21 Oct 2026 · help.arketa.com
Funding news
Arketa announced a $15 million Series A led by Inspired Capital on June 9, 2025.Read 21 Oct 2026 · insider.fitt.co
Limit: app complaints
An Apple reviewer says a recent update removed the ability to request class substitutes and asks for text alerts in addition to email.Read 21 Oct 2026 · apps.apple.com
Limit: bugs and stability
Software Advice reviewers report recurring bugs, unstable behavior and slow technical fixes.Read 21 Oct 2026 · softwareadvice.com
Limit: migration and missing features
A Software Advice reviewer describes a failed migration, promised features that were unavailable and manual workarounds for membership and equipment workflows.Read 21 Oct 2026 · softwareadvice.com
Limit: support complaints
Trustpilot reviewers report delayed or absent support, missed delivery commitments and disputes over refunds.Read 21 Oct 2026 · trustpilot.com
Marketing
Marketing tools include email and SMS broadcasts, automations, lead management and conversion tracking.Read 21 Oct 2026 · help.arketa.com
Migration
Arketa says it can move clients, packages, and stored payment cards from another platform, and most studios are live within four weeks.Read 29 Sep 2026 · arketa.com
On-demand video
Studios can organize, sell, rent and stream an on-demand video library with categories and filters.Read 21 Oct 2026 · help.arketa.com
Outage detail
A dashboard outage on September 8, 2026 lasted from 7:50 PM to 8:21 PM UTC before recovery.Read 21 Oct 2026 · status.arketa.com
Payments
Arketa processes customer payments through Stripe and supports packages, memberships, drop-ins and introductory offers.Read 21 Oct 2026 · help.arketa.com
Praise: booking and payments
GetApp reviewers rate online booking 4.7 and payment processing 4.6, citing easy navigation and straightforward Stripe transactions.Read 21 Oct 2026 · getapp.com
Praise: usability and support
Capterra reviewers repeatedly describe the interface as intuitive and the support team as responsive and helpful.Read 21 Oct 2026 · capterra.com
Public API
Arketa exposes a Partner REST API for studio locations, rooms, classes, clients, purchases, referrals and reservations.Read 21 Oct 2026 · arketa.com
Rating on Apple App Store
2.9 out of 5 from 43 ratings for Arketa Business App.Read 21 Oct 2026 · apps.apple.com
Rating on Capterra
4.3 out of 5 from 111 reviews.Read 21 Oct 2026 · capterra.com
Rating on GetApp
4.3 out of 5 from 107 reviews.Read 21 Oct 2026 · getapp.com
Rating on Google Play
No public ratings are shown for Arketa Business on the AppBrain listing, which reports 1,000-plus downloads.Read 21 Oct 2026 · appbrain.com
Rating on Software Advice
4.3 out of 5 from 111 reviews.Read 21 Oct 2026 · softwareadvice.com
Rating on Trustpilot
2.8 out of 5 from 6 reviews.Read 21 Oct 2026 · trustpilot.com
Scale
Arketa says it supports businesses from one location to 100 and can bring memberships, reporting, and apps across locations in one account.Read 29 Sep 2026 · arketa.com
Scheduling
The platform supports group classes, appointments, private sessions, events, waitlists and client check-in.Read 21 Oct 2026 · arketa.com
Security and subprocessors
The GDPR FAQ names AWS, Google Cloud, Stripe and PostHog as service providers and says Arketa does not sign customer-provided DPAs.Read 21 Oct 2026 · help.sutrapro.com
Status and outage
The status page records a resolved Widget API outage on September 23, 2026 and currently lists services as operational.Read 21 Oct 2026 · status.arketa.com
Support and documentation
Support is offered through dashboard chat and email, with a help center containing setup guides and feature documentation.Read 21 Oct 2026 · help.arketa.com
System requirement
Arketa's client video guidance says Chrome works best and recommends changing browser or clearing cache for playback issues.Read 21 Oct 2026 · help.arketa.com
Target customers
Arketa is designed for fitness and wellness businesses including yoga, Pilates, gyms, group fitness, recovery, personal training, and massage.Read 29 Sep 2026 · arketa.com

Plans and prices

Individual $49 a month Billed annually (save 17%) 3% transaction fee plus Stripe fees · 1 team-member login · classes, privates and events · unlimited on-demand library · packages and memberships · programs, workshops and events · embeddable booking widgets Read 21 Oct 2026 · arketa.com
Studio Core Priced on request Request a demo for pricing Unlimited team members · multiple rooms and locations · CRM · on-demand library · packages and memberships · point of sale · staff management · payroll reporting · dedicated account management Read 21 Oct 2026 · arketa.com
Studio Growth Priced on request Request a demo for pricing Everything in Core · email and text campaigns · automated workflows · lead pipeline · AI email builder · task management · one-to-one texting Read 21 Oct 2026 · arketa.com
Studio Suite Priced on request Request a demo for pricing Everything in Growth · branded iOS and Android app · Apple TV and Roku display · custom branding · push notifications · dedicated onboarding · branded website · Facebook and Google ad integrations Read 21 Oct 2026 · arketa.com

Every Arketa plan and price →

Strong points and limits

Strong points

  • Clients can book classes, appointments, and events.
  • Waitlists and guest passes help fill open spots.
  • Branded apps support booking, payments, and class viewing.
  • Individual includes memberships, packages, and an on-demand library.
  • Integrations include Google Calendar, ClassPass, and Zapier.

Limits

  • No free plan is offered.
  • Individual costs $49 a month billed annually.
  • Individual adds a 3% transaction fee plus Stripe fees.
  • Higher-tier plan prices require a demo request.

Who it suits

Arketa suits fitness and wellness businesses such as yoga, Pilates, gyms, recovery, personal training, and massage studios. Its higher-tier options are aimed at studios needing multiple locations, marketing tools, or a branded client app.

Arketa in depth

Read the full write-up

Arketa is an operating system for fitness and wellness studios, combining booking, client management, payments and staff-oriented administration. It is strongest for studios that want one account to span classes and locations, with higher tiers adding marketing and branded client apps. The Individual plan is an affordable starting point for a solo operator, but its one-login ceiling and per-transaction charges make the economics less attractive as volume and staffing grow.

Overview

Arketa covers recurring classes, appointments and events as well as memberships, attendance and client records. It serves yoga and Pilates studios, gyms, group-fitness businesses, recovery providers, personal trainers and massage practices. The service is intended to scale from one location to 100, keeping memberships, reporting and apps in one account. Studios changing systems can move clients, packages and stored payment cards, and Arketa says most migrations reach launch within four weeks.

Key features

Booking and daily operations

Clients can reserve classes, private appointments and events through web and mobile channels. Waitlists, capacity management, guest passes and attendance tracking help operators fill sessions and control participation. Instructor scheduling, client CRM, membership billing and client messaging address the routine work around a timetable rather than just the booking transaction. The Individual plan also includes class packages, programs, workshops, events, an embeddable booking widget and an unlimited on-demand library.

Payments, marketing and apps

Arketa supports payments and membership billing, but U.S. Stripe card processing costs 2.9% plus $0.30, and Individual customers pay an additional 3% Arketa transaction fee. That combination deserves a close margin check for studios processing substantial online revenue. Studio Growth adds email and text campaigns, automated workflows, lead management, pipeline tools, task management, one-to-one text messaging and an AI email builder. Studio Suite can publish a branded iOS and Android app for booking, payment and class viewing, with push notifications, a branded website, Apple TV and Roku display, and Facebook and Google ad integrations.

Connections and support

Listed integrations include Google Calendar, Google Business, Facebook, ClassPass, Wellhub, Kisi, Mailchimp and Zapier. Live chat, weekly onboarding sessions and dedicated onboarding for Individual and Studio partners support adoption. Arketa says customers can reach a real person by chat or phone at any time, with replies in under a minute.

Pricing

Individual

Individual costs $49 a month, billed annually with a stated 17% saving. It includes one team-member login, scheduling for classes, private sessions and events, CRM, memberships, packages, programs, workshops, events, the booking widget and unlimited on-demand content. The 3% Arketa transaction fee is charged in addition to Stripe fees. This is the sensible fit for a solo teacher or small operator who can work from one account; it is restrictive for a staffed studio.

Studio Core

Studio Core uses custom pricing. It removes the Individual seat constraint with unlimited team members and adds multiple rooms and locations, point of sale, staff management, payroll reporting and dedicated account management. Choose it when operational coordination across people or sites matters more than keeping the subscription at the entry price.

Studio Growth and Studio Suite

Studio Growth is custom-priced and includes Studio Core plus campaign, workflow, lead, pipeline, task and messaging tools. It fits a studio treating acquisition and follow-up as part of its operating system. Studio Suite is also custom-priced and includes Studio Growth, the branded mobile app, branded website, push notifications, TV displays and social-ad integrations. It is aimed at businesses that will use a branded client experience rather than a generic booking front end.

Platforms

Arketa runs on Android, iOS and the web. A Studio Suite app can be published in both major mobile app stores, giving clients a studio-branded route to booking, payment and on-demand classes.

Who it's for

Arketa is a strong match for fitness and wellness businesses that need scheduling, memberships, payments and client administration together, especially those expanding beyond one location. Individual suits a solo operator with modest staffing needs. Core is the more appropriate starting point for teams, multiple rooms or locations, point-of-sale and payroll reporting. Growth and Suite make sense when lead conversion, messaging or a branded app justify custom pricing. Businesses seeking a free plan, or unwilling to absorb transaction charges, should look elsewhere.

Pros and cons

Pros

Broad studio workflow: booking, memberships, attendance, CRM, payments and instructor coordination live in one service.

Scales across locations: the platform is designed for one to 100 locations with shared memberships, reporting and apps.

Clear upgrade path: Core, Growth and Suite add team operations, marketing and branded channels without changing systems.

Migration and human support: client, package and card migration plus live chat, phone and onboarding reduce transition work.

Cons

Entry-plan seat limit: one team login is unsuitable for a staffed operation.

Transaction costs: Individual combines a 3% Arketa fee with Stripe's 2.9% plus $0.30 U.S. card charge.

Higher tiers require a sales conversation: Core, Growth and Suite have custom pricing, making budget comparison harder.

Annual entry billing: the displayed Individual rate requires annual billing, so it is less flexible than a month-to-month starting price.

Alternatives

Waine Appointments is the better choice for a small practice wanting a free plan with unlimited appointments at one location and paid staff-account upgrades.

Momence suits a business comfortable requesting a tailored quote for a paid, trial-based platform.

YogaCRM is worth choosing when a free plan and a yoga-focused, low-fee booking option are priorities.

MyDojang is an alternative for a single-location operation that prefers fixed $49.00 USD or $79.00 USD monthly tiers with student and SMS limits.

Pike13 fits solo or small studios prepared for a $159.00 USD monthly plan and a 12-month contract.

DANZ is the alternative for businesses wanting a 49.00 EUR monthly, no-commitment plan with broad modules and multiple app roles.

Gymcatch is preferable when unlimited bookings, customers and team members at £10 a month are the main requirement.

MotionHub is another paid studio-subscription option with a free plan and trial.

For category-specific comparisons, see Fitness Class Scheduling Software, Yoga Studio Software, Personal Trainer Scheduling Software, Pilates Studio Software, Gym Website Builder Software and Gym Marketing Software.

Verdict

Choose Arketa if you want booking, memberships, payments and studio operations in one system that can grow to many locations, and if its marketing or branded-app tiers match your ambitions. Look elsewhere if you need multiple staff logins at the lowest price, a free plan, or transaction economics without the additional Individual fee.

Verdict

Arketa brings client booking and studio operations into one service, with additional marketing and branded-app capabilities in higher tiers. Factor in the Individual plan’s transaction and Stripe fees alongside its annual billing.

Where Specifiction places it

Alternatives to ArketaAll alternatives →